April 3, 2020 | Adamas University

Impact of Geospatial Information System (GIS) on Travel & Tourism Industry

Rural tourism is the form of tourism that focuses on rural sites highlighting the rural art, culture, heritage and lifestyle, thereby strengthening the local economy and enabling social and cultural exchange. More than 75 percent of Indian population lives in the village and according to Census report 2011 there are 63,8691 villages in India and total rural population is 741,6,60,293 with an average population of 1,161 per village. The rural tourism destinations have huge potential to turn into important tourist centers. Scenic beauty including rivers, forests, mountains, paddy field and lakes, valuable heritage, rich historical legacy, and traditional culture; these rural hoard of treasure helps in the growth of Rural Tourism. But lack of detail information about the locations and related infrastructures is acting as barrier in this transition. The tourism industry has widely adopted Information Technology (IT) to provide improved service and information to the tourists. Geospatial Mashups is the process of merging multiple sources heterogeneous data, both spatial and non-spatial, into a single integrated spatial display. These Geospatial applications are increasingly becoming critical for the competitive operations of the tourism destinations as well as hospitality organizations. The present study discusses about the architecture and the strategic application of Geospatial Mashups in tourism development and promotion.

Implications of Geospatial Mashup at Kamarpukur Tourism:

This rural tourism site is gaining popularity. Initially, the place was popular only among the local areas or, at most to the people of West Bengal. But slowly the popularity of the philosophic thoughts of Sri Sri Ramakrishna has reached to every corner of India and has influenced and attracted people from different countries too. People from different parts of the world might be eager to visit this place of interest. But very little information about the location has been provided in the existing online Mashup maps. Information like how to reach from nearby towns, available transports, hotel information, is there banking service nearby for easy monetary transactions etc. are still lacking. Related to tourism promotion information about other cultural or pilgrimage location nearby are still very local. The lack of above-mentioned information for potential tourists is clear if we check available map applications offered by larger corporations, such as Google Maps. Figure 1 depicts available online information on Kamarpukur in Google Earth Pro application.

Source: Retrieved from Google Earth (www.google.com/maps)

Figure 1: Existing Online Map of Kamarpukur Area

On the left-hand tab of Figure 1 most of the essential tourism related Mashup features like, information about hotels, gas-stations, museums, places of worship etc. are made active to depict the detail information about the locality in and around Kamarpukur. But still spiritual places of interest like Laha’s Durga Temple, Gopeswar Shiv Temple, and Room of Sri Sri Ramakrishna are missing. On the other hand, places where the tourists can enjoy the rural nature like the Bhutir Khal (Canal Water body), Haldar Pukur (Lake), Playground near Bhutir Khal etc. are missing. So, it is providing limited spatial information of Kamarpukur, the connecting roads and only a few information about the hotels or restaurants available. It doesn’t provide additional information about other cultural or heritage centre. A proposed Mashup map (Figure 2) has been used to integrate the places of interests in and around Kamarpukur that are missing in the current available online map. Figure 2 has been designed using open source Google Earth Pro application. Proposed tourist sites are identified keeping in mind the potential tourists who want to enjoy the rural nature together with spiritual and cultural flavor of Kamarpukur.

Source: Designed using Google Earth (www.google.com/maps)

Figure 2: Proposed Map of Places of Interest in and Around Kamarpukur

If these additional locations are available online in the Mashup maps the participatory clients like local hotel or restaurant owners or local tourism agents can perform some geo-spatial processing tasks. It is growing every day, every month and every year with a steady pace. West Bengal is a state with a dominant tourism destination. So, rural tourism destination development can be of great importance here. The simplicity of rural living, the timelessness of rural landscape is something unique and unexplored in this part of the state. If a proper marketing/ promotional plan is done for rural tourism destination in West Bengal in general and concerned districts in particular, it could bring a lot of benefit to this state.

Contributors of this Blog :

Nilanjan Ray. PhD
Associate Professor of Marketing Management
School of Management
Adamas University

Mr. Somnath Chaudhuri, (MTech)
Research Fellow, Erasmus Mundus
Universitat Jaume I, Spain

Ms Tanisha Mukherjee,(MCom)
MBA 1^st Year Student
School of Management

Corona Virus Pandemic: Reveals Character of a Leader

“We have got to assume it is going to get worse and worse and worse”*

*Dr. Anthony Fauci, MD of the National Institute of Allergy and Infectious Diseases, USA.

Unlike some of the recent natural calamities in India or abroad e.g., the catastrophic storms of Fani or Bulbul, tsunami, earthquakes, floods, draughts, and their impact is most often local or regional or national.

Pandemics by nature, are global. When we combine a pandemic with uncertainty, we get a scary message of fear and even panic. That is why those in leadership position either in corporate or institution, need to come forward and make a positive contribution for those they lead. When adversity comes, people look for direction and guidance, and that’s why leaders must exert their influence to shape the best way forward.

Action for Leaders in this Testing Time

Avoid Exaggeration– Be true with people. Reveal what you can about the business, but do not make promises you cannot keep. Stick to the facts and remember that even what you think is valid now, may not be so tomorrow.

Stay in Touch– Whether your employees are in the workplace or working from home, make yourself available for them for any support. Employees are stressed with work as well as their family members. Listen to them and extend your helping hands, whenever they need.

Self Care– The stress on leaders is enormous now. Uncertainty looms heavily on them. There is always a tendency to push aside personal concerns. But if you are in charge, you must make sure, you eat healthy, get enough sleep and exercise whenever you can.

Remain Safe– Leaders should follow all health and safety precautions, starting with stay home if you are vulnerable. Cough into your arm, avoid shaking hands, wash hands regularly with soaps or alcohol based liquids. “Adversity does not build character, it reveals it” (James Lane Allen). And it is the revelation of character that is most important. Employees are looking to leaders who do not shirk from responsibility, but rather embrace the challenges. Such leaders do not hold themselves apart, rather they bring along others with them. They delegate responsibility and authority, even while remaining in the loop to monitor what is happening around.

As worse as this pandemic crisis is, it will present us with opportunities. What those opportunities are may be unknown to us, but as the saying goes, “never waste a good crisis.” Leader must be thinking ahead of others, as early as possible they are able to do so.

As a result, adversity reveals more than character, it also shines a light on talent. Men and women, who have gone unnoticed suddenly find themselves in the limelight with an opportunity to apply their skills to current crisis. People who are able to do so, will mark them as competent one, to give more responsibility and eventual promotions.

Though, we all hope this pandemic corona virus crisis will pass in short time, health experts warn that more novel viruses will plague us in the days to come. How leaders act today, will set the tone and tenor for how we deal with future crisis.

I end, with a quote of Dr. Anthony Fauci:

Troubles have a way of shrinking some,
But elevating the minds and hearts of others,
Follow me, they say. I will lead.
Come along, they say.
Together we will make our way.

Microbiology in the present-day scenario: Scope, relevance and opportunities

With the ongoing pandemic of COVID-19, caused by SARS-COV-2, a novel Coronavirus, it is easy to appreciate the relevance and scope of Microbiology more than ever. The origin of the virus is possibly linked to bats and other intermediate hosts. It is thought that the transmission of the virus might be animal to human (zoonotic) or human to human by respiratory droplets and microdroplets. This pandemic is spread in more than 200 countries and resulted in more than 30,000 deaths globally as of now. Human civilization has seen pandemic like this about 100 years ago during the 1918 Spanish Flu caused by H1N1 virus which resulted in more deaths than World War I itself.

If knowledge and training is required about viruses and other microbes including how they attach to cells, how they divide, how they cause disease, how they can benefit us and how they can be utilized for betterment of the world, then one might opt to study Microbiology. Microbiology is the study of microbes or life forms that are so small that require microscope for visualization. Apart from virus, other major microbes studied in Microbiology include bacteria, archaea, protozoa, fungi and algae. While few microbes can be harmful and even though some popular media refer microbes as germs, majority of microbes actually do more benefit than harm.

Microbiology is both a basic and applied science. As a basic science, studies on microbes under laboratory conditions have helped discovery of some of the fundamental processes and basic mechanisms in biology. As an applied science, Microbiology influences quality of human life in both detrimental and beneficial ways. Some microbes can cause infectious diseases. In the Indian context, Typhoid, Cholera, Malaria, Dengue, Tuberculosis and others have caused significant morbidity and mortality. However, with research and application of novel intervention strategies, many of these diseases and others can be controlled or managed effectively. Many microbes are used in industrial settings to produce food, beverage, antibiotics, vaccines and pharmaceuticals which improves quality of life significantly.

Microbes are extremely diverse and are present on air, land, water, ice, hot springs, sea, near volcano, seabed, marshlands and in many other extreme conditions. At a time when earth’s atmosphere was devoid of oxygen, microbes capable of making their own food by photosynthesis emerged. Later, cyanobacteria appeared and slowly filled up the earth’s atmosphere with oxygen and supported the evolution of higher animals including humans. In fact, cyanobacteria produce significant amount of oxygen in the atmosphere. It’s interesting to note that microbes are the only inhabitants that survived around 80% of the time since earth was formed. Microbes play an important role in nutrient recycling such as carbon, nitrogen, sulphur, etc. Fungus act feed on dead or decaying matter to recycle nutrients and break down organic compounds so that carbon, nitrogen and other minerals can be used by other organisms. Microbes are present all around us, on us and within us and again not all of them make us sick. Microbes are required for our own health and every other life form in this planet. For example, our healthy skin bacteria can prevent entry of harmful microbes by occupying skin surface. Similarly, presence of healthy microbes in our gut is essential to our health and well-being. A disruption in normal healthy microbes can not only lead to ailments or disease but it can affect our mood and whether we remain thin or obese.

Microbes are tiny factories that can be utilized for food and beverage production such as in beer and wine, bread, cheese, curd, yoghurt, tofu and many others. Microbes are utilized for enzyme production, wastewater treatment and even breaking down pollutants into harmless products. Botox treatment used for relaxing muscle utilizes a powerful neurotoxin called botulinum toxin from a bacterium, Clostridium botulinum. In case of Botox, the botulinum toxin is used in a very less concentration to relax muscles. Indeed, it is amazing that a toxin that is lethal can be life saver at a very low dose. Certain microbes found in the roots of certain plants are capable of nitrogen fixation which converts nitrogen to a usable form for plant growth. India being an agricultural country, the use of such nitrogen fixing bacteria to improve yield of crops is of tremendous importance. Soil bacteria and fungus are the source of many antibiotics. The effect of microbes on global climate change due to human activities can affect microbial biodiversity and the reverse response and adaptation of microbes to global climate change can impact sustainability as microbes are life support for this planet. Microbes can be harnessed for the production of biofuels which can reduce use of fossil fuels. Biofuels can supplement petroleum-based fuels and can include methane, ethanol and other products of microbial metabolisms. Microbes can be also be used in gene therapies and in biotechnology. For example, most of the Insulin is produced nowadays in bacterial or yeast systems. Similarly, the enzyme Taq polymerase isolated from a thermophilic or heat-loving bacterium Thermus aquaticus, is used in polymerase chain reaction, a technique for amplification of DNA or genes used almost in all fields of biology. In addition, bacterial cells can also be used as a vehicle to introduce specific genes to bring a particular characteristic or to produce a desired product in a commercial scale. Microbes have tremendous applications in industry and also play a major role in supporting all forms of life in this planet.

Indeed, choosing a career in Microbiology can be highly rewarding as it makes a difference to society, nation and the world around us. A microbiologist learns and explores the unseen world of microbes everyday much like an adventure and find answers to life’s big questions. For example, questions that a Microbiologist ask: What makes people sick? What can keep people healthy? How do vaccines and antibiotics work in combating infectious diseases? How do microbes affect sustainability? It’s important for students to remain updated in terms of scientific literature and get suitable training in various techniques related to Microbiology. Microbiology students need to be curious and asks questions as questions can lead to discovery and innovations. In fact, most microbiologists and anyone interested in microbiology would be appreciative of the microscopic view of tiny, invisible life in a drop of pond water or a pinch of soil. In order to study Microbiology, students need not have a strong foundation in Mathematics.

Many job or career opportunities exist in various sectors and in different levels for Microbiology students.

Job/Career opportunities exist in the following sectors –

a. Food Microbiology
b. Clinical and Medical Microbiology
c. Industrial Microbiology
d. Veterinary Microbiology
e. Environmental Microbiology
f. Agricultural Microbiology
g. Biotechnology
h. Genomics and Bioinformatics
i. Pharmaceutical Technology

Job/Career opportunities exist in the following positions/levels –

a. Research Assistant
b. Research Scientist
c. Technician
d. Faculty
e. Teaching Assistant
f. Scientific writer
g. Quality Control/Assurance Officer
h. Laboratory Manager
i. Technical writer
j. Patent Officer
k. Grant Manager
l. Entrepreneur

In the present scenario, around the world, the race is on for search of a vaccine or antivirals that could combat the deadly disease of COVID-19. The current pandemic is one of the defining periods in history that again necessitated the need for novel vaccine or antiviral drugs that can save lives and keep people healthy. The ongoing pandemic is much like a pre-antibiotic/vaccine era when lack of antibiotics/vaccines have killed thousands around the globe. However, with the emergence of antibiotics and vaccines, both of which significantly reduced human mortality and human life space increased almost two-fold since early 20th century. Vaccines save lives and mass vaccination have resulted in drastic reduction in mortality caused due to small pox, measles, etc. India was declared Polio free in 2014 because of mass vaccination and awareness campaign of oral polio vaccine. Importantly, India is one of the largest producers of vaccines in the world. Both vaccines and antibiotics can be derived from microbes. While vaccine is a weakened microorganism or part of a microorganism that stimulates our own immune response, antibiotics are released as secondary metabolites from microbes to fight other microbes. Antibiotics would not work against viruses as they target bacteria. However, vaccines and or antiviral drug/s can be used to target virus. Development of any drug or vaccine requires clinical trials and extensive evaluation of efficacy and safety in animals and human volunteers takes place for a prolonged period of time before a dug or vaccine is approved. A drug or vaccine will be most likely available in the near future to combat deadly infectious diseases. However, it is important to remember, new microbial diseases can and will emerge now and then and hence there will be a constant need to develop novel vaccines and therapeutic strategies to combat infectious diseases in a speedy manner. To do so, one would require a degree and training in Microbiology.

Perhaps, the only thing that is more contagious than a virus is hope and working in the field of Microbiology can bring that hope to the world. Pursuing Microbiology is truly an experience of a lifetime and it matters now more than ever.