WHY DO WE NEED TO STUDY PUBLIC ADMINISTRATION?

When you think of “public administration,” you may visualize managing budgets for a local government, transportation department or improving the efficiency of a public health division at local level or at most an optional subject for writing civil services exam. But the fact is, the role of a public administration demonstrates the government and self-government in its new political and economic conditions.  The primary focus of public administration solely relies on providing public services but not limited to traditional services such as health care, transport services and municipal.  In the realm of public administration, there are many challenges and complex issues that are faced on a daily basis and perhaps sometimes longer.  Studying public administration provides numerous avenues towards transforming and implementing change. The ability to choose from diverse occupations in a wide variety of industries is just one of several benefits of studying public administration.

B.A. in Public Administration is a three-year undergraduate programme which deals with a study of subjects such as administration, public dealings & organizations, and constitutional framework. The students during their coursework learn about policies and programmes of the government and gain knowledge about democratic values of the country. The curriculum covers a wide range of topics. With your degree, you can pursue a career that lets you champion important issues and bring about meaningful change. During your education, you’ll develop critical leadership skills that will help you throughout your life. In your career, you’ll collaborate with highly skilled people in many public administrator roles, which will further widen your horizon in the field of administration. Similarly, for graduates with a master’s degree in public administration, there are many career possibilities that might not come to mind right away. A public administrator plans, organizes, directs, coordinates and controls operations in a government office, private company or non-profit organization. This can be in positions as diverse as that of a community health director or the budget director at an environmental justice non-profit organization. With a Ph.D. in public administration, you could work as a senior policy analyst in any government agency including Indian Institute of Public Administration, National Institute of Disaster Management, Indian Institute for Rural Development and many more. No matter what degree level you pursue, you’ll have the chance to enter a rewarding career where you can effect positive change for individuals, communities, and the general public.

Today in the world where the resources are scarce and there is a dire need for sustainable development, study of public administration will help to find a solution for economical, effective and efficient utilization of these resources. Not only this the knowledge of public administration helps to find a link between the policy-making (government institutions) and policy implementation at grass-root level, it gives us the clear picture of gap between the requirements of the people and the actual policy.

As you study for your MPA (Masters in Public Administration), you’ll gain a comprehensive education in diverse subjects—from strategic planning to non-profit organization sponsorship to electronic governance and beyond. In the process of two-year program, you’ll be able to discover which areas interest you the most. An MPA program with a wide-ranging curriculum and internship opportunities will provide an important breadth of knowledge and hands-on experience. As you study public administration, it not only advances your career but strengthens the community in which you work. As public administration student, you’ll be able to gain valuable leadership skills that employers seek for. According to Forbes magazine, key leadership skills include adaptability, transparency, empathy, flexibility, humility, confident communication, emotional intelligence and commitment to a vision1. Further, you’ll learn to set goals and inspire positivity in the workplace. With comfort in these skills, you can encourage others to achieve lasting results and make the world a better place.

Throughout your program at bachelors as well as at masters level, you’ll have the opportunity to interact with veteran professionals in fields such as public service, state legislature, public policy and urban politics, education and immigration policy, community development and non-profits, health and behavioural management, and family and child well-being through various seminars, webinars, special lectures, internship etc You’ll find enthusiastic, passionate people working together to improve peoples’ lives in a wealth of areas, from climate change and social justice to racial equality, affordable housing and community development. Direct experience in the field, such as an internship, boosts a student’s resume and increases their job prospects even after graduation, which is one of the most important highlights of Adamas University with a dedicated Career Development Cell. After completion of course, you’ll be prepared to move into a leadership role in which you can mentor like-minded individuals and see your ideas and theirs come to realization.

Career Prospect Post-Pandemic: Film & Television

Everyone wants her or his name on banners, billboards, social media sites, television and newspapers – if you think it is tough, it is. However, if you think it is impossible, it is not.

The world of audio-visual production is undergoing a stark change, especially after the pandemic – the old structure of film-funding-making-distribution-exhibition is slowly fading away. New avenues are created, new paths are laid for such purposes.

Adamas University’s post-graduate program of M.A. in Film and Television is the course that realises one’s dream to be a filmmaker. With four dedicated semesters with courses covering both theoretical and practical aspects of filmmaking, the aspiring student will have the following ‘out-of-the-box’ career options at her/his disposal:

  1. Feature Filmmaker
  2. Documentary Filmmaker
  3. Short Filmmaker
  4. Corporate Filmmaker
  5. Advertisement Filmmaker

There are other avenues of the audio-visual industry, which might entice a youngster with promising career prospects. They are:

  1. Script Writing
  2. Assistant Director
  3. Script Supervisor
  4. Cameraperson
  5. Executive Producer
  6. Sound Designer
  7. Sound Recordist
  8. Editor
  9. Colourist
  10. Gaffer

Apart from these industry-oriented careers, M.A. in Film and Television and B.A. in Media Technology also come with an assurance of a career in academia. They are:

  1. Researcher
  2. Assistant Professor
  3. Subject Coordinator / Specialist

Primary Career Aspects in Details

  1. Feature Filmmaker

Filmmakers are one of the most popular faces and celebrities of the world – yes, more than a doctor or an engineer. It is not always about the paycheck that is collected at the end of the month, but it is all about what life can give you, and what you can give to life, and to the lives of the others. Filmmaking is a not a ten-to-five job. This profession aspires a lot of love, philosophy and of course, once the filmmaker is on track, he does not have to look back.

  1. Documentary Filmmaker

Documentary Filmmakers’ lives are not entirely different from the previous one, and more than often they are the same because a filmmaker makes all kinds of films. But the only difference that we can feel is that the documentary filmmaker is more accustomed to the realities of his world he is capturing on his camera and representing, and has a certain sincerity to the research and excavate the truth that she or he wants to unravel.

  1. Short Filmmaker

Short films are like poetry in comparison to the features, which are more like novels in their genealogy. However, shorts films are the launching pad for any filmmaker as they are mostly independent films and provide a rich portfolio or show reel for you!

  1. Corporate Filmmaker

Corporate filmmaking is a long advertisement made for a corporate company instead of a product or service as in advertisement. In the post pandemic era, this has become more than necessity because a company or a brand has to reach out to people instead of people reaching out to them.

  1. Advertisement Filmmaker

Ad filmmakers have an exciting as well challenging life to bring out the best of the ideas on audio-visuals, which will stick to the audience’s mind. Ad filmmakers are the best liars who are successful in reality.  

  1. Script Writing

Script is the heart of a film, series, serial and an ad. One has to know the art of writing to have engaging script. This demands the ideas of literature, music, history, politics and most importantly -emotional quotient along with a critical and thinking mind. This is the reason why the PG and UG programmes of Entertainment Media have courses on literature, theatre and music.

  1. Assistant Director

Assistant Directors are the most important second in command in a film who eventually evolves to be a director.

  1. Script Supervisor

They are the script experts, or to be precise, script-doctors. There are certain nuances, character and narrative arcs, developments in narratives in terms of three act-structures, development of plot points, hooks and references that are used, or rather planted in a script to make it more appealing.

  1. Camera person

Camera person, or DOP, needs to have a clear understanding of what the script and the director wants. If the director decides what shot and frame will be in a shot, the DOP decides how to create that particular shot to make it mesmerizing for the audience.

  1. Executive Producer

Executive Producers (EPs) have to have a thorough idea of the filmmaking process and have to control a production. Starting from the pre-production process till the end of post-production, an EP coordinates and controls the creative aspect of the entire production as bridge between the production company and the directorial team.

  1. Sound Designer

Sound is an area that is does not gain so much of attention except for those who are in the film industry. Sound is more complicated than visuals. In order to tell a story properly, any production requires a sound designer, who would take each and every aspect of sound into consideration – diegetic (the sound which has its source inside the narrative) and extra-diegetic (the sound that does not come from the physical aspect of the narrative, but psychological) and design it at the level of the script.

  1. Sound Recordist

In most of the cases, sound designer is the sound recordist. To be precise, a sound recordist has to record sound on and off the location, along with post-production sound.

  1. Editor

Editor of any audio-visual is the person who joins shots, puts transitions – in short, weaves images into a single strand we call a narrative. Editors are as important as the Cinematographers.

  1. Colourist

Colourists, similar to editors, balance colours and make the final output look charismatic. Colourists are one of the significant people in the post-production process of any film.

  1. Gaffer

Gaffer is the chief lighting technician of a film. The role of the gaffer is slowly gaining immense significance in India since the Indian film industry has realised the significance of light in a nay production that can change the mood, tempo and even the narrative arch

  1. Researcher

Project Fellowship, PhD, Post Doctoral degree and other such commissioned projects from various institutions, universities of India and Abroad along with the Film Archive of Pune and Online MOOC (Massive Open Online Courses) projects always require academic scholars of film, media, society and culture. Film and Television Studies encourages academic research as well as film criticism.

  1. Assistant Professor

Strictly academic, post-graduates of Film and Television students can dedicate their career to academic streams where the scholar can teach and train students in various colleges and universities in subjects like audio-visuals, advertisements, film and film making, film studies, cultural studies and so on.

  1. Subject Coordinator / Specialist

As mentioned above, a number of career opportunities have evolved for the freelance researchers and subject specialists in audio-visual medium. There are online courses. MOOCs like SWAYAM, Coursera, LinkedIn and a host of other evolving companies require subject experts and coordinators for creating academic content, images and even video contents for various subjects of media and other overlapping subjects

  1. Graphic Designer

Someone with an interest in software and creation of computer generated images and design can choose the career of a designer or an illustrator. As we are in a world that is dominated by the world of images as primary information vis-a-vis communication, the requirements for good designers (who can use pen, software, or any form) to communicate through visuals and designs (like illustrators in ad agencies) are acute. As we are speeding up in the information highway, designers are becoming an integral part for any industry.

  1. Animators

Animators create a world of their own. A number of television, OTT, film and ad productions always feel the need for an efficient animator. Apart from this, an animator can be an independent filmmaker on her or his own right on the basis of his skill of creating animation, both 2D and 3d although the latter is gaining more prominence.

Secondary / Tertiary Career Aspects

Courses on Media, Film and Television open up Pandora’s box. If the above 21 career paths were primary options for someone pursuing MA in Film and TV and BSc in Media Technology, there are uncountable secondary and tertiary career options open.

If someone has a flare for writing (both the courses thrust on writing skills – both creative and reportage), she or he can explore the options for:

  1. Film Critic
  2. Film Journalist
  3. Content Writer
  4. Promotional Video Maker
  5. Professional Blogger
  6. Professional Vlogger
  7. Social Media Strategist
  8. Social Media Manager
  9. Photographer
  10. Designer
  11. Radio Programmer
  12. Actor

Industries Open for our Students

Since film, media, television and culture are overlapping with technology, communication, business, information technology and print and even theatre, a graduate or a post-graduate student with these two courses (both or any one of them) have the key to work in the following industries:

  1. Film Industry i.e. Production houses, as Indie Independent) films
  2. Television Industry, i.e. TV channels, TV production houses
  3. Advertisement Agencies
  4. OTTs
  5. Newspaper Agencies
  6. Social Networks
  7. PR Agencies
  8. Colleges and Universities
  9. All Business Processing Outsource (BPO) companies and Knowledge Processing Outsource companies (KPO)
  10. Online Course Creation companies

Afterword

It should always be borne in mind that someone who chooses MA in Film and Television or B.Sc in Media Technology can easily fathom the depths of cultural representations including cinema, television, literature and other arts with a little effort and self-persuasion. We believe that such a scholar or a film and TV expert that this programme will produce can venture on their own. From running their own online companies to being indie filmmakers, they can do whatever they want.

These two courses do not tell you what you have to do. Rather, these two courses empower you to dominate the world through your own key of creativity. It is often said that a course trains its students according to the industry need. However, we think a little further – these courses create students not according to the dictates of the industry (which is always changing), but creates such leaders who can mould the industry and the way industries work. These courses believe in the creative freedom of the individual, which will help them to get into, mould and lead any industry they want.

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