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School Of Management

FACULTY OF Bachelor in Business Administration (H)


Subject : Management

Designation : Assistant Professor (Marketing Management) cum Academic Coordinator

An effective teacher with 10+ years of proven track record of delivering quality instructions to college and university level learning individuals. Dr. Patra earned his Ph.D. in Marketing from Assam University in the year 2012 along with an MBA degree in Marketing from BPUT, Odisha in 2006. Formerly associated with C V Raman College of Engineering, Bhubaneswar. He has now assumed the position of Assistant Professor and Academic Coordinator in the School of Management at Adamas University, West Bengal. His areas of expertise include Marketing & Advertising Management, Product & Brand Management, Consumer Behavior, Retail Management, International Marketing and Entrepreneurship Development. He has also written a book ‘Advertising Effectiveness in Indian Context’ and has several journals on varied topics related to Marketing to his credit.



Subject : Management

Designation : Assistant Professor (Marketing Management)

Dr. Nilanjan Ray is from Kolkata, India. He has obtained his PhD (Mkt); M.Com (Mkt); MBA (Mkt), STC FMRM (IIT-Kgp). He has 8 years teaching experience in BBA, MBA, BCom and 6 years Research experience and guided around 56 Post Graduate students’ project. Dr. Ray has contributed several research papers in reputed National and International Referred Journals, Proceedings, Edited Research Hand Books and Chapter in Books from Springer, Routledge, Bloomsbury, IGI-Global USA and Apple Academic Publisher CRC Press A Taylor & Francis Group, USA. He has also associated himself as a reviewer of Tourism Management Elsevier, Journal of Service Marketing Emerald Group Publishing Limited and as an Editorial Board Member of several referred Journals. Dr. Ray is a Fellow Member of Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA.



Subject : Management

Designation : Assistant Professor

Dr. Debojyoti Roy has over 11 years of work experience as Data Scientist. He has managed multiple projects working namely for Hewlett Packard, US Army, Credit Suisse Bank and Charter communication. He has completed Doctor of Management (Strategy) from Webster University St Louis, MO. He completed his Double Major on Leadership and Information Technology from Webster University. His areas of research are Corporate Social Responsibility and Business Ethics. He has previously worked at Globsyn Business School as Visiting Faculty. He worked as corporate trainer addressing client’s (Big and Small) concern regarding Data Mining.



Subject : Management

Designation : Assistant Professor (HRM)

Shabnam Parveen , an M.B.A in HR from Aligarh Muslim University. She has been teaching previously as Assistant Professor in Department of Business Administration(FMSR) in the same institution, that is , Aligarh Muslim University , Murshidabad. Presently she has assumed the position of Assistant Professor in School of Commerce and Management at Adamas University, Barasat, West Bengal. Her areas of expertise are General Management, Human Resource Management, Organizational Development and Industrial Relations.



Subject : Management

Designation : Guest Faculty

He is a B.Tech from IIT – Kharagpur and holds a Post Graduate Diploma in Management from IIM – Calcutta. He has over 30 years experience in industry in the area of Human Resources. All the engagements were with benchmark companies like, ITC Ltd, Exide Industries Limited, with many achievementsto his credit.

He retired from Exide Industries in 2005 as Head-HR. (Haldia), And Was immediately engaged at Haldia Institute of Technology as Professor and HOD of the Department of Management Studies and Social Science.

He has taught at Kalyani University, at MDI-Murshidabad and at The Institute of Business Management, Jadavpur University . Presently he is attached as a Visiting Faculty at Indian Institute of Social Welfare and Business Management (IISWBM), and at St Xavier’s College. Kolkata for their Career Oriented Program on HRM.

He also conducts Corporate Training and Coaching Programs at CESC, ITC Ltd. and Tata.



Subject : Management

Designation : Guest Faculty

Over 30 years of corporate experience in Marketing, Business Development, PR, HR, Projects; Quality Control and Organisation Building; Positions held General Manager; Vice-President; Executive Director; Corporate Adviser. Over 10 years of teaching experience; currently visiting faculty at MBA level. He was the chairman and members of different professional bodies like Technical Committee, Indian Pump Manufacturer association, Indo-French Technical Association (IFTA), ISO Committee at Blue Star and SPML Ltd.


Prof. Probir Kumar Gupta

Subject : Management

Designation: Professor (Marketing Management)

Professor Probir Kumar Gupta is the Dean of the School of Management and the School of Commerce and Economics at Adamas University, Barasat since June 2016.

Prior to this assignment, he was the Dean of the Vinod Gupta School of Management, and the founder Head of the Rajiv Gandhi School of Intellectual Property Law, both at IIT Kharagpur. During his tenure at IIT he served as the Chairman of the Sub-committee for Higher Management Education in the Ministry of HRD, and had undertaken study tours to Haas School of Management, Berkeley, University of California, Los Angeles, University of Nebraska, Omaha and the University of Washington, School of Law.

His extensive corporate career includes such positions as the Secretary of the Bengal Chamber of Commerce and Industry, Managing Director of Webel Nicco, Executive Director of Nicco Park and Resorts, Vice President of FAL Industies, the Indo-Swedish Company which with Facit, Ericssons and Electrolux, of Sweden introduced manufacture of electronic typewriters, vacuum cleaners and other white goods, and telecom instruments into India.

He has also worked asof General Manager Samuel Osborne Steels in UK and Singapore, and in the Machinery Building Division of Metal Box India during his early working days.

He graduated from IIT Kharagpur in Mechanical Engineering, and was the first recipient of the B C ROY Gold MEDAL of the Institute.


Dr. Debajyoti Mukhopadhyay

Subject : Management

Designation: Distinguished Professor

Dr. Debajyoti Mukhopadhyay is currently the Dean, School of Professional Studies and Distinguished Professor, School of Management at ADAMAS University. He has worked earlier in IT industry for nineteen years, including the well-known Bell Communications Research in the USA, and in academia for sixteen years, including being the Dean (R&D) of Maharashtra Institute of Technology in Pune, India. He has published about 185 research papers, three patents and guided several PhD scholars in Computer Science & Engineering. Dr.Mukhopadhyay has worked earlier in the corporate world holding top level positions, such as of the President & CEO, Director and General Manger and managed very large number of professionals managing multiple off-shore projects from India. Dr.Mukhopadhyay has been elected as the Distinguished Speaker of the Computer Society of India. He had held Visiting Positions at: Chonbuk National University (South Korea), George Mason University (USA), Monarch Business School (Switzerland), Thapar University (India) and Curtin University (Australia). He holds a PhD (Engineering) from Jadavpur University, an MS in Computer Science from Stevens Institute of Technology (USA), Post Graduate Diploma in Computer Science from The Queen’s University of Belfast (UK) and a BE (Electronics & Telecommunications Engineering) from Bengal Engineering College under the University of Calcutta. Dr. Mukhopadhyay is a FIE, FIETE, SMIEEE (USA), SMACM (USA), CEngg., MIMA (India), and Elected Member of Eta-Kappa-Nu (the EE Honour Society of the USA).


Ms Sanghamitra Brahma (Dutta)

Subject : Management

Designation: Assistant Professor

Ms. Sanghamitra Brahma (Dutta) has graduated from S.G. Women’s College (DAV), University of Sambalpur, Odisha, India and earned her Master Degree in Business Administration with dual specialization in Business Systems and Marketing Management from Regional College of Management, Utkal University, Odisha, India. During her masters she did an extensive study on ‘Job Satisfaction of Employees in the Modernized Unit - SMS II of Rourkela Steel Plant. She is a P.G. Diploma in Training & Development from Indian Society of Training and Development, New Delhi and undertaken several continuing education trainings from institutes like the IITs, NITs, CU, JU, Infosys, British Council, IMI, IBS etc. Currently she is pursuing PhD in OB & HR from KIIT School of Management, KIIT University, Odisha, India. Her area of research is Knowledge Management.

Over the last 17 years, she has been teaching in several B-Schools, Technical Institutes and Universities of repute in the states of Odisha and West Bengal in India. Prior to joining ADAMAS University, she has worked as full-time faculty in the Rourkela Institute of Technology (Biju Patnaik University of Technology), Burdwan Institute of Management and Computer Science (University of Burdwan), Sikkim Manipal University (Learning Centre), Heritage Business School (MAKAUT), etc. followed by a brief stay at Brainware University, Barasat. She has been associated as visiting faculty with Mrinalini Dutta Mahavidyapith and Deshbandhu College for Girls (University of Calcutta), JIS Group, IEM (Kolkata) etc. She also had a short stint in the Industry but her passion for teaching and research has drawn her towards Academics. She has been actively conducting pre-placement soft skills and business communication sessions. Involvement in NGOs and other social activities is her passion. She has published several research papers and articles in national and international journals of prominence. Her academic and research interest are in the areas of Knowledge Management, Organization Behaviour, HRD, Business perspective to Enterprise Systems, Communication Dynamics etc.



Subject : Management

Designation: Professor

Amitava Mukherjee has joined as a Professor at School of Management, Adamas University from November 2017. He workedin IBM as a Senior Manager over a period of 22 years from Oct 2002to Oct 2017.Amitava was on sabbatical from IBM India (Jan 2003-Mar 2005), and visited UNSW, Sydney as visiting Professor (2003-2004) and Royal Institute of Technology, Stockholm as Senior Researcher (2004-2005). He was Senior and Principal Consultant at PwC India from May 1995 to Jun 1999 and Jul 1999 to Sep 2002 respectively. From 1983 to 1995, he was with the Department of ETCE, Jadavpur University, Kolkata in research and teaching position. His contribution in research include the areas of nano communication network, 5G wireless network, controllability of complex network, cognitive radio network, wireless communication, sensor network, pervasive computing, mobile computing and communication, optical networks, combinatorial optimization and distributed system.  He has around 170 published papers, four patents, five books and four book chapters.Amitava is Ph. D in Computer Science and Engineering from Jadavpur University Calcutta, India.