Unravel the mystery of M.Tech in Computer Science

Are you a final-year student? Are you in dilemma about what should be your next step for your career? Is it a job you need after your B.Tech or is it a certification you need to kickstart your career or you need an M.Tech to give a boost to your career? These are quite common questions that dwell in every engineering students mind.

In my old days, I was also had the same state of mind and it got more fuel when I saw that some of my friends started preparing for GRE, TOFEL and some took some MNC based jobs and some joined some started preparing for some government jobs.    

First, let me share my side of the story for going ahead with M.Tech. I saw a few of my seniors work under different IT companies and found there they not only need to be shinning every day but they have to upskill themselves mostly on a regular basis. As most of the curriculum does not cater to the present-day industry needs. Most importantly it is very challenging to upskill and perform in your job on a daily basis.

Though the short-term certifications will earn you various skills unfortunately it will never be enough for you to increase your scale to a different level. Whereas post M.Tech the job perspective and eligibility for your career multiplies exponentially. Not only you are eligible for industry jobs but you can be a part of building an engineering society by producing quality engineers and also can contribute to different research activities and see your creation come live and help society. 

Some students have experienced the importance of having a post-graduation degree, post they had spent around more than 5 years in the industry and had set for the different executive program but most cases these executive programs are not a full-time program and not focused in developing a strong academic background. 

Is GATE is mandatory for perusing M.Tech in Computer Science and Engineering?

GATE is just a competitive examination by which students can be evaluated with a common test thus giving the selectors a common criterion to select candidates. But if you are academically strong then you can peruse M.Tech without GATE.

What awaits for me post M.Tech in Computer Science and Engineering?

The opportunities get increased exponentially post M.Tech. Your option of joining the industry becomes wider with a higher package, along with you can be a part of any academic institute, research institute, government institute, private institute, peruse PhD to name a few.

Which branch should I choose for my M.Tech course of studies?

You can choose any branch of studies for your M.Tech course but as per the regulation of various government bodies and looking at your career it is advisable the course should be relevant to your B.Tech course of studies. 

Where to study M.Tech?

At Adamas University, we design and update our curriculum frequently to meet the changing demand of the present-day industry while making you academically aware of many of your future endeavours.  

BBA in Digital Marketing-Unique Aspects

Digital Marketing is a booming industry in India as well as across the globe. Almost all businesses are going online in their marketing activities to survive in the market for a long term, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers. 

Recent study shows that the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country. 

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace. The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Digital Marketing simply defined as an umbrella including all internet or online marketing activities that helps in the brand promotion or lead generation in such a competitive business environment. More and more customers are advancing towards a digital era, which also influences the business to incorporate digital marketing platform to reach maximum audiences within a short period. Digital Channels simply described as various mediums or paths that help the organization or marketers to promote themselves among various customers (new and existing both) within domestic as well as international market. Digital Channels combines Google search, display, email, social media (Facebook) and websites.

Digital Marketing program presents helps to boost a strategic use of e-commerce and related information technology from three perspectives: business to consumers, business-to-business, and intra-organizational. Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance.

New Avenues of Digital Marketing Program

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.

As an entrepreneur or running a business, competition is an integral part, where comes a digital marketing platform that helps in driving more traffic. It helps in implementing strategies, to measure the approach that helps in reaching more customers. It also drives better ROI than traditional or offline marketing approach while maintaining better product awareness and promotion.

As a marketing professional, for marketing and sales professional, those who are in the traditional marketing segment, this is the high time to be a successful digital marketer. With an increase in demand for hiring digital marketing professional by business units, there is also lacking proper digital marketing trained professionals. Trained professionals in online marketing are in high demand for various sectors and industries.

As a student, 1st job opportunity is the most important factor that mostly drives career path as well as opportunity. Among various options to choose from, opting for digital marketing career not only helps in shaping your salary structure but also a career-defining factor. It also increases future opportunity in various sectors and industries.

Keeping in mind of above emerging opportunities  School of Business and Economics, Department of Management, AdamasUniversity has introduced a Bachelor of Business Administration in Digital Marketing. Various Specialized Courses are like :

  1. Digital Marketing
  2. Social Media Marketing
  3. E-Commerce
  4. Digital Supply Chain Management
  5. Customer Relationship Management in Digital age
  6. Cyber Security and Cyber Law
  7. Digital Business Strategy
  8. Data Mining and Intelligence
  9. Sales and Distribution in Digital Age.

A gateway to clean and green energy

India’s economic revival post the two-and-a-half-month lockdown period could be channelized into searching for cleaner sources of energy that would benefit both nature and its inhabitants. To start with, the central government should look for ways to utilize abundant solar energy available in most parts of the country. In this case, the focal point should be to energise the nearly 39,000 non-electrified healthcare centres as well as numerous primary and secondary schools in the Indian countryside.

As of now, the Indian government hands out heavy subsidies to the fossil fuels sector. Instead of this, in an effort to kick-start the much needed clean energy revolution, the government may transfer the subsidies to the renewable energy sector, thereby enabling it to take small strides that could lead to giant leaps in the coming decades. United Nations climate body chief Patricia Espinosa said on April 22, “With this restart, a window of hope and opportunity opens, an opportunity for nations to green their recovery packages and shape the 21st-century economy in ways that are clean, green, healthy, safe and more resilient”. In fact, India’s own energy research centres, the International Institute for Sustainable Development (IISD) and Council on Energy, Environment and Water (CEEW), echoed similar views. A research fellow at CEEW, Karthik Ganesan, said, “There is a phenomenal opportunity for India in re-thinking if there is a better way of spending these (coal and oil and gas) subsidies to make them investment-worthy”.

Utilization

The present realities exhibit that organization enrichments for limitless power have trebled over the last five years to Rs 9,930 crore in 2019 from Rs 3,224 crore in 2014, as it were, driven by India’s assurance of setting up plants that could help generate an estimated 175 Giga Watt (GW) by 2022, according to the CEED report. In comparison, India spent more than Rs 80,000 crore towards subsidies for the coal, oil and gas industry. It is, therefore, apparent that, at present, India is spending an enormous amount of money towards non-renewable energy sources, which needs to change soon. In fact, the subsidies for the non-renewable sources exceed by seven times when compared to the renewable sources. Unless this is reversed, it will be extremely difficult to promote clean energy in India.

As of now, 56% of India’s electricity needs are generated from coal, 36% from oil and gas while about 3% is obtained from cleaner sources. However, India has made rapid strides in terms of utilizing renewable sources of energy – Renewables now amount to around 20% of India’s total installed power capacity, up from just 13% in 2014.

A good time to promote the use of renewable energy is now, after the resumption of industrial activities, post removal of lockdown, in an effort to meet any shortfall through renewable energy. Decisions and strategies made now will define the future since the benefits from these decisions will be visible only after 1-2 decades from now. Therefore, judicious use of fossil fuels on one hand and aggressive promotion of renewables are a good way forward. 

Volatility of fossil fuels

Industries that are mostly run from power generated by coal and other fossil fuels had a period of nearly 10-15 years that were quite stressful. Case in point is the underperformance of the Indian coal-mining and coal-fired companies. In December 2018, Greenpeace reported an average loss of 10% per year from 2013, costing a total of Rs 25,000 crore in losses.

One among several research set-ups that study the usage and financial benefits of renewable energy source, Matt Gray from Carbon Tracker estimated the economic feasibility of countries that have invested their energy dependence on coal and also in order to recover from the effects of the lockdown imposed by COVID-19. In fact, he specifically cautions India against using coal to spur its industries back after the lockdown and cites a reason for it to support his claim. In India, 2% of the current 222 GW coal fleet is running at a loss; an additional 66 GW is in the pipeline anyway 23% of this will enter the market with a negative cash flow, the Carbon Tracker report said. Matt Gray’s report also adds, “51 per cent of operating coal power costs more to run than building new renewables”.

Setting up the renewable energy network

In order to effectively distribute the benefits of renewable energy, small units of solar power supply units may be supplied to small and medium scale industries as well as small residences in towns and cities. On the other hand, in remote rural areas of the country, electricity generated from solar cells could be used to power small rural schools, hospitals, etc. Although relatively higher initial capital costs tend to deter people from using solar or other renewable energy, funding for these may be allotted from government agencies as well as from Corporate Social Responsibility (CSR) funds in order to popularize such schemes. In fact, massive funding schemes, called KUSUM (meant to promote solar pumps), have been launched in order to promote the use of solar power in far-reaching areas of the country.

Some caveats must also be mentioned which deal with strengthening the existing electricity grid so that the grids are able to absorb the introduction of electricity supply from renewable energy sources. Moreover, it may take at least a few years before tangible benefits from renewable energy are financially visible. In addition, adequate training needs to be provided to workers who would be at the forefront of this massive changeover from conventional energy sources to unconventional sources. Ultimately, these actions could help steer India towards a path of recovery, make the air cleaner and, make sure that the inhabitants may experience clean, breathable air in the recent future.

Worldwide coal use in power generation must fall 80% below the 2010 levels by 2030 in order to limit global temperature rise to 1.5°C, as per an examination conducted by the United Nation’s Intergovernmental Panel on Climate Change (IPCC). The hitherto unexpected benefits obtained from a prolonged near-global lockdown will go to a complete waste unless coal and fossil fuel usage is limited and more and more renewable energy sources are promoted at an aggressive rate. It would only be possible if more countries realise the benefits as well as the urgency of the situation in tackling the disastrous effects of global warming and, therefore, take necessary steps that can mitigate damages done to the environment from unabated use of fossil fuels.

Communication Management-Influence, persuade, manage and control the flow of communication

Commenting on language, Federico Fellini, the acclaimed Italian film director once said “A different language is a different vision of life”. The same goes for communication. An embodiment of human emotions manifested through diverse means and tools – advertisement, public relations (PR), corporate communications and so on. How can you control free-flowing human emotions? Like a bridge that tames a river to attain productive outcome, communication management controls the flow of information both online and offline through systematic planning, implementation and monitoring of all channels of intra and inter-organizational communication to achieve an efficient system of communication dissemination.

MBA in Communication Management program offered by the Department of Communication Management, Adamas University, Kolkata, trains its students on the ways to design corporate communication strategies and devising internal and external communications directives.  Our program is designed and delivered according to the 40:60 Educational Model, where the classroom teaching constitutes 40 per cent while the remaining 60 per cent is field-based training. How does our media education system cater to the dynamic world of communication? Let’s explore more.

As we are aware, Covid 19 has indeed impacted the communication and media ecosystem globally like never before. The revenue of traditional media houses is dwindling. Execution and administrative work will now mostly be done by artificial intelligence (AI). Clients are demanding from agencies creative insights and strategies. This adds to already existing conditions of increased noise, lesser attention span, media cacophony, diversified media, ever-increasing influencer list and the fast-evolving social media. The complexity of media ecosystem has just increased manifold.

The success of public relations or any communication professionals will depend on achieving measurable business impact. The pre-pandemic and post-pandemic expectations from industry and professionals may vary widely. Customer “sensitivity” that is undoubtedly is on an all-time high remains vigilant about the cause and statements from influencers and ambassadors of a brand. Here comes equipping our students with adequate and relevant skills. The MBA in Communication Management program promotes ethical consideration, compassionate outlook, and socially responsible approach among the learners. We mentor 24×7.  Online study materials, videos and exercises are available round the clock. Our well-entrenched network facilitates regular networking of students with distinguished industry professionals. Workshops and training sessions are regularly conducted by experts from the industry.  The learners participate in national and international seminars and conferences. Internships, industry visit and familiarization tours/visits to relevant facilities enhance their skills.

We believe in Experiential Learning – a process of learning through experience, and is more specifically defined as “learning through reflection on doing”.  Experiential learning, participative learning and problem-solving methodologies are used to nurture the leaders of tomorrow.

Our Information and Communication Technologies (ICTs) enable efficient interactions among students, faculty members and other stakeholders. Likewise, through Capacity-building, we “develop and strengthen” the skills, instincts, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world. “As a part of Skill development, we actively (1) identify skill gaps, and (2) develop and hone those skills.

Awareness of trends in technology as a skill refers to being mindful of the technology that is recently becoming popular and is readily accepted in the market or industry.  Ideal technology trend awareness skills mean a person’s ability to either correspond to the industry-wide technology adoption or surpass it, which is our endeavour is to inculcate knowledge of technology in our students.

Our focus is research-oriented. The communications industry is dynamic and ever-evolving. Our focus includes research relating to situations and techniques to address the same.

Industry Orientation sits at the core of our courses at MBA in Communication Management. Many of our mentors and advisory board members are respected figures in the industry. Internships and industry-sponsored projects by students are compulsory. Our trainees are continuously exposed to the best practices, points of view and perspectives.

Entrepreneurship is the spirit of the day, and our program actively encourages the objective of entrepreneurship that inculcates competence to succeed in the market and confidence to create new ventures, and jobs in the economy.

Our constant endeavour is to advance the agenda of Global Standards and Outreach. Our curriculum follows best-in-class global standards. We have a mix of faculty members from academia and the industry with extensive international exposure. International tie-ups and regular connections through specially designed events are our speciality.

Whether its Consumer Behaviour, Brand Management, Communication Management & Experiential Marketing or Entertainment Media Revenues or any subjects that you choose from the bouquet of the subjects that we offer – our program comes with courses like Human Resource Management, Economics, Finance, Information Technology and Soft skills to transform you into a complete professional.

Our placements and internships include compulsory industry internship. Reputed news organizations from across the country and abroad hire the passed-out trainees. The salaries offered to passed-out trainees are at par with the best in the industry.

What are you waiting for? Join MBA in Communication Management and experience the world of difference.

#AU4CHANGE: A SUCCESSFUL EXPERIMENT WITH PARTICIPATORY AND COLLECTIVE LEARNING

Covid-19 is no longer just a virus-induced infectious disease. It is much more than that. In fact, it wouldn’t be an overstatement if we were to dub it as an unprecedented phenomenon. While acknowledging its disastrous consequences, we should have no qualms in accepting that it has been the biggest catalyst of instantaneous changes that we have encountered in our daily lives. As the second wave of the disease continues to ravage India, our lifestyles have turned upside down.

The sweeping changes due to Covid-19 have gripped all areas of human life. The field of academics has been one of the biggest areas of change. The nature of the virus is such that it requires people to stay indoors and interact with each other virtually. Thus, technology-mediated virtual learning has become the alternative for physical learning. Classroom-centric learning has given way to app-based remote learning.

Although, online interactions constitute the only way to continue learning at this juncture, the absence of personal touches and the monotony of continuously sitting in front of the computers have created a peculiar negative inertia among learners. Across the world, the euphoria that was associated with online learning towards the beginning of the pandemic is hardly there. Teachers, therefore, are having a tough time maintaining the interest level of the learners.

Like every other academic across the globe, yours truly, being a humble media teacher at the School of Media and Communication (SOMC) under the Kolkata-based Adamas University (AU), was finding it an uphill task to retain learners’ attention during online classes. It was contingent on me to try an alternative mechanism. This is where I thought I would pass the buck to the learners themselves so that the intensity and quantum of their involvement could be significantly enhanced.

On an experimental basis, I applied this decided reversal of roles for a course entitled ‘Contemporary Media Issues’, which is taught to the fourth-semester students of Bachelor of Arts [B.A. (Honours)] in Journalism and Mass Communication (J.M.C.). According to the deal that I had with the students, the entire class of 45 students was divided into three groups. Each group was given the responsibility to take care of two modules out of a total of six that were included in the course curriculum. Each group has a name, a captain and a vice-captain. Therefore, on a given instructional day, the captain of the assigned group would pick up a topic from the two decided modules and initiate the discussion. It is worthwhile to mention that the captain of a group is responsible for informing the topic in advance to me so that I can also prepare accordingly. During the class, each member of the assigned group would speak for a certain amount of time so that the entire topic is covered in a nutshell. I would also add my inputs to the discussion and invite members from other groups to contribute their ideas.

Initially, the quality of discussions wasn’t up to the mark and many learners couldn’t express their ideas owing to an inability to speak English. However, with sustained motivations, learners slowly started coming out of their shells. With some confidence, now I can say that the classes are a lot more interactive than what was the case earlier.

Additionally, each group is responsible for finding out all the resources pertaining to their assigned modules and distributing the same amongst all the learners. Not only does it enhance the researching skills of the learners, it also significantly adds to their repertoire of knowledge.

This technique had a significant bearing on enhancing the collective attendance of the learners. Additionally, all of them felt responsible for the course thereby inspiring collective learning. Learning essentially needs to be a democratic process and this procedure significantly added to the democratic fervour.

Participatory and group learning is the order of the day. As a teacher, it was my honest attempt to introduce the same at my school.

While depression among learners is at an all-time high subject to an uncertain future and reduced career opportunities, it is equally true that teachers have an inescapable responsibility to uplift their spirit. I am sure that a little bit of innovation can go a long way in reviving the confidence of learners on the teaching-learning process. The rest, they say, is history.

Why Computer Science?

“The Computer was born to solve the problem that did not exist before” – Bill Gates.

As a machine reduces the work effort, so does a computer for a typical complex computation. Computer science forces you to deal with a problem in a slightly different way which is a skill that can be applied to life itself. In the era of data, a computer is the most indispensable thing we can think of. Computer science gives you an opportunity in working and understanding hands-on the aspect of data.

Computer Science is the study of principles and the use of computers. The classical areas for a computer science course include discrete mathematics, data structure, theory of computation, compiler design, analysis and designing of Algorithm. The advanced study includes artificial intelligence (AI), computer networks and security, database management systems, computer vision and graphics, numerical analysis, software engineering, bioinformatics.

Apart from this, a computer engineer is supposed to be known as a fluent coder. Coding is the ‘Bread and Butter’ for all computer engineers. Programming or coding is an intriguing sector as it gives us the superpower to regulate computer programs on the go. The main goal for a computer engineer is to make a problem understandable to a machine so that it could solve the problem obligingly. The fluency and smoothness of an application are solely based on the way you design the code. C, the mother of all programming languages, is a general-purpose programming language that is extremely popular, simple, and flexible to use. It helps a programmer to build the base of designing a program.  It is a structured programming language that is machine-independent and extensively used to write various applications, Operating Systems like Windows, and many other complex programs like Oracle database, Git, Python interpreter, and more. Java, a high-level programming language, is also the most popular language for its design structure using object-oriented concepts (OOP). When it comes to the web, Java is unparallel. Most of the web-based applications are based on java. Apart from this, there are several programming languages like c++, python, Matlab, R to name a few.

There are innumerable and varied specialization and career options for a computer engineer. After completing his/her B.Tech degree a student may get absorbed in the software industry or may opt for higher studies. There are multiple sub-division and specializations in Computer Engineering which require applications in various sectors. Student can also pursue B.Tech degree in various applied fields:

  • AI/ML: Artificial Intelligence (AI) are emerging fields that will shape and dominate the future of this universe. Data is one of the most important assets of a company or government agency. It helps us to predict the future based on past experiences. AI has the potential to vastly change the way that humans interact, not only with the digital world but also with each other, through their work and other socioeconomic institutions – for better or for worse. A vast volume of data can be analysed by using a smart alternative, Machine Learning. It can produce an accurate result by designing a fast and efficient model for real-time data.
  • Blockchain: The duration of the course for B.Tech with specialization in blockchain is four years. Blockchain is currently booming and one of the most popular technologies that have invaded to almost every industry in the world. The world is changing its shape towards cryptocurrency. In near future, Bitcoin will be one of the popular transaction media. The main technology behind this is the blockchain. The technology will help the student to learn different algorithms and to curate the bitcoin on their own.
  • Cyber Security: Cybersecurity provides an expertise insight analysis on global security threats. In the world of web, to provide a secure web service is one of the main goals. The course on Cyber Security will help to learn different algorithms along with the expertization on ethical hacking, penetration testing, digital forensics. There are immense career avenues open for specialization in cybersecurity. This includes Security software developer, security analyst, security architect etc.
  • M.Tech Degree in Computer Science: Apart from doing graduation and going for an early job, a student may go for a master’s degree in computer science and engineering along with the specialized degree discussed above.

With the knowledge and concept in the domain, a computer science engineer can be eligible for an immense variety of job opportunities. Some of them are jotted below:

  1. Computer Science engineers are the primary resource of the software industry. With a sound concept in the subject, a student can crack any of the big houses easily.
  2. Government sectors such as I.S.R.O, B.H.E.L, etc are recruiting computer science engineers having a good GATE score.
  3. Interdisciplinary research is a new trend for Computer Science students. Inter-disciplinary subjects such as IoT, Bioinformatics provides a huge contribution in research for computer science students.
  4. Apart from interdisciplinary research, mainstream research in computer science also provides a huge scope for the student both nationally and internationally.

 As a computer science engineer, there are plenty of opportunities in Government sectors as well as private sectors. A focused, sincere and conceptual student has all the possibilities to touch the sky.

MINDS AND CRIMES: STUDYING THE LAW AND MIND BEHIND A CRIME

Crime in today’s era is one of the most growing factors in the world. In such an hour of need, we need more people who have an understanding of the criminal law. In our everyday life, we hear about murder, rape, people getting attacked, robbed, and many other criminal offences against people. The suffering of the victims is increasing day by day. Criminal Law is the one that protects people against such offences. Understanding the law does not only mean finding a way to punish the person committing the crime but also protecting the person who has been falsely accused.

Criminal Law consists of rules, regulations, and statutes which define the action of a person which violates public rights and also disrupts public safety and welfare. In India, one of the oldest branches of law in Criminal Law. It protects people against crime as well as punishes the one who commits such crime. One of the main focus of Criminal Law is to determine the guilt of the person as well as the consequences of such conduct and what punishment such person deserves who committed such crime.

Criminal Law Honors also includes various other fields of study such as Criminology which teaches us how the mind of criminals works and how to proceed further with it. Also, about different kinds of crime and offences in the society like White Collar Crime, Manual Scavenging, Food Adulteration, etc. With these different views and knowledge, it becomes quite interesting to stud and implement in reality. It covers all the areas and perspectives of crime as there is in society.

A Candidate may study Ba.LLB, BBA.LLB or BSc.LLB after passing his 10+2. In this 5 Year of the Course, all the law subjects mentioned in the law curriculum are the same in the above-mentioned courses. Any Candidate can choose Criminal Law Honors as their specialization in this 5-year course along with other specialization available in the course. Though, eligibility criteria for the course of Criminal Law may vary from one college to other. A candidate may apply to a different college and university after clearing their Higher Secondary.

Even with the introduction of various kinds of specialization in the field of law, Criminal Law stands as one of the most preferable courses. Candidates can pursue Undergraduate (UG) and Postgraduate (PG) in the field of Criminal Law. To pursue Criminal Law, the inspiring candidate needs to pursue integrated law programs in UG and directly pursue Criminal Law specialization in PG level law. There are different kinds of courses offered in the PG level Criminal Law are LLM in Criminal Law, LLM in Criminal and Security Law, LLM in Criminal Law and Criminal Justice and Administrative Law, LLM in Criminal and Business Law, LLM in Criminal Law and Criminal Justice, etc. Candidates can also pursue diplomas and certificate courses in the field of Criminal Law.

The course includes not only the subjects relating to Criminal Law but also many extra co-curricular activities like Moot Courts, Court Room Exercise, Debates, Judgment Writing, etc. These extra co-curricular activities provide the candidates a diverse mindset and prepare them for their future endeavours. These practices teach the candidates about Court Room and its etiquette and prepare its students for their future practices, make them better at argumentation and how to present themselves in the courtroom. These practices also focus on the overall personality development of the candidates.

The Students also get the opportunities to do internships which give them exposure throughout their course. The students are required to at least do One Internship every year. Students can do an internship under Advocates, in NGOs, Law Firms, Judges Etc. Internship helps the students understand the work before fully-fledged. The goal of the internship is to give the students to experience practical working and see firsthand the application of the law. This also helps the students to decide what sector they wish to work in after graduating.

After the completion of the course at the UG level, the candidate can go ahead with their study in Criminal Law at PG level or opt for a job. There are many job opportunities available for Criminal Law students. Some of those are Criminal Litigator, Legal Advisor, and Judicial Officer and also can appear for various government jobs entrance exams. The opportunities are many; a person can also join Law Firms or private companies for work.

Hence, increasing criminal cases in India requires more people with knowledge of criminal law. Criminal Law Honors has a very wide perspective in the field of law. As mentioned earlier, it is not only about punishing the wrongdoer, but also protecting the ones who are innocent. Benjamin Franklin said that “it is better 100 guilty Persons should escape than that one innocent Person should suffer”. This can be achieved by the people having proper knowledge of the law. So, our society requires people not only with the knowledge of Criminal Law but with all the extra expertise they carry.

CYBER SECURITY AND FORENSICS

If a student is looking for a job that is truly recession-proof even during the current economic upheaval, he/she need not look any further. There is indeed a specialization that is now ranked 4th largest among all technology domains and boasts of zero unemployment. This specialization is none other than Cyber Security.

As technology progresses, an ever-higher percentage of humanity is relying on computers and computer-aided devices to carry out their daily activities. Right from simple web browsing to e-commerce transactions, banking / financial activities, social networking and other specialized tasks, we use our computers for a large part of the day. This trend is steadily going up and computer usage is ever increasing. In India, 23% of urban households and 4% of rural households owned a computer in 2019. Over 350 Million Indians (26% of the population) own a smartphone.

However, the crooks are getting smarter as well and are getting armed with an ever-increasing arsenal of complex and consistent tools (like viruses, Trojans or other forms of malware) to wrest control of online activities and data in an unfair manner. As per CybersercurityVentures.com data, the total value of cyber crimes is expected to touch a mind-boggling USD 6 Trillion in 2021. This is where Cyber Security comes in – experts in this technology work as online policemen to prevent, detect or repair cyber attacks or its effects.

 

An interesting case in hand is that of Antivirus developers like McAfee, Norton or Quick Heal. Malicious software gets released into the system in a regular, almost continuous, basis. These companies have to be on their toes – bringing out a solution almost immediately and push it to all users to prevent any damage. The turnaround time is very short – often in minutes – for these engineers. Thus, a complete command on the technology is expected.

Students who would like to make a career in Cyber Security can also branch out to the related field of Ethical Hacking. Professional ethical hackers use their skills to benevolently identify and penetrate security loopholes in computer systems to pre-empt malicious attacks. These professional are hired with very high pay packages by all application development companies to make their product secure and tamper-proof.

Cyber Security professionals have other specializations to consider as well. One popular option is computer forensics. Specialists in this area collect and analyze data from computing devices and store them in an acceptable format so that they can be presented as evidence in case the security of the machine is breached. Then, there are specialists associated with particular domains like internet security, network security, data security and information security who deal with the safety of systems and users in specific areas. All in all, the primary job of a Cyber Security engineer is to identify risks, prevent attacks and ensure the safety of online users.

 

But then, if someone wants to become a Cyber Security engineer by professions, what are the study options available? Based on a study of the various options available for students in India, there seem to be two broad choices:

  1. Study a basic engineering course in any discipline (preferably related to computer science) followed by a specialized training in Cyber Security.
  2. Study a specialized course of Cyber Security at UG level.

Upon careful comparison, it turns out that the first option is costlier and takes a longer duration than the second one. Cyber Security typically does not have a significant presence in the undergraduate syllabi of Indian universities and may be offered as a 1-semester course. Post-graduation, the student needs to enrol in a specialized course mostly offered by private players, which is time-consuming and costly. Keeping these difficulties in mind, AICTE has allowed Indian universities to offer undergraduate courses specializing in Cyber Security wherein the student gains the entire knowledge within the UG course duration itself without having to spend any extra time or money to meet the expanding market demand.

As of now, almost all of the undergraduate courses in Cyber Security are offered as an Engineering stream. For example, Adamas University in Kolkata offers a B.Tech course in Computer Science, specializing in Cyber Security, which allows a student to gain the complete expertise within a period of 4 years. The student can directly approach relevant companies for suitable placement after completion of this course.

So, what does a student learn in a typical Cyber Security course? In addition to the normal course structure in B.Tech in Computer Science & Engineering, these programs have specialized semester-long courses on:

  • Data Security (Theory & Lab)
  • Network Security & Governance (Theory & Lab)
  • Ethical Hacking (Theory & Lab)
  • Digital Forensics (Theory & Lab)
  • Internet Security

And more courses depending on the curriculum structure defined by the University. The students learn the technology of blocking threats, creating and implementing a firewall, mitigating risks and ensuring the well-being of the computer user. With the popularity of mobile smartphones and their extensive usage for communication and transactions, security of these devices are also an important requirement and are a part of any course on Cyber Security.

Thus, if one wants an interesting, dynamic and recession-proof career with a high pay package and has a willingness to fight against malicious intentions, then cybersecurity may be just appropriate.

Scope of Life Sciences and Biotechnology: Understanding Various Specializations and Career Opportunities

Biotechnology, Microbiology and Biochemistry is an interdisciplinary field of applied Biology that encompasses all realms of life sciences, as well as related fields of technology, offers topics based on Genetics, Molecular Biology, Immunology, Biophysics, Plant & Animal Biotechnology, Microbial Biotechnology, Fermentation Technology, Bioinformatics, Genetic Engineering, Medical Biotechnology, and many others. The course also provides ample scope of skill development through appropriate laboratory training in different areas of Biotechnology. SoLB’s mission and vision is to prepare the students to undertake multi-disciplinary research and entrepreneurship in biotechnology and related areas in engineering, medicine and life sciences to provide solutions for human and animal health, agriculture and environment. In addition, our aim is to develop consultancy and community services to establish a thoroughly industrialized nation committed to the virtues of quality and relevance to contribute to the dynamic socio-economic development of the nation.

Key features of SoLB

  • Course structure based on UGC approved Choice Based Credit System (CBCS).
  • A dynamic curriculum that was designed and constantly updated while consulting stalwarts from industry and research institutes.
  • Highly experienced faculty members with PhD from national and International institutes offers teaching in diverse areas of applied biosciences.
  • Technology-based pedagogy including blended learning, flipped classrooms, think-pair-share, peer learning and video lectures.
  • Holistic learning through the development of human values and professional ethics, design thinking, venture ideation and entrepreneurship skills.
  • Seamless interdisciplinary learning and projects across the field.
  • A highly interactive and informative teaching atmosphere where students learn while discussing the relevant topics
  • Adamas Biotechnology Club offers a perfect platform to learn about entrepreneurship, career development and ideation.
  • Student Mentoring System to provide a personalized care for each student.

Why SoLB is your destination for career development in biological sciences

SoLB with its infrastructure of several state of the art labs offers a very interactive and innovative way of teaching. Practical understanding of theories always pave the way for a firm base of our students. Currently we have Molecular Biology lab, Recombinant Technology lab, Bioprocess lab and Plant Biotechnology lab. Additionally this year we have developed three more research labs to perform cutting-edge science in our campus. The new labs are Microbial Genetics lab, Cancer Biology lab and Stem Cell Biology labs addressing the current needs of scientific research. These labs are going to provide a golden opportunity for our graduate and postgraduate students to learn important techniques and building a challenging career. Several professors of SoLB with their strong background in scientific research provide their guidance to our students in shaping their mind to conduct a fruitful research.  

Skill development for industry-ready students

The course structure for several disciplines in SoLB has designed to cater the needs of skilled workers in the bioscience industry. To serve this purpose we have several eminent professors from industry and academia as a member in our Board of studies. Some notable members are Dr. Salavadi Easwaran – Dean, Biocon Academy, Prof. Ramakrishna Sen – HoD, Dept. of Biotechnology, IIT Kharagpur. We also have several courses on innovation, ideation, design & thinking to shape our new minds for innovative creations. These courses will help our students to develop ideas and design their steps to achieve them as a successful commercial product. Further, Adamas University Biotechnology club is offering a platform for our students to materialize their new ideas in the form of products required for betterment of society. The industry internships for students are arranged by our University’s Career Development Cell (CDC) and faculty members. The industry internships are mandatory for course completion.

Achievements of SoLB

The session of 2020-21 proves to be a very successful year for SoLB. Several students of B. Tech Biotechnology qualified GATE exams required to pursue M. Tech degrees in prestigious institutions of India. Among them Anwesha Bose scored GATE All India Rank- 48 becomes a momentary achievement for our school. There are few students from B.Sc. Biotechnology qualify JAM exams conducted by IITs and required to pursue M.Sc. in prestigious institutions of India. The year also marked with very good number of placement of our B. Tech and M.Sc. level students in several reputed companies with attractive salaries. Two professors from Department of Biotechnology and Department of Microbiology receives prestigious research grants from Department of Science and Technology (DST), Govt. of India.

 

Courses offered by SoLB

SoLB is among one of several schools of Adamas University creating vibrant innovative minds for tomorrow’s need of India. There are mainly three departments in SoLB offering twelve knowledge and research-based programmes:

Department of Biotechnology

  • B.Tech Biotechnology (Four-years duration)
  • B.Tech Food technology (Four-years duration)
  • B.Sc. Biotechnology (Three-years duration)
  • M.Tech Biotechnology (Two-years duration)
  • M.Sc. Biotechnology (Two-years duration)
  • PhD Biotechnology (Five-years duration)

Department of Microbiology

  • B.Sc. Microbiology (Three-years duration)
  • B.Sc. Genetics (Three-years duration)
  • M.Sc. Microbiology (Two-years duration)
  • PhD Microbiology (Five-years duration)

Department of Biochemistry

  • B.Sc. Biochemistry (Three-years duration)
  • M.Sc. Biochemistry (Two-years duration)
  • PhD Biochemistry (Five-years duration)

 

Eligibility criterion

B.Tech Biotechnology and B. Tech Food Technology

  • Minimum 60% marks overall in 10 + 2 level with Physics, Chemistry, Biology/Mathematics
  • Qualify Adamas University Admission Test (AUAT) conducted annually.

B.Sc. Biotechnology/ Microbiology/ Biochemistry

  • Minimum 50% marks overall in 10 + 2 level with Physics, Chemistry, Biology/Mathematics
  • Qualify Adamas University Admission Test (AUAT) conducted annually.

M.Tech Biotechnology

  • Minimum 50% marks overall in B.Tech/ M.Sc. (Biotechnology/ Biochemical Engineering/Chemical Engineering) level.
  • Qualify Adamas University Admission Test (AUAT) conducted annually.

M.Sc. Biotechnology/ Microbiology/ Biochemistry

  • Minimum 50% marks overall in B.Sc. (Botany/ Zoology/ Physiology/ Biotechnology/ Microbiology/ Biochemistry/ Agriculture/ or in allied subject) level.

Qualify Adamas University Admission Test (AUAT) conducted annually.

Choosing career during challenging time!

What do we learn from a challenging situation like this? Well, one of the take-home messages for all of us that by taking appropriate measure one can fight an adverse situation and turn it into a favourable one. Likewise, you need to take charge of the career of the ward and turn it into a successful one. The definition of “success” being debatable, you all must try to do something which leaves footprints on the path of development of society through technological breakthroughs.

 What is the best in you?

 The most common question one face during his school days is probably “what do you want to become in your life?”. It is asked with the intention to support your career. The most common applauded answer is probably as per traditional mindset such as doctor or engineer. But is it the only question that one should ask? Let’s take a lesson from the life of accomplished people. If we look at the life of Netaji Subhas Chandra Bose, Mahatma Gandhi, Gurudev Rabindranath Tagore, Acharya J. C. Bose, Prof. C. V. Raman, Prof. Homi Bhabha, our president Dr A. P. J. Abdul Kalam, then we find they are all known for their work and contribution towards society. They are not merely recognized by the career they choose. It’s their intention and actions rather than career options. Whichever field you choose, making an impact is most important.

So, you can say to your child, “what do you want to do in your life” is a more basic and pertinent question rather than “what do you want to become in your life”. If you concentrate on that question and explore what you want to do in our life then it would tell you what stream you should choose, what career you should choose and many more.

It is not an easy question and takes time to find an answer. The most common guiding line by the seniors is “pursue your dreams”. But dreaming without full information about the future possibilities is not an option you should go for!! In today’s world, where the job market and job roles are changing so fast, you should choose a stream that offers flexibility. Flexibility in terms of further study areas and flexibility in the career options. Science is the only stream that has the potential and diversity to offer this much flexibility.

Why Basic Science still today?

I hope, there is no doubt whatsoever in anyone’s mind about the importance and usefulness of basic science, even today! In fact, all the aspects of the development of humankind is marked by the progress of science. Because today’s science will create tomorrow’s technology. So, the question is not really about the utility of science but the prospect of a career in science. Somehow one misconception is there in the mind of common people that there is a limited job available to students of science disciplines. But in reality, this is just the opposite. If you take the example of any advanced country then the economic model they are following is that of the knowledge economy.

This knowledge economy is propelled by the rapid advancement of scientific innovation. Rapid innovation in science is only possible if you have a skilled workforce capable of carrying out cutting edge scientific research. In India, slowly and steadily we are also moving towards a knowledge-based economy. That is why one can see every company has its own dedicated R&D wing which seeks to employ thousands of employees trained in science. India’s transition to a knowledge-based economy is also reflected through various government initiatives like Atal Innovation Mission, Startup India etc. But that is about the high-end job. Traditional jobs like jobs in the government sector, teaching job in schools, Colleges and Universities and private sectors mostly employ people from science background. So we can say if you are talking about a job in science then it is limited only by your imagination. The possibility is limitless.

School of Basic and Applied Science (SOBAS) at Adamas University is committed to delivering quality education in science and applied areas of Science and at the same time to create world-class scientific knowledge.

To meet our objectives, we have created an ecosystem that focuses on three main areas:

(i) Teaching-Learning pedagogy (ii)  Intellectual capital (iii) Infrastructure.

Let us briefly tell you about the features of these three areas:

(i) Process of delivering education:

  • Outcome-Based Education followed in major National and International Universities.
  • Choice Based Credit System for all programs.
  • Freedom to Choose an area of Specialization based on individual choice in Postgraduate program.
  • Regular monitoring of Syllabi by renowned external experts from Academia and Industry.
  • Learner-centric pedagogies.
  • Healthy Student-faculty ratio.
  • Equal attention to Theory as well Practical classes.
  • Uninterrupted class in every situation including pandemic (Online class, Smart Lab)
  • D2P: Every student (UG & PG) is encouraged to publish their dissertation in reputed peer-reviewed journals.
  • Academic & Industry Internship program in reputed organizations.
  • Number of Value Added Courses
  • Co-curricular Activities like National & International Conferences in Technical collaboration with reputed International Publishing Houses like IOPScience, Elsivier, Springer, AIP Publishing etc. , Seminars, Webinars, Field visits etc.
  • Various Extra-curricular Activities through different club activities like Writer’s club, Environmental Club, Film Club, Dance Club etc.
  • Adamas Comprehensive Excellence (ACE) scorecard to track the holistic growth & development of each student – regular monitoring by individual mentor
  • Special classes for competitive academic examinations (JAM, NET, GATE)
  • Special guidance for higher studies in abroad through Study Abroad Program
  • Special guidance for entrepreneurial & innovation activities through SOBAS Innovation & Incubation cell
  • Improvements of soft skills through various programs organized by Career Development Cell (CDC).
  • Regular career guidance and campus interviews organized by Career Development Cell
  • Single window grievance cell for students through SOBAS care.

(ii) Intellectual capital

  • Experienced Faculty Members with specializations in a wide range of Science & Applied science subjects.
  • Publication with major International journals
  • Experience in conducting high-quality research in India & abroad.
  • Experience in conducting sponsored research from Government agencies & Industry.
  • Regular update of knowledge through various Faculty Development programs, online courses.
  • Knowledge exchange and research collaboration through physical/online seminars, academic visits

(iii) Infrastructure

  • Smart Classroom with projector facilities
  • State of the Art Laboratories
  • High-End Computation Facility with many software like Mathematica, Matlab, R, Python, QGIS, SAGA, GIS, tnt MIPS etc.
  • The flexibility of conducting activities through online/offline mode.
  • Digital infrastructure like Canvas, Smart Lab, TCSion, Microsoft Teams, digital tablets etc.

Currently, we are running our programs through six domains – Chemistry, Environmental Science, Forensic sciences, Geography, Mathematics & Physics. Various Undergraduate, Postgraduate and Doctoral courses offered by these departments can be accessed through our website – https://science.adamasuniversity.ac.in/. Also, any queries regarding our school can be addressed to sobascare@adamasuniversity.ac.in.

Finally, to all our prospective students we would like to say, we harvest knowledge in its pure form, come join us in our quest and try to make a difference in tomorrow’s world!

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