Communication Management-Influence, persuade, manage and control the flow of communication

Commenting on language, Federico Fellini, the acclaimed Italian film director once said “A different language is a different vision of life”. The same goes for communication. An embodiment of human emotions manifested through diverse means and tools – advertisement, public relations (PR), corporate communications and so on. How can you control free-flowing human emotions? Like a bridge that tames a river to attain productive outcome, communication management controls the flow of information both online and offline through systematic planning, implementation and monitoring of all channels of intra and inter-organizational communication to achieve an efficient system of communication dissemination.

MBA in Communication Management program offered by the Department of Communication Management, Adamas University, Kolkata, trains its students on the ways to design corporate communication strategies and devising internal and external communications directives.  Our program is designed and delivered according to the 40:60 Educational Model, where the classroom teaching constitutes 40 per cent while the remaining 60 per cent is field-based training. How does our media education system cater to the dynamic world of communication? Let’s explore more.

As we are aware, Covid 19 has indeed impacted the communication and media ecosystem globally like never before. The revenue of traditional media houses is dwindling. Execution and administrative work will now mostly be done by artificial intelligence (AI). Clients are demanding from agencies creative insights and strategies. This adds to already existing conditions of increased noise, lesser attention span, media cacophony, diversified media, ever-increasing influencer list and the fast-evolving social media. The complexity of media ecosystem has just increased manifold.

The success of public relations or any communication professionals will depend on achieving measurable business impact. The pre-pandemic and post-pandemic expectations from industry and professionals may vary widely. Customer “sensitivity” that is undoubtedly is on an all-time high remains vigilant about the cause and statements from influencers and ambassadors of a brand. Here comes equipping our students with adequate and relevant skills. The MBA in Communication Management program promotes ethical consideration, compassionate outlook, and socially responsible approach among the learners. We mentor 24×7.  Online study materials, videos and exercises are available round the clock. Our well-entrenched network facilitates regular networking of students with distinguished industry professionals. Workshops and training sessions are regularly conducted by experts from the industry.  The learners participate in national and international seminars and conferences. Internships, industry visit and familiarization tours/visits to relevant facilities enhance their skills.

We believe in Experiential Learning – a process of learning through experience, and is more specifically defined as “learning through reflection on doing”.  Experiential learning, participative learning and problem-solving methodologies are used to nurture the leaders of tomorrow.

Our Information and Communication Technologies (ICTs) enable efficient interactions among students, faculty members and other stakeholders. Likewise, through Capacity-building, we “develop and strengthen” the skills, instincts, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world. “As a part of Skill development, we actively (1) identify skill gaps, and (2) develop and hone those skills.

Awareness of trends in technology as a skill refers to being mindful of the technology that is recently becoming popular and is readily accepted in the market or industry.  Ideal technology trend awareness skills mean a person’s ability to either correspond to the industry-wide technology adoption or surpass it, which is our endeavour is to inculcate knowledge of technology in our students.

Our focus is research-oriented. The communications industry is dynamic and ever-evolving. Our focus includes research relating to situations and techniques to address the same.

Industry Orientation sits at the core of our courses at MBA in Communication Management. Many of our mentors and advisory board members are respected figures in the industry. Internships and industry-sponsored projects by students are compulsory. Our trainees are continuously exposed to the best practices, points of view and perspectives.

Entrepreneurship is the spirit of the day, and our program actively encourages the objective of entrepreneurship that inculcates competence to succeed in the market and confidence to create new ventures, and jobs in the economy.

Our constant endeavour is to advance the agenda of Global Standards and Outreach. Our curriculum follows best-in-class global standards. We have a mix of faculty members from academia and the industry with extensive international exposure. International tie-ups and regular connections through specially designed events are our speciality.

Whether its Consumer Behaviour, Brand Management, Communication Management & Experiential Marketing or Entertainment Media Revenues or any subjects that you choose from the bouquet of the subjects that we offer – our program comes with courses like Human Resource Management, Economics, Finance, Information Technology and Soft skills to transform you into a complete professional.

Our placements and internships include compulsory industry internship. Reputed news organizations from across the country and abroad hire the passed-out trainees. The salaries offered to passed-out trainees are at par with the best in the industry.

What are you waiting for? Join MBA in Communication Management and experience the world of difference.

School of Pharmaceutical Technology: The Centre for Pharmaceutical Excellence

Adamas University, the largest award winning University in Eastern India, is the perfect destination for aspiring students who wish to pursue excellence in their chosen field in a secured, nature friendly, vast campus which can truly be their second home. The School of Pharmaceutical Technology (SOPT) was established amidst a lush green campus at the Adamas Knowledge City on Barasat-Barrackpore road, about 13 km away from Netaji Subhas Chandra Bose Airport, Kolkata. SOPT was set up with a vision to create and disseminate knowledge for producing quality health care professionals with a global standard.

Vision and Mission:

  • Inspiring and educating the future pharmacists and scientists with contemporary knowledge and skills to build up a strong platform for a healthcare system, matching the global standards.
  • Creating a potential student pool by provision of dynamic educational experience embedded with contemporary knowledge and technical skills thus empowering them to become future leaders.
  • Development of tie-ups with the experts in the field, pharmaceutical technologists in the industry and regulatory bodies to meet the existing regional and global needs.
  • Organization of conferences, workshops, seminars and special invited lectures with the participation of experts from academic institutions, research institutions, industries and regulatory authorities.
  • Shaping the undergraduate, postgraduate and research scholars to emerge as the next generation scientists, advanced practitioners and educators.
  • Investigation of innovative research in pharmaceutical sciences while embracing the value of interdisciplinary networks.
  • Escalation of the performance level of students and teaching methodologies at par with the global standards.
  • Promotion of professional skill development for students to enhance their employability potential.
  • Bridging the gap between University’s educational curricula and the knowledge and skill requirements of pharmaceutical industries which is concurrent to the goal of the University.

Salient Aspects:

  • Outstanding and experienced faculty members from diverse areas of pharmaceutical field with industry as well as academic background.
  • State-of-the-art laboratory infrastructure equipped with all the necessary instruments to acquire hands-on training experience.
  • Mentorship program with an aim to monitor and improve the attendance and performance of students in the class, discussing the areas of strengths and weaknesses, consultation to address the weak areas.
  • Mentor-student meets, Dean-mentor meets, Dean-student meets, Parent-mentor meets.
  • Inclusion of wide variety of extra-curricular and cultural activities favouring holistic development of the child backed up psychological counselling/ one to one mentoring as and when needed to monitor the stress window of the student.
  • Speculating industry and institute interaction.
  • Strong research oriented team with large number of papers published in journals and conferences of repute.
  • Focusing on academic growth of students and faculties by conducting conferences, workshops, seminars in collaboration with industry.
  • Incorporation of a strong teaching-learning process with an objective to improve the pharmaceutical skills of students.
  • Constitution of various committees including faculties and students to streamline the administration of the entire university which in consultation with the Dean, plan and execute various programs for the smooth functioning and general development of the institution.
  • Nomination of student members by the respective mentors based on academic and overall record.
  • Organization of frequent industrial visits and internships at some of the best pharmaceutical companies in India to emphasize on the application of knowledge from a practical perspective.
  • 6 of our students have qualified Graduate Pharmacy Aptitude Test (GPAT) which is a national level entrance examination for entry into M. Pharm programmes. Additionally, two students have qualified NIPER Joint Entrance Examination conducted by National Institute of Pharmaceutical Education and Research (NIPER) which is one of the most renowned and prestigious pharmacy institutions in the country.
  • About 60 of our alumni have opted for higher education programs such as Bachelor of Pharmacy and Master of Pharmacy.

Training and Placement Cell:

  • Arranges industrial training/ internships/tours for students. Students have completed internship from various reputed organizations like Alkem Laboratories, Zuventus Healthcare Ltd., Lupin Ltd., Mankind Pharma, Pure and Cure Healthcare Pvt. Ltd., Ipca Laboratories.
  • Invites various pharmaceutical companies for campus recruitments. Students have been selected by top pharmaceutical recruiters like Cipla Limited, Wipro Limited, Apollo Hospitals, Medopharm Pvt. Ltd., APCER Life Sciences, Alembic Pharmaceuticals Ltd.
  • Organizes programs like mock interviews, group discussions, case studies, etc. to make the students prepared for the industry.

Why Pharmacy?

Pharmacy is the science and technique of preparing and dispensing drugs. It is a health profession that links health sciences with chemical sciences and aims to ensure the safe and effective use of pharmaceutical agents. The role of pharmacist, nowadays, is not only restricted to mere traditional roles, such as compounding and dispensing medications but is much more than that. The advances made in pharmaceutical technology in past few decades has expanded the horizon to include more modern services related to health care such as clinical services, reviewing medications for safety and efficacy, providing drug information, employing modern techniques for manufacture of formulations, designing delivery systems, meeting quality assurance demands and its control. Today, the qualified pharmaceutical technologist skilled with modern techniques and knowledge is required to be engaged in the manufacture, distribution, marketing, quality control and assurance, regulatory authorities and in post marketing operations like pharmacovigilance, clinical trials, etc. A career in the pharmaceutical sciences is full of opportunities. There is a high demand for skilled, competent and motivated workforce and manpower which will continue to be at the pinnacle of importance, both in safe and effective delivery of healthcare as well as in fueling the growth of the pharmaceutical industry in India.

What is the Scope?

The need of skilled manpower in the pharmaceutical industry ranges widely from research and development, quality assurance, intellectual property, manufacturing, sales and marketing. Today, the pharmaceutical industry is, in fact, struggling to retain talent in all these areas, even with lucrative compensation packages, talent development programs alongwith offering a bright career path. This is mainly because the demand for talent outweighs its supply. With several health issues on the rise, the requirement for pharmaceuticals is a never ending process which mandates the continual demand of skilled professionals in this field. Pharmaceutical industry has the potential to attract a large number of talents even during any global financial meltdown, as the industry is virtually recession proof.

Programs Offered:

The programs offered by the school are Diploma in Pharmacy (D. Pharm), Bachelor of Pharmacy (B. Pharm) and Bachelor of Science in Medical Laboratory Technology (BSc MLT).  The Diploma in Pharmacy is of two academic year duration, while Bachelor of Pharmacy is a four year course and Bachelor of Science in Medical Laboratory Technology is a three year program. Additionally, Master of Pharmacy (M. Pharm) program in Pharmaceutics will also be implemented from the upcoming academic year.

School of Business and Economics: Unique Aspects

On 29 July 2020, the Government of India, through its renamed Education Ministry (erstwhile MHRD), launched the National Education Policy 2020 (NEP 2020), the first education policy of the 21st century, based on the foundational pillars of access, affordability, equity, quality, and accountability, and aligned to the aspirations of the citizens of the era. For Adamas University, this path-breaking policy presents the perfect setting of its cherished aims and objectives. Since its inception, Adamas University, through the general notion of academic freedom, benchmarking with the best of the world, unshackling the quality framework, has been nurturing all its constituent schools and helping them realize the aspirations of the millennial population they serve as students and scholars.

In spite of the raging pandemic, the School of Business and Economics (SOBE), is well poised with its robust work practices, frameworks, strategies and tools to understand and manage the challenges of building a modern, international, relevant centre of excellence, catering to the unique needs of the students and the corporates that it considers as primary stakeholders. The School rests on three strong unique pillars (USPs, if one may call them):

1. Deep connect with the corporate:

In the most canonical way, business is a practice-driven field, so the deep connectivity with the corporate world is imperative, and a real differentiator in this red-ocean of management or business schools, the vast multitude of institutions operating with essentially no difference, leading to commoditization of business education in India. At SOBE, we believe that business is going to transform the world for the good of all by facilitating more and deeper communication between management professionals, scholars, and students. SOBE with most of the faculty either having substantial corporate experience or having worked as consultants to the corporate world, try to mimic through modern online teaching methodologies how the real world works to ensure employability of its students.

Ever alert to the dichotomy between what is taught and what is needed in the job place, SOBE bridges the perceptual gap between the corporate world and the world of academia collaboratively. A few programs, in cutting-edge sunrise sectors like logistics, analytics, and entrepreneurship, offered by the School are actually conducted in tandem with industry partners. The proverbial parallel worlds of the academics and the practitioners are not only divergent, but also mired in deep mutual suspicions. In these and other programs offered by SOBE, corporates are involved not just delivery of content, but in almost every facet of the scholastic activity – curriculum design, planning of evaluation methods, internship design and execution, student assessment, apart from the usual delivery of content through industry speaker series, guest lectures, best practice or case study discussions by corporate professionals.

2. International curriculum:

One clear area that the prevalent situation has brought to the fore, and compelled humanity to take note of is the fundamental assumptions behind much of our business practices. Business is integrated, supply chains cover the entire globe and borders do not restrict exchange of ideas, products and people, just like they have not been able to do with the virus! Globally, corporates are waking up to the wasteful nature of business processes, a general lack of concern for human values (echoing the maxim of end justifying the means), apathy towards the environmental and climate issues, considering any goal other than profit (and the few other variants of the notion with sugar-coated nomenclatures) as tick-in-the-box items to have to look good, rather than to be good, and many such ways in which business have been running for quite some time now.

SOBE, in tandem with its partner institutions and universities across the globe, notably from Europe, USA and South East Asia, exposes its students to the imperatives and challenges of global business with all its covenant human and world issues. 

3.Digitally enabled:

The pandemic time is perhaps an opportunity to once again revisit the question of what we teach, why we teach, who must teach, how we teach, and where we teach the future business and management professionals. But the physical restrictions that it brought about forced academia to shift from the conventional classroom lectures pedagogies to digital online learning systems and processes. SOBE, along with the other constituent schools of Adamas University, made an effective move, which was endorsed and vindicated by none other than QS, and we were awarded the QS e-Lead certification, one among the early few to get it in the entire East and NE India.

Developing a scientific temper, humanism and the spirit of enquiry and reform among students in the digital environment, though challenging, is the mainstay of SOBE faculty. Gravity of the pandemics on people will humanize business schools by bringing society in their cross-hairs when it comes to research agenda, teaching curricula and outreach. With the entire World Wide Web at one’s disposal as teaching-learning tool, creativity and ingenuousness of faculty members enable multi-faceted learning among students. Unique digital pedagogies, like flipped classrooms, are being constantly developed by the faculty members to enhance student engagement and learning.

SOBE believes that education is a transformative process. How to we transform ourselves? Essentially, it is a matter of mindset and courage to buck the trend. While the rest of the business schools keep zigging the way they have been for some time now, few torchbearers need to zag and stand the ground at least for a reasonable amount of time for the business school environment as a whole to go through this transition by unlearning the old way, and relearning the new. SOBE wants to be among the pioneers to shed the image of an also-ran, easy-going, mostly local, average-placement oriented program to a unique, rigorous, global, good placement oriented force to reckon with. The best part of this is that as a nation, we know what needs to be done. It is in execution that we fail. The National Education Policy, NEP 2020, as a whole, urges us to take the plunge into this new world of excellence.