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School of Pharmaceutical Technology: The Centre for Pharmaceutical Excellence

Adamas University, the largest award winning University in Eastern India, is the perfect destination for aspiring students who wish to pursue excellence in their chosen field in a secured, nature friendly, vast campus which can truly be their second home. The School of Pharmaceutical Technology (SOPT) was established amidst a lush green campus at the Adamas Knowledge City on Barasat-Barrackpore road, about 13 km away from Netaji Subhas Chandra Bose Airport, Kolkata. SOPT was set up with a vision to create and disseminate knowledge for producing quality health care professionals with a global standard.

Vision and Mission:

Inspiring and educating the future pharmacists and scientists with contemporary knowledge and skills to build up a strong platform for a healthcare system, matching the global standards.
Creating a potential student pool by provision of dynamic educational experience embedded with contemporary knowledge and technical skills thus empowering them to become future leaders.
Development of tie-ups with the experts in the field, pharmaceutical technologists in the industry and regulatory bodies to meet the existing regional and global needs.
Organization of conferences, workshops, seminars and special invited lectures with the participation of experts from academic institutions, research institutions, industries and regulatory authorities.
Shaping the undergraduate, postgraduate and research scholars to emerge as the next generation scientists, advanced practitioners and educators.
Investigation of innovative research in pharmaceutical sciences while embracing the value of interdisciplinary networks.
Escalation of the performance level of students and teaching methodologies at par with the global standards.
Promotion of professional skill development for students to enhance their employability potential.
Bridging the gap between University’s educational curricula and the knowledge and skill requirements of pharmaceutical industries which is concurrent to the goal of the University.

Salient Aspects:

Outstanding and experienced faculty members from diverse areas of pharmaceutical field with industry as well as academic background.
State-of-the-art laboratory infrastructure equipped with all the necessary instruments to acquire hands-on training experience.
Mentorship program with an aim to monitor and improve the attendance and performance of students in the class, discussing the areas of strengths and weaknesses, consultation to address the weak areas.
Mentor-student meets, Dean-mentor meets, Dean-student meets, Parent-mentor meets.
Inclusion of wide variety of extra-curricular and cultural activities favouring holistic development of the child backed up psychological counselling/ one to one mentoring as and when needed to monitor the stress window of the student.
Speculating industry and institute interaction.
Strong research oriented team with large number of papers published in journals and conferences of repute.
Focusing on academic growth of students and faculties by conducting conferences, workshops, seminars in collaboration with industry.
Incorporation of a strong teaching-learning process with an objective to improve the pharmaceutical skills of students.
Constitution of various committees including faculties and students to streamline the administration of the entire university which in consultation with the Dean, plan and execute various programs for the smooth functioning and general development of the institution.
Nomination of student members by the respective mentors based on academic and overall record.
Organization of frequent industrial visits and internships at some of the best pharmaceutical companies in India to emphasize on the application of knowledge from a practical perspective.
6 of our students have qualified Graduate Pharmacy Aptitude Test (GPAT) which is a national level entrance examination for entry into M. Pharm programmes. Additionally, two students have qualified NIPER Joint Entrance Examination conducted by National Institute of Pharmaceutical Education and Research (NIPER) which is one of the most renowned and prestigious pharmacy institutions in the country.
About 60 of our alumni have opted for higher education programs such as Bachelor of Pharmacy and Master of Pharmacy.

Training and Placement Cell:

Arranges industrial training/ internships/tours for students. Students have completed internship from various reputed organizations like Alkem Laboratories, Zuventus Healthcare Ltd., Lupin Ltd., Mankind Pharma, Pure and Cure Healthcare Pvt. Ltd., Ipca Laboratories.
Invites various pharmaceutical companies for campus recruitments. Students have been selected by top pharmaceutical recruiters like Cipla Limited, Wipro Limited, Apollo Hospitals, Medopharm Pvt. Ltd., APCER Life Sciences, Alembic Pharmaceuticals Ltd.
Organizes programs like mock interviews, group discussions, case studies, etc. to make the students prepared for the industry.

Why Pharmacy?

Pharmacy is the science and technique of preparing and dispensing drugs. It is a health profession that links health sciences with chemical sciences and aims to ensure the safe and effective use of pharmaceutical agents. The role of pharmacist, nowadays, is not only restricted to mere traditional roles, such as compounding and dispensing medications but is much more than that. The advances made in pharmaceutical technology in past few decades has expanded the horizon to include more modern services related to health care such as clinical services, reviewing medications for safety and efficacy, providing drug information, employing modern techniques for manufacture of formulations, designing delivery systems, meeting quality assurance demands and its control. Today, the qualified pharmaceutical technologist skilled with modern techniques and knowledge is required to be engaged in the manufacture, distribution, marketing, quality control and assurance, regulatory authorities and in post marketing operations like pharmacovigilance, clinical trials, etc. A career in the pharmaceutical sciences is full of opportunities. There is a high demand for skilled, competent and motivated workforce and manpower which will continue to be at the pinnacle of importance, both in safe and effective delivery of healthcare as well as in fueling the growth of the pharmaceutical industry in India.

What is the Scope?

The need of skilled manpower in the pharmaceutical industry ranges widely from research and development, quality assurance, intellectual property, manufacturing, sales and marketing. Today, the pharmaceutical industry is, in fact, struggling to retain talent in all these areas, even with lucrative compensation packages, talent development programs alongwith offering a bright career path. This is mainly because the demand for talent outweighs its supply. With several health issues on the rise, the requirement for pharmaceuticals is a never ending process which mandates the continual demand of skilled professionals in this field. Pharmaceutical industry has the potential to attract a large number of talents even during any global financial meltdown, as the industry is virtually recession proof.

Programs Offered:

The programs offered by the school are Diploma in Pharmacy (D. Pharm), Bachelor of Pharmacy (B. Pharm) and Bachelor of Science in Medical Laboratory Technology (BSc MLT). The Diploma in Pharmacy is of two academic year duration, while Bachelor of Pharmacy is a four year course and Bachelor of Science in Medical Laboratory Technology is a three year program. Additionally, Master of Pharmacy (M. Pharm) program in Pharmaceutics will also be implemented from the upcoming academic year.

School of Business and Economics: Unique Aspects

On 29 July 2020, the Government of India, through its renamed Education Ministry (erstwhile MHRD), launched the National Education Policy 2020 (NEP 2020), the first education policy of the 21st century, based on the foundational pillars of access, affordability, equity, quality, and accountability, and aligned to the aspirations of the citizens of the era. For Adamas University, this path-breaking policy presents the perfect setting of its cherished aims and objectives. Since its inception, Adamas University, through the general notion of academic freedom, benchmarking with the best of the world, unshackling the quality framework, has been nurturing all its constituent schools and helping them realize the aspirations of the millennial population they serve as students and scholars.

In spite of the raging pandemic, the School of Business and Economics (SOBE), is well poised with its robust work practices, frameworks, strategies and tools to understand and manage the challenges of building a modern, international, relevant centre of excellence, catering to the unique needs of the students and the corporates that it considers as primary stakeholders. The School rests on three strong unique pillars (USPs, if one may call them):

1. Deep connect with the corporate:

In the most canonical way, business is a practice-driven field, so the deep connectivity with the corporate world is imperative, and a real differentiator in this red-ocean of management or business schools, the vast multitude of institutions operating with essentially no difference, leading to commoditization of business education in India. At SOBE, we believe that business is going to transform the world for the good of all by facilitating more and deeper communication between management professionals, scholars, and students. SOBE with most of the faculty either having substantial corporate experience or having worked as consultants to the corporate world, try to mimic through modern online teaching methodologies how the real world works to ensure employability of its students.

Ever alert to the dichotomy between what is taught and what is needed in the job place, SOBE bridges the perceptual gap between the corporate world and the world of academia collaboratively. A few programs, in cutting-edge sunrise sectors like logistics, analytics, and entrepreneurship, offered by the School are actually conducted in tandem with industry partners. The proverbial parallel worlds of the academics and the practitioners are not only divergent, but also mired in deep mutual suspicions. In these and other programs offered by SOBE, corporates are involved not just delivery of content, but in almost every facet of the scholastic activity – curriculum design, planning of evaluation methods, internship design and execution, student assessment, apart from the usual delivery of content through industry speaker series, guest lectures, best practice or case study discussions by corporate professionals.

2. International curriculum:

One clear area that the prevalent situation has brought to the fore, and compelled humanity to take note of is the fundamental assumptions behind much of our business practices. Business is integrated, supply chains cover the entire globe and borders do not restrict exchange of ideas, products and people, just like they have not been able to do with the virus! Globally, corporates are waking up to the wasteful nature of business processes, a general lack of concern for human values (echoing the maxim of end justifying the means), apathy towards the environmental and climate issues, considering any goal other than profit (and the few other variants of the notion with sugar-coated nomenclatures) as tick-in-the-box items to have to look good, rather than to be good, and many such ways in which business have been running for quite some time now.

SOBE, in tandem with its partner institutions and universities across the globe, notably from Europe, USA and South East Asia, exposes its students to the imperatives and challenges of global business with all its covenant human and world issues.

3.Digitally enabled:

The pandemic time is perhaps an opportunity to once again revisit the question of what we teach, why we teach, who must teach, how we teach, and where we teach the future business and management professionals. But the physical restrictions that it brought about forced academia to shift from the conventional classroom lectures pedagogies to digital online learning systems and processes. SOBE, along with the other constituent schools of Adamas University, made an effective move, which was endorsed and vindicated by none other than QS, and we were awarded the QS e-Lead certification, one among the early few to get it in the entire East and NE India.

Developing a scientific temper, humanism and the spirit of enquiry and reform among students in the digital environment, though challenging, is the mainstay of SOBE faculty. Gravity of the pandemics on people will humanize business schools by bringing society in their cross-hairs when it comes to research agenda, teaching curricula and outreach. With the entire World Wide Web at one’s disposal as teaching-learning tool, creativity and ingenuousness of faculty members enable multi-faceted learning among students. Unique digital pedagogies, like flipped classrooms, are being constantly developed by the faculty members to enhance student engagement and learning.

SOBE believes that education is a transformative process. How to we transform ourselves? Essentially, it is a matter of mindset and courage to buck the trend. While the rest of the business schools keep zigging the way they have been for some time now, few torchbearers need to zag and stand the ground at least for a reasonable amount of time for the business school environment as a whole to go through this transition by unlearning the old way, and relearning the new. SOBE wants to be among the pioneers to shed the image of an also-ran, easy-going, mostly local, average-placement oriented program to a unique, rigorous, global, good placement oriented force to reckon with. The best part of this is that as a nation, we know what needs to be done. It is in execution that we fail. The National Education Policy, NEP 2020, as a whole, urges us to take the plunge into this new world of excellence.

Creative Folks: Have Your Best Pick Now

Education Often ‘Killed’ Us

Everyone remembers how, when we were of 10 or 12 or 14 years of age, our parents and teachers almost gloated on our tiny abilities to draw, paint, dance, sing or write a poem; how we were paraded before our relatives to ‘show our talent’ or perform on school stage on Annual Day/s.

As we turned 16 till 18 and faced two Board exams of X and XII standards, all these great abilities took a back seat, were dubbed as ‘hobbies’ and declared not to be pursued much for the moment. We must rather focus on our careers, education that will give grades, make us logical and rational, and put us on a great professional track as the best engineers, doctors, lawyers or stock-brokers of the world.

We even thought that anything which is creative, which is right-brain, which is aesthetic or artistic is for appreciation, admiration, a tool to break ice with others, for social charm, and only that much. They are not to make money, create careers, be valued in the economy.

Exceptions to the Order of the Day:

There were exceptions though. Someone’s piece of art sold at thirty lacs you hear. Someone sang for almost half a crore one night. Someone wrote a story whose film rights went for twenty lacs you got to know. And many more. But these were not enough for your ‘security’ seeking parents and would-be parents-in-law to consider you having a recipe of ‘success’ ahead.

Security? Sustainability? Career? Money? Fame? Name? Network? Recognition? You name it and it is there for the taking. But only for those who would go the full hog to turn their die-hard dogged passion into a marketable sustainable admired profession. Dog is my favourite animal indeed.

Today, the media and entertainment industry is pegged at Rs.1.7 lacs crores (some 22 billion dollars) in India, according to FICCI Frames annual report of 2020, with some 2.4 million people working, and till 2019, it was growing at 13% annually on revenue and 11% in new work-force addition (with some 9% falling to attrition as well). The figures are far higher than the GDP growth rate of the nation. Surely, pandemic has caused a havoc in these figures, details of which are still not known till we have the next FICCI Frames white-paper on the industry. The digital revolution is sweeping across the world of creative expressions bringing forth web entertainment on the internet and through OTTs, mobile and online journalism, reputation and branding online, radio online, et al. Lower entry barriers are making digital media almost a cottage industry, though the revenue models for all digital media properties are still not in place, which is a question of time to evolve.

Bold New Path Ahead:

So, the storytellers around, stand up and choose your medium and audience to tell your story. Tell it in audio through podcasts and radio. Tell it in pictures through photo features and creative photography. Tell it visually through your computer-generated graphical or animated visuals. Tell it audio-visually through short stories, feature films, web series. Tell it for-profit and not-for-profit organizations through branded content. Tell it on streets, tell it on stage. Tell it in whispers, tell it in small groups, tell it to many, tell it to all, tell it loud and clear. Tell it in silence, tell it with sound. Tell it in tears, tell it with laughter. But tell it with all your charm and boldness. And making good money in the process. No one thought that a 400 crores investment in story-telling on celluloid over five years can bring in 3500 crores. Bahubali did. Or that a 90 crores investment can bring in 2200 crores back. Dangal did. Even Marathi and Bengali films have crossed the 100 crores mark.

But know the right techniques to tell it effectively, know your right audiences to tell it with the best-desired impact, know how to be resourceful in your work without chasing just the mundane. And, above all, know not just how to produce great content, but how to monetize it seamlessly across all media, and more particularly, in the digital medium.

For the dancers, the singers, the composers, the writers amongst us, we have a world of opportunities knocking on our doors. There are some sixteen types of professional writing, for example, that can make money: fiction, non-fiction, journalistic, web-writing, branded content, screenplay, dialogues, playwriting, copywriting, jingle writing, technical writing, and a lot more. You want to tell what you see, or what you imagine, or what you believe in, or what you observe: you have takers for all.

Media and communication domain has three broad pathways: journalism, entertainment and brand communication, and then several specialization areas within each of these. While specialized skills and knowledge are must, one must begin from a broad base of understanding the entire gamut of communication, its technology and its business, before specializing in one segment.

Tech-driven Story-telling Ahead:

Those creative geeks with penchant for technology more than others: you have a longer path of fun and success. We are now in a world of fantasy visualized into animated images, characters and stories, or into engaging games and play-stations. The stories you cooked up all your life, with some observation of your sample audiences, can be evolved into video games that engage them. Today, virtual reality (creating the make-belief world which is not in front physically) or augmented reality (extending the physical reality to a larger canvas) are storming the creative space. They are breaking all frontiers of imaginative story-telling.

And to get this knowledge right, with a portfolio that can command a price, and acquiring technical skills that will hold you for long in the marketplace of talent, choose an institute which is hands-on, which is intricately industry-connected, and which is strong in technical infrastructure and intellectual capital.

Learning Hands-on, the SOMC Way:

But you cannot get it all right unless trained well and trained by professionals with high academic and industry accomplishments. That is where Adamas University School of Media & Communication (SOMC) comes in with two Bachelors degrees (BA in Media & Communication, BSc in Media Technology), and five focused specialized Masters degree programs (MA in Journalism or Entertainment Studies, MSc in Media Technology, MBA in Communication Management or Events & Entertainment Management). And to get you strong on fundamentals, all the programs bring in Media Literacy, Computer Operations, apart from learning photography, film & television production, radio, et al. All of these with a detailed film and television production studio, sound studio, and in-house radio. A plethora of initiatives (e.g. MediaNext event, SOMC Blogspot, YouTube channel, international film festival, etc) engage you within the School, and IndiCommS, Jaipur Literature Festival, International Film Festival of India at Goa, FICCI Frames, PRSI Engage et al involving the learners outside the campus. With faculty drawn with backgrounds of Symbiosis, Asian College of Journalism, SRFTI, Roopkala Kendra, Amity, MIT, and with international experience in European and Asian nations, the School has a decidedly global perspective.

Come and interact with the School, the learners and the counsellors to know more, to know better. Bon Voyage in your creative journey.