Chinmaya Kumar Dash, Author at Adamas University

CAREER IN BUSINESS MANAGEMENT EDUCATION

Business or Management Education is one of the most preferred fields among the youngsters of India in particular and the world in general. In Business Management education a prospect can go for Graduate Program like Bachelor of Business Administration (BBA), Bachelor of Business Management (BBM), Bachelor of Business Studies (BBS) and Master Programs like Master of Business Administration (MBA) offered by different Universities, Post Graduate Diploma in Management (PGDM), Post Graduate Diploma in Business Management (PGDBM) or Post Graduate Program in Management (PGPM) offered by different autonomous institute like IIMs, IITs. Though the history of management education is more than 100 years old but the practice of Management is as old as human being. After 1990s management education in India become liberalized. The boom occurred because of the IIM, IITs, XLRI, FMS, IIFT and other reputed institute started providing placement in Fortune 500 companies across the globe through campus recruitment. Top B-Schools in India maintain a track record of 100 percent placement and produce many more entrepreneurs. Indian youth has shifted from working class to an entrepreneurial class through business management education. Moreover B-Schools give better ROI when it comes to placement record.

Every nation today wants to grow faster and farther than ever. For the growth of nation’s economy the growth of business is must. On the other hand today business is becoming more complex and competitive. Who only can succeed ever is expertise in that field. That is why we know Experience is the best teacher. If we look at the reasons for down fall of any start-ups in India what comes first in the list is ineffective management or administration. The same way the success of any start ups today in India or world is effective management or administration. That is why most probably Business Management has emerged as one of the major career options against the mainstream career prospects like engineering and doctoring.

The basic role of every manager is to take decision. The question arises how to take a good decision? The very simpler approach to answer this question is you can take a good decision if you are well informed about a fact and figures of any particular contest. Every individual take many decision in his/her day to day life like which brand to select and major decision like selecting a career options, which organization to join, which business to start. Reasons for high demand of management education may be management graduates can find a better place for themselves everywhere. Opportunities are abound not just across industries or sectors like Manufacturing, Automobiles, Power sector, Telecommunication, Banking and insurance, Retail, FMCG, FMCD, logistic and supply chain, Health, Research, Consulting so on so forth. Same time management graduates find opportunities are not just in industries but also across management specializations or functions like Marketing, Finance, Strategic, Operations, Human resource, Project management, Inventory, System, Data Analytics or data scientists, Business analytics Business reengineering and many more.

The skills you gain in Business management education can help in contribute to your employer’s organization quickly and effectively. Jobs directly related to degree of Business Management are Business operations, Business Process, Business Advisor, Business analyst, Corporate investment banker, Data analyst, Data scientist, Management consultant, project manager, risk manager, stockbroker, Supply chain management, External auditor, Human relation manager, Insurance Advisor, Business executive, system analyst, so on and so forth. Remember that many employers accept applications from graduates with any degree subject, so don’t restrict your thinking to the jobs listed here. More over a business management degree prepares you a career in Business, which can apply to any sector or industry.

Business Management Education is one of the growing and most leading field of education since last two decades reason being people are less willing to do job considering job security as compared to own start ups or business. The paradigm shift from running after a job to become an entrepreneur not only beneficial for the management graduates but also for the society at large. The scope of Business management education is very much bright, vast varied because of business graduate and post graduate has several and numerous fields in which they can penetrate and groom their career.

Many career consultancy guides stated that management is the most lucrative career options for all students who have the interest and passion to study how business work in the real world and complexity in business environment. Those aspirants who have developed curiosity for learning Business administration or management become success in their career opportunities. Holding a degree in Business Management discipline would mean has a broad understanding of specific business related aspects such as customers, marketing plans and strategies; Return on Investment Therefore Business management is no doubt a great option to explore by young minds.

What Business management education expect from you:

Are You innovative
Interest to Lead a team
Good communication skills
An ability to be involved with the team
Capability to sustain pressure and to handle people under stressful situations
Ready to take responsibility
Want to become your own boss
Eager to earn: fame, prestige, power, position, Dollar/Money
Freedom

Then only Business Management education can be right choice for you.

What Business Management Education will provide to its Graduates:

Management education provides many more things to its aspirants like;

Improve business Knowledge and skill sets
Decision making abilities
Opportunities to build a network
Expose to practical knowledge
More Job opportunities
Develop team work
Managing people

Remember your career is waiting for you to be enjoyed. Then why not to select a career in Business or Management Education (BBA / MBA)? Choice is yours! Wish you a happy Management career ahead.

VALUABLE CONTENT MARKETING: A strategy to succeed.

Among the modern strategy adopted by modern or smart marketers today is strategy of content marketing. Valuable content marketing is an attempt how to make quality content the key to success of any business today. Marketing has changed if you do not change, perhaps you will be out of business. Question comes to mind of young management graduates today what content should do. Content may be anything in the form of text, graphics or images which is relevant and interesting message for a customer, prospects, and a lead. Valuable content is just that valuable. I may appeal to future managers must know valuable content before your competitor do or else you will be sorry.

In management education some educators believe in the philosophy that the best way of learning is to relearn. As like managers must un-think what he/she learn is sales & marketing communication. In today’s technical savvy, smart shopper’s old style marketing communication no longer works. If you are a smart manager you can attract business that chase business then only valuable content marketing for you. Challenge to engage your potential customers and help your organization stand out of the crowd, by doing the things differently.

STOP pushing noisy sales managers get online and make your marketing valuable to those you want to do business with, from websites to white papers, blogs to tweets, and newsletter to videos, not more than ever CONTENT IS KING.

What should content do:

Content must have the power to move your audience towards your brand or company.
Must earn attention in order to move your audience towards your products and services. That is only possible strategic content developer to make fascinating to audience.
In order to make your content interesting or relevant to viewers use techniques like humor, stories, slice of life, dramatization, demonstration or emotion.
Content is worth consuming it is being read, listened watched or share.
Content must have a spark which can be create by a sales person, customers, channel partners, CEO or any other stake holders. Valuable content developer must be curious about everything in the organization may be music, technology or a rocket science.
Valuable content is voice of your organization.
Effective content use head line which command attention. As because a study reveals that people read three times head line than the body copy. It is because of distracting human nature and information over loaded.
Good heal line can hook and pull the audience reason being it is useful to audience, solve a problem, and engage them.
The head line must be single focused point which must have specific objectives.
Every piece of content should teach audience which resulted into purchase, use more of the company’s product, or referral to new customer. Ogilvy once remarked if your advertisement could not make a sale it’s a waste.

Valuable content marketing strategy shows you how to create and share the type of information that clients, customers, and search engine or tags really want. No doubt valuable content marketing strategy will show you how to grow your business by raising awareness of your brand , turning prospects into buyers and buyers into loyal customers. Valuable content marketing strategy is a tool for management practitioner, entrepreneurs, technocrats, researchers above all future managers i.e. students of management to succeed in any business.

DIGITAL MARKETING IN INDIA IS AT THE CROS ROAD: IMPACT OF COVID 19

Covid-19 changing everything in the world in general and India in particular. All local Government and Central government are encouraging rather directing people to stay at home and stay safe. WHO official body’s statement _ The coronavirus outbreak is a ‘real threat to everyone on the planet.’ At this critical juncture economic is at the crossroad affecting across sectors and all functional areas of management. The whole world will quickly see the real-life impact on people’s lives as well as the economy. Mobile is now the dominant way for people to communicate, to shop and all-purpose in a modern digital economy. Marketers and different brands trying to acquire consumer in response to COVID -19.

Sectors like organized Retail make avenues to sell their product through online, as because consumers will avoid shopping in the store because of social distancing. Big Bazaar has announced that its doorstep delivery services will remain open in various parts of the country during India’s 21-day lockdown. The services will be available in Mumbai, along with Delhi NCR, some parts of Uttarakhand, Madhya Pradesh, Himachal Pradesh, Jammu and Punjab.

Most of the company while trying to reduce their work force, others started to be cutting the salary the same time as the black cloud has its silver lining, on the other hand E- Big basket ramps up hiring process for delivery and warehouse staff for providing customers fast and smooth deliveries by providing employment to people in need.

The e-grocer has been witnessing heavy demand since the nation has entered a 21-day lock down, as announced by the Prime Minister on March 22, to control the spread of the deadly coronavirus. Though online delivery services have been exempted from lockdown by the government to ensure a smooth supply of essential items, e-tailers have faced disruptions in the form of supply and workers shortage. At the same time we should not forget that the outbreak of coronavirus has cast its spell on daily wage workers, as they are left empty handed with no jobs and money.

Flipkart ties up with Uber for delivery of essentials commodities to tits consumers. Uber India and South Asia director operations and Head of cities Prabhjeet Singh said the partnership with Flipkart went live making it the third such partnership in India after Spencer’s retail and Big basket.

Selling of product online, virtual gaming products, and rise in social media marketing will no doubt increase digital marketing for all sectors to rich to their prospects with ROI. No doubt social media marketing will help digital marketing to the next step in this critical juncture. As people are staying at home, no traveling, physical fitness is the concern where the gyms are closed, same time demand for organic product have more demand in digital marketing.

When people stay at home and order online their requirements same time news on the other hand is way up. In fact, spending by news and information media agencies and information companies jumped over during lock down period. People don’t just want to know what’s going on with COVID-19 or coronavirus, they need to know. No doubt news organizations are capitalizing on that opportunities.

AT the same time sectors will suffered a lot is tourism and travel industry, airlines, and hotel industries. The marketplaces becoming a mixed bag. There is some growth, and some drop off which is normal to business. The problem is that if you’re selling real goods to other people, there needs to be an actual physical hand-over at some point. Getting to a shipping office is harder, and meeting in person is also harder. The same is true of the health and fitness category, and financial services. As far as finance is concerned, investments become uncertain, but there’s no clear option but to hold and wait for the post-virus uptick.

Marketers need to make decision fast:

Marketing Intelligence system need to make decisions fast and get quick insights into complete value additions in such kind of Pandemic situation. Advanced Marketing analytics should plan and make it easily accessible and actionable. Change is inevitable: Looking to the Future: It is not the end of such situations it is the beginning. Marketers to note that the coronavirus pandemic is much more than digital marketing industry. It’s about real lives being lost, physical suffering, and massive daily disruption in literally billions of peoples’ lives. Our hearts go out to all those impacted. We’re working from our homes right now to minimize the spread and flatten the curve.

Ultimately this time of great challenge will likely lead to significant change in how we work, how we socialize, how we entertain, how we shop, and how we live in general. Setting up our clients for success now and in this still-uncertain future is a top priority. The very priority, however, is doing what we can to help all of us get through this pandemic safely.