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Effective Blogging: The Road ahead

In 2022, the fifth most reliable source for online information has been rated to be the Blogs. Each month, nearly, 409 million people view more than 20 billion pages. That’s quite a huge number! So, you know why there has been a steady upsurge in blogging.

A blog according to Wikipedia is a discussion or informational website published on the internet, often informal diary-style posts.

This article will have two sections. First, how pandemic affected the blogging industry and second, some effective guidelines for writing good blogs.

Now, we will discuss how the COVID-19 pandemic has its impact on blogging industry. Though the nature of the work is staying indoors but a survey conducted by firstsiteguide.com shows that 63.88% have been affected directly. Likewise, many had to alter their habits, pay higher prices, withdraw various services, and find a new method. Nearly, 46.50% of bloggers say that they have been blogging more since the pandemic. Whereas, 27.18% say that they blogged less, while the rest didn’t transform their blogging behaviour. However, some posted less as they weren’t motivated enough. Traffic has also been affected during the pandemic, only 54.27% of blogs getting more traffic. Since blogging revenue is directly connected to the amount of online traffic, around 35.19% of bloggers say that their revenue increased. On the other hand, 25.13% of bloggers had less revenue. The rest stated no significant changes.

blogger income bar graph — Courtesy: firstsiteguide.com

So, now this article will throw some light on 9 effective steps for blogging. Though this is not exhaustive but you can read through to sail smoothly.

The first thing you learn when you’re blogging is that people are one click away from leaving you. So, you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span.

Alex Tabarrok

Tabarrok rightly puts it that your writing style will be the ultimate mantra for an effective blog. With limited attention span of your audience, you can either entice them or keep them at bay with just one click.

Write for yourself first – To take the first step towards blogging; At first write for yourself. Have a critical mind to analyze beyond your ideas.

Think, whether you are liking your write-up.
Question yourself: Will you, as an audience, like to read the whole text? If not, why?
Work both on your strengths and your weaknesses. This is a key element to decipher your connection with your readers.

Get concepts from your audience- Audience is your patron. They will guide you to sail through this online race. So, if you can connect with them on regular basis, they will suggest your topics. But before that be careful, you must listen to your inner calling. Like, which genre of writing will keep you afloat even after 6 months or years after?

Hope, you don’t want to quit the scene. Right! So, hang on!

Comprehend your audience- Don’t ever under estimate your audience. They will give you feedback regarding your blogs. So, keep an open mind for constructive criticism. This process will aid you to sharpen your skill as a blogger.

Always keep an open dialogue with them and work on their suggestions to perfect your art of business.

Love your present readers – Whenever you have published your blog on platforms like, WordPress or Blogger etc. You will have your set of audience. That means you have offered your blog for the outer world to add their comments. They will judge you, appreciate you or moreover can troll you. But you may never know when your blog can become viral? Though there is a debate whether every viral content is worth sharing or not but you can’t deny the fact that it has immense power to get noticed!

So, love your existing readers and respect their opinions.

Be consistent – This is a mantra for every business i.e., consistency. Write on regular basis either daily, weekly or fortnightly. But if you are serious in your business, write on daily basis. Fix on your ideas, research well, be careful with your references. DON’T ever indulge in plagiarism. Respect others work to earn your respect.

You can be inspired by others but structure your blog according to your own niche style.

Keep it short – There is a saying in the field of journalism – KISS & TELL. That means Keep It Short Simple & Tell the Story. It goes with the concept of effective blogging too. When your audience is a click away to skip your page. The method to hold on to your audience, is to tell a story, in a few words.

We can say, brevity is the key.

Give it time – Believe me, if you love to write. You will give your time no matter what? So, time will pay you dividends. It will gain your regular audience. There is an audience for every genre of writing.

Focus on your daily target.
Try to write at least 500 words daily.
Make it a habit. As if you are writing on your diary.

Write catchy headlines – Headline is said to be the crest of every write-up. So, if it fails to convey the message well to your readers; then forget about your efforts on your research. You must think captivating headlines that will trigger interest in your audience to read your blog till the end.

So, practice writing enticing headlines to grab attention of your readers but remember Don’t misguide them!

Be Yourself – This is what will give that niche touch to your blogs. Have that personal touch. Don’t pretend to be what you are not. Your readers know you through your blogs, so be an open book, which can be read whenever they feel like.

So, we come to an end of this blog. Hope you enjoyed reading and start blogging from today!

Reference

https://optinmonster.com/blogging-statistics/#:~:text=General%20Blogging%20Statistics,sites%20are%20written%20in%20English.
https://firstsiteguide.com/blogging-industry-survey/#pdf

BLURB

The 10 most fascinating insights from blogging industry

The majority of bloggers are millennials (people aged 25 to 34).
For 14.08% of people, the greatest challenge was starting a blog.
91.65% of bloggers recommend starting a blog if you don’t have one yet.
28.83% of bloggers use GoDaddy web hosting services, followed by Bluehost with 9.90%.
59.81% of bloggers make money through blogging.
18.74% say that affiliate marketing is their top revenue source.
44.56% recommend YouTube as the second most popular revenue channel.
54.08% of bloggers say that they get the most traffic from social media.
33.40% of bloggers get ideas for new post topics on social media.
63.88% of blogs were affected by the COVID-19 pandemic and 46.50% of bloggers say that they have been blogging more since the pandemic started

Is it the Best Time to Study Electronics?

The rate of employment in the electronics sector is booming due to the steep growth of electronics industry in India. The past few years have witnessed a massive compound annual growth rate of more than 42%. The electronic markets around the world was valued at 1172 billion USD back in 2017 and is enlarging continuously. According to few reports the market for manufacturing semiconductors (consisting of machinery, substances, and solutions) is expected to enlarge from USD 440 bn in 2020 to USD 1 trillion by 2030. Reports indicated a prospect of about 80 bn dollars for the Indian semiconductor industry by 2030. A few articles also suggest massive growth for inventions and R & D in the Semiconductor production instruments–submodules, consumables and spares for the MSME industry in India. This year (2022) the semiconductor chip industry around the world is predicted to get as far as US$600 bn. In a recent conference Hon. PM (Shri. Narendra Modi) expected the consumption of semiconductor in India to go beyond $80 bn by 2026 and $110 bn by 2034. A few experts expect the global semiconductor industry to grow 10% in 2022 to over US$600 billion for the 1^st time in history. In the year 2021, the market for semiconductors in India was evaluated at $27 bn. This market is expected to grow at a sensible CAGR of 16% between 2019 and 2026. Experts predict this market to cross $64 bn by 2026. The current estimate of the semiconductor trade for the telecom industry is greater than 2 bn and is predicted to enlarge at a CAGR of 34% between 2021-2026. There is a budding occasion for India to give as far as $85 bn – $100 bn of the $550 bn – $600 bn annual global opportunity by 2030 (17% of the market need around the world).

Opportunities:

The central govt. approved ₹76,000 crore under the PLI project to boost the semiconductors and display manufacturing ecosphere in India. A large number of incentives are provided to design companies to design chips in India. The govt. of India has also launched the Scheme for Promotion of Manufacturing of Electronic Components and Semiconductors (SPECS) and the Modified Electronics Manufacturing Clusters (EMC 2.0) Scheme. The Ministry of Electronics and Information Technology (MeitY) estimates a steep growth of 24%, 23%, and 20% market share in wireless communications, consumer electronics, and automotive electronics respectively. The government is also in conversation with semiconductor manufacturing giants of Taiwan like the Taiwan Semiconductor Manufacturing Company (TSMC) or the United Microelectronics Corporation (UMC) for developing the semiconductor manufacturing ecosystem in India. The govt. is also in search of manufacturing sites along several cities in India. There has been an approval for $13 bn for allied sectors which contains ACC batteries, auto components, telecom and networking products, solar PV modules, and white goods. The PLI policies and the Make in India initiatives can aid the local procurement of semiconductor by over 17% by 2026. The 5G rollout in India is predicted to skyrocket the need for semiconductors manufacturing in India (as predicted by several telecom industries). The local production of semiconductors in India is presently low, India has a large capability to frame itself as a front runner supplier in the upcoming days provided that the talent/skill pool and resources are used precisely. The near future is expected to create opportunities for research and innovations in the semiconductor production submodules, consumer nondurables, and spares. India has also got an exceptional talent in the semiconductor design. Almost all best in the world semiconductor design firms have research and development units in India.

Threats:

The semiconductor global market is dominated by U.S. with almost 50% (worth $208 bn in 2020) of the market share. The U.S. counts the semiconductor as one of its top 5 exports with over 80% of the sales to overseas countries. The U.S. industry invests over 1/5^th of its total revenue for research and development of semiconductors. Along with the U.S. China is also a major manufacturer of semiconductors. China has largely increased its semiconductor chip sales with an annual growth rate of 30.6% capturing 9% of the global market share, leaving behind Taiwan and Europe. The war among Ukraine and Russia may lead to shortage of Neon and Hexafluorobutadiene gases from Ukraine disturbing the supply chain of semiconductors. These issues in the supply chain may also adversely affect the automobile sector. A report states that less than 10% of the India’s semiconductor components were sourced locally. In the last two years, the global chip shortage has caused a revenue loss above US $500 bn around the globe. The continuing talent scarcity will increase by the inclusion of increased semiconductor manufacturing amenity outside Taiwan, China, and South Korea. The loftier need for software skills needed to program and integrate chips into fast-growing markets will further worsen the shortfall.

FUTURE PROSPECT OF MEDICAL LABORATORY TECHNOLOGY

What is the Medical Lab Technology?

B.Sc. in Medical Laboratory Technology is a 3-year undergraduate course to start a career as medical laboratory technologist. This course deals with the routine and sophisticated laboratory diagnostic techniques. Students who pursues this course get the knowledge of advanced diagnostic procedures in medical field.

Eligibility guidelines

Students must qualify their 10+2 exam with physics, chemistry, mathematics and biology with a minimum 60% aggregate marks (depends on different college) from the recognized educational board of the country.

Students can explore their career as follows-

Laboratory technologist at various pathological laboratories, Pharmaceutical labs, Public Health Laboratories, Private Hospitals, Research and product development etc.
Research Scholar/Scientist
Blood Bank officer
Medical Officer
Laboratory Manager
Laboratory Technician at various field in Government sectors by HRB recruitments

Scope in higher study

Various college and universities are now offering higher studies in this course. Students who want to pursue higher study or want to stick to the academic line after completion of BMLT can opt for MMLT (masters in medical lab technology) or PhD in medical laboratory technology.

Internship

Students are trained and skilled in various specialty in the field of medical lab technology in well reputed tertiary care hospital for 6 months so that students become well versed in there technical and clinical expertise.

Telling a Tale in a Technical World

Why study literature at a time when India is increasingly heading towards industrialization? What are its utilities? Who is literature for? Who is capable of understanding literature? The following writeup attempts to address these concerns.

Why study literature?

Have you ever wondered what guides our understanding of life? What is reality made of? Is it simply an assemblage of stimuli which we gather simultaneously? Every human being out of 7.8 billion souls traversing across the earth must have pondered on the said questions. Some may call these existential mutterings of microbes, or some may interpret these queries as fundamental. It matters not to say the least in the grand scheme of things, if there is a grand blueprint that is. However, we do not make sense of life through placing ourselves in the grand scheme. We see fragments – your story is what you get to live and experience. The grand story is not for you to go through, it is a luxury of posterity. So, how do we cope with these apparently relevant questions? Literature shows the way.

What is serious literature?

Serious literature is a record of insecurities and aspirations of human beings across time and space. As readers you may find strong resonance with someone’s accounts, which in turn help you to make sense – you find a way to combat your feelings. You come to terms with yourself. So, what about a library then? It is a record of your cultural memory. How many of you try to go there? Not many I suppose. So, how do you tune into that cultural repertoire? You may choose mediums of expression which are available more readily – perhaps Netflix? Or, a popular movie? The issue remains that these mediums have not withstood the test of time, nor have they been approved by experts. Do you take medicines which are not licensed by the competent authority? You certainly do not! So, why shall literature be any different?

Answering the Question

Literature is a discipline, you cannot simply appreciate it because you have evolved from your neanderthal like ancestors, and this has given you the privilege to read and write. One of the utilities of studying literature as a discipline is this – it enables you to identify the good from the bad. You learn to identify superior markers of your cultural memory from the imperfect ones. This is one aspect of critical thinking. A person who can question literature and navigate through its labyrinth is capable of questioning the laws which define convention. Literature too is a product of convention – at times it obeys the latter, or at times literature may question it. However, you should not take my words at their face value. Let me give you certain relatable examples.

Scenario 1: you are in love and you are considering whether to propose your beloved. You are not entirely sure how she / he may feel. You may get rejected and you end up not proposing her / him altogether. The opportunity passes and now you are filled with regret, you are not sure whether you did the right thing.
Solution: When in doubt turn to the bard –

“So I, for fear of trust, forget to say

The perfect ceremony of love’s rite,

And in mine own love’s strength seem to decay,

O’ercharg’d with burden of mine own love’s might.

… O, learn to read what silent love hath writ:

To hear with eyes belongs to love’s fine wit.” (Sonnet 23)

So, you see dear reader, you are not alone in your plight. People have felt what you are feeling and people will continue feeling this way. You can combat your loneliness. Life does not appear too hopeless now, is it? Is this not good enough? Shakespeare, therefore, rises from his grave only to serve you as your personal psychiatrist – he has all the time in the world to listen to your worries and fears. He will not judge you. It is a safe space.

Scenario 2: something terrible has happened to you – a family tragedy, perhaps your cv was rejected at the site of your dream job, or perhaps you have discovered that you are an alien living among men and you do not really belong here! – therefore, you end up questioning the very will of the maker, the existence of God. You feel that nobody is really up there looking at you, and you are all alone in an unfamiliar galaxy, where you seem to exist by chance.

Solution: Tennyson attempts to capture the conflict of an entire era in his poetry. The uncertainty of divine revelations. He writes –

“So runs my dream, but what am I?

An infant crying in the night

An infant crying for the light

And with no language but a cry.” (In Memoriam)

No one can give you the answer whether God exists or not. You have to come up with your own! However, literature can certainly give you that space of solidarity. It is in our marrow to doubt the existence of an ever-loving, just Creator. We fear abandonment. But literature shows how even in our abandonment we are not alone. We have fellow abandoned creatures alongside us.

Take Away

It is a discipline like any other, yet it is a discipline that tells a story while it educates. Let us remember those bygone days of our childhood – sitting by the lampshade, hearing our grandparents telling us fantastic tales of adventure and bravery, wisdom and kindness, love and fraternity. That’s how life began, so do you really think you will ever forget the essence of such an experience? You cannot! Literature nests in our psyche the day we start learning.

P.S. let your inquisitive friends and relatives know why you have decided to pursue literature by sharing this piece.

Career growth in VLSI and Embedded System Design for B.Tech in Electronics and Communication Engineering students after Pandemic

Learning areas of this course:

All students must learn advanced skills in high demand like VLSI and Embedded System Design and apply these skills to get a job. These transferable in-demand skills are so essential after post-pandemic. ECE offers new career opportunities to its engineers. All of our essential services are now projected to a new level. During a pandemic, we are shifting away from using offline platforms and toward online platforms. We are accustomed to using e-commerce to buy and sell goods or transfer funds via online platforms, and there is a large employment opportunity. Use of Embedded system design can be found in every industry, from medicine to manufacturing. An embedded system is a combination of hardware and software that performs a specific task within a specified time frame which means it should perform only one specific task. The main advantage of using an embedded system in an application is that it reduces the size and cost of the task while also improving its reliability and efficiency. Students studying Electronics and Communication Engineering will be able to find jobs in e-commerce by preparing themselves with the necessary skill sets.

Because of the pandemic, our demand for biomedical electronics has increased. We must develop more biomedical instruments and devices to ensure our survival in the healthcare system. There will be a huge opportunity to find work in the field of biomedical. Because these domains require knowledge of circuit theory, semiconductor device, analog circuits, digital circuits, and understanding of VLSI and Embedded System design, they are mostly open to students with an ECE background. As a result, they have more job opportunities.

Unique Aspects and strength of VLSI and Embedded System design:

Working in the core electronics industry is the dream of every ECE engineering students. VLSI and Embedded system design are two of the most important industries for an electronics engineer. However, in order to find work in these industries, one must be highly skilled, with a solid understanding of the fundamentals and a hands-on approach. The industry expects engineers to be familiar with industry standard EDA tools and fabrication but fabrication is beyond the scope of B.Tech course structure. Using Make in India, Digital India and Start-up India programme thrives to the Electronics System Design and Manufacturing (ESDM) sector in India, many manufacturers are relocating to the country to establish their businesses. Making India a Semiconductor Hub for ESDM, the government invites applications for the Chips to Startup (C2S) Program. The Indian government has approved a comprehensive programme to develop an Integrated Circuit (IC)/ ASICs (Application Specific Integrated Circuits) design by using VLSI system design in the country. Many Start-ups and MSMEs (Micro, Small and Medium Enterprise) are now interested to progress in this field.

Every year, India spends billions of dollars to bring electronic consumer devices to the country. VLSI and Embedded systems play a significant role in consumer electronics. As a result, VLSI and embedded systems are emerging domains in India. There will be a significant skill gap in these areas. Every year, India invested billions of dollars to import electronic consumer devices. VLSI and Embedded systems are important in consumer service electronics. As a result, VLSI and embedded systems are growing in popularity in World. There will be a significant skill gap in these following areas.

SoC Desien
ASIC Design
Reusable IP Core(s) Design and Development
Application Oriented Working Prototype of ASICs and SoCs
ASIC and FPGA Research and Development

With the emerging rise in the VLSI industry our processing speed increases to Intel Pentium P5 processor to recent core i9 processor and our mobile phone processor become thinner (4nm) to make mobile phone energy efficient and provide better performance.

Every new process node is evaluated based on three key metrics: power, performance, and area (PPA). Designers strive to balance and improve the three areas, but cost and time-to-market (collectively PPACT) are taken into account when chipmakers choose between process node options.

Industry 4.0 jobs are available through VLSI and Embedded System design. Smart homes are built with IoT and Embedded system design technology and smart electronics appliances such as a smart refrigerator, air conditioner, TV, microwave, and washing machine that can be controlled remotely via smartphone. IoT and Embedded system design technology play an important role in healthcare.

Students having the following skills for companies like Intel, Qualcomm, Samsung, HCL Technologies, L&T etc.

Programming skills like Verilog/VHDL and
Exposure to VLSI Industry standard tools for ASIC and FPGA design
Embedded Programming skill like C, C++, Java, Embedded C++ and Python
Clear understanding of analog and digital circuit analysis and design.

If you want to work in technology, you must have certain skills. You must think like an engineer and learn engineering skills. Contrast “engineering labour” with “engineer.” If you believe you are an engineer, you must prove it before the rest of the world believes you. And proving it is difficult. However, believe me when I say that the VLSI Industry is in desperate need of Engineers. We have a demand, but no resources. We can find engineering labour but not engineers. It’s oversaturated for people who consider themselves engineers but perform engineering labour work. It has a bright future for those who are connected to technology and willing to learn on a regular basis. The future exists in all domains (analog – because world is analog, Digital – all computer works on binary, Mix-signal – because we are moving from integration of Real world and Computer world in form of AI, ML, AR-VR).

Future relocation area Memory that is fast and compact high-speed, low-power processor design. Every individual must now determine what skills they possess and where they can contribute and whether or not the industry is saturated will be determined by this.

Why to Enrol in A Master’s in Economics Program with Finance Specialization? – Fascinating Career Path Ahead

An economy cannot be stable without a well-functioning financial sector. Over the years, due to various national and international events including the ongoing pandemic that hit financial sector badly, the working of it has become more complex. To ensure efficient functioning of the financial sector, it needs well-equipped and trained professionals who can handle tricky tasks. Mainly, financial data analysts are now in high demand. These analysts are expected to have sufficient knowledge of the sector along with the overall economy and to be equipped with the skills of understanding as well as building models that would ensure financial securities to be traded at optimal prices and financial transactions to be done in the most efficient way.

These professionals, depending on their job profiles, may also need to create portfolio of profit generating financial assets that also bear lower risk factors. In this data driven world, an analyst needs to make use of a clever combination of mathematical, statistical, and analytical tools to comprehend the task of determining optimal prices of various financial assets, creating optimal investment portfolios, analyzing risk-return trade off of various assets, and so on. The branch of study that makes you efficient in doing this can be a Master’s degree in Economics with specialization in financial economics that covers the areas of corporate finance, investments and/or banking.

What does a master’s program in economics with specialization in finance exactly intend at?

It is a prerequisite to go through appropriate training and guidance to comprehend the changing structure of financial markets and gain proper skills to act as financial analysts. A perfectly structured master’s program in economics that offers specialization in financial economics helps to become an efficient financial analyst. This program makes one learn the application of diverse theoretical models to wide range of data using appropriate analytical tools and analyze those data. For example, a student enrolled in this program is expected to develop the skill of optimal price setting for financial assets, build the efficiency in risk analysis and devising risk management techniques in relation portfolio management for investors. Thus, this program helps in honing the skill of efficient financial decision making by developing a sound understanding of the theories and their applications in this field.

Is this program a right choice for shaping up your career path?

Do you want to be trained in financial economics?
Do you have adequate prior knowledge of economics and basic mathematical skills?

Then, this specialization in Master’s in Economics program is the right choice if you want to have the best advanced education in the area of financial economics.

The students that are the most suitable for this Master’s programme-

Must be ambitious to learn the modern finance.
Must be comfortable with the application of quantitative tools, and be eager to solve real-life financial problems.
Must be interested in discussing business cases and their implications.

A well-structured program makes you ready for jobs in the domain of of risk management, asset-liability management and research and analytics in national and international financial markets.

Career path ahead as a financial analyst:

While a strong financial system is a perquisite for a well-functioning economy, a financial system performs well only when efficient decisions are made and calculative moves are undertaken at every step. Financial analysts play crucial roles in this respect as these professionals possess the skill of applying appropriate analytical tools to the raw data available for making intelligent decisions in businesses.

You can act as a good financial analyst only if you have a strong educational background in this field. Besides, it would not also be tough to say that these professionals having such skills tend to get lucrative remunerations from their jobs. With a Master’s in Economics with specialization in Finance, you develop the skill to build your career in the financial and banking sectors as professionals in the areas of financial research and analytics, financial and bank risk management as quantitative analysts.

The demand for good analysts do not come from the banking industry only, but also from a wide variety of asset management firms, exchanges, regulators and various other firms operating in the financial sector.

One does not need to be very strong in mathematics or statistics if you wish to make your career as a financial analyst, but you can still gain the required expertise to become a good financial analyst if you enrol yourself in a well-structured PG program in Economics with a specialization in Finance.

Contemporary Issues in Journalism and the Importance of Media Training

Journalism is an oft-repeated word and rightfully so! Well, think about the contemporary world sans journalists. Chances are that many things would actually come to a standstill. While we all are aware about fake news, post-truth, paid news and other such evils, it is also a reality that democracy would cease to exist without an active press. It could truly be argued that journalism is the lifeblood of democracy.

Over the past couple of decades though, journalism and journalists have been facing an existential crisis – the crisis of establishing credibility and credence. The corporate bondage of editorial content and the dominance of business interests over the interests of enlightenment and empowerment have practically decimated people’s confidence on free and fair journalism.

Thus, in India and rest of the world, there is an urgent necessity to redraw the contours of what constitutes journalism. This process would require a substantial amount of expertise and innovation. Now, before we go any further into the discussion, let us understand as to what are the major issues afflicting the world of news globally.

Fake News: The word, per se, is an oxymoron. A piece of news can’t be fake and an information that is fake can’t be classified as news. However, the word was popularized by Donald Trump in his run up to the White House. It meant any cooked-up or incorrect news – either intentional or unintentional. Fake news, again, can be classified into misinformation, disinformation and mal information. While misinformation is unintentional, disinformation is intentional. Mal information, on the other hand, albeit being true, is created to cause harm. The popularization of social media has been one of the reasons for the growing significance of fake news as a whole. However, the mainstream media organizations have also goofed up on multiple occasions thereby reducing the trust of the audience on news.
Post-Truth: Post-truth is an interesting phenomenon. In fact, it is more dangerous than fake news. Post-truth creates a situation in which belief systems and emotions become more important than objective facts. In such a scenario, it is difficult to ascertain the difference between news and propaganda. In the quest for increasing popularity, multiple news organizations from across the world have played to their galleries and contributed to post-truth. Needless to say that this also had a disastrous impact on news credibility.
Paid News: Probably the biggest evil in the world of journalism, paid news is a practice where journalists or news organizations accept payments in cash or kind to either provide positive or negative coverage to an issue, person or organization. As bizarre as it may sound, paid news has almost assumed gigantic proportions in India. It kills the very essence of journalism and reduces news to propaganda and falsehood. In fact, renowned scribes Paranjoy Guha Thakurta and K. Sreenivas Reddy did a seminal study on how paid news is becoming a encompassing phenomenon in India.
The Absence of a Viable Revenue Model: News primarily depends on advertisements for its survival. Thus, there exists an unholy domination of marketing content on editorial content across most of the news organizations. The dependence of news on advertisements has had a terrible impact on the objectivity and neutrality factors of journalism. Although crowd funding, paywalls and donations have been experimented with in terms of an alternative revenue model, the results have been far from satisfactory.

In the clamour for organisational growth and increased revenues, journalism has ceased to be a social service in addition to being just a profession. However, is it all bleak? While it seems so from the above discourse, the situation is definitely not beyond repair. There is a need to have a fresh relook at the profession and devise ways to reclaim the position of journalism as the pillar of an accountable nation. As it is, the aspiring and younger journalists can play the biggest role in this desired transformation. Let us look at some possible solutions:

The Pre-Eminence of Ethics: While anybody can be a journalist and one didn’t require any specific education to be a journalist until very recently, contemporary circumstances demand a dedicated media education for aspiring journalists. The advent of newer technologies and the growing demands of the profession has made journalism training compulsory. While imparting training on journalism, media schools and universities need to deliver dedicated modules on journalistic ethics. The students need to be sensitised to the larger purpose of the press and rightfully so.
The Importance of Alternative Media Platforms: In the current context, it is critically important to create a dedicated space for the alternative media platforms. It is important to understand that it is almost impossible for the mainstream media to come out of the clutches of corporate control. Hence, creating independent ventures is the need of the hour. The same can’t happen unless aspiring journalists are taught the basics of media entrepreneurship. A combination of financial viability and social enterprising is required. This training can only happen at a media school or university.
Innovation Is the Key: Given the changing trends of the industry, the aspiring journalists need to emphasize on developing innovative practices to again draw the target audience. This is possible only when they understand the intricacies of the profession. Thus, it is a given that journalism training is the need of the hour. The practical aspect of the profession can be taught only at a media school or university. At a time, when technology is coming to the forefront, the importance of training can’t possibly be emphasized enough.
The Importance of Research in Journalism: At a time when shallow research has become a decided bane in journalism, aspiring journalists need to stress on real research before creating their stories. The theoretical and methodical approaches of research can only be taught at a media school or a university. This is one of the most important reasons as to why media education is extremely important for aspiring and young journalists.

Given the current situation, journalism requires a serious facelift. The onus of giving this facelift is with the younger crop of journalists. The media schools and universities will play an equally important role in the transformation. However, what is required is an astute understanding of what ails the profession and its possible solutions. There is no reason to believe that journalism won’t be able to reclaim its position in the society.

Just in case you find this blog useful and relevant, please make it a point to share it with as many people as you like for them to know the contemporary issues in journalism and understand the importance of media training.

Expanding Opportunities in International Economics

Economics and international affairs are inextricably linked. As the globe and politics become more complex and intertwined, there is an increasing demand for experts who understand how to navigate these regions. Economics efficiently mixes liberal arts and applied professional training, preparing graduates for a wide range of options and successes in graduate and/or professional education such as law or administration. Students who obtain an economics degree will have a deep understanding of the national as well as the international economy and will be able to think critically about the issues that businesses face. Today’s firms reward economics students with comprehensive analytical training and recognize their success in managerial decision-making. Opportunities exist for economists at the local, state, national, and international levels, as well as in the corporate, non-profit, and public sectors.

International economics, which includes International Trade and International Finance, examines the role of economics in constituting and affecting the interdependent nature of the world, which involves economic growth and productivity, international trade and finance, taxation and public expenditure, and the foreign exchange market, and monetary policy.

Students of international economics develop a strong ability to objectively examine the role of economics on both political and social levels by examining the different institutions – such as markets, firms, and unions – that constantly alter the worldwide arena. They also develop a comprehensive idea about the role of economics in global conflicts and stabilization, based on the notion that economics and world affairs are intimately linked. Students who specialize in international economics are thus prepared to apply their knowledge to a wide range of global concerns, from international policy to regional economies and more.

Adamas University offers international economics courses at both the undergraduate and postgraduate levels. The program’s interdisciplinary approach mixes economics, finance, and international politics.

Career Opportunities in International Trade

International trade is expanding every day, and it takes a variety of expertise to make it work, from the marketing specialist to the international law attorney to the shipping experts who can keep track of what’s arriving and going. Marketers create, stage, and launch campaigns to promote businesses, products, and services, international lawyers stay up to date on international finance law and bilateral trade agreements, and shipping experts handle the logistics of moving products across borders and oceans. Because international trade is a gigantic company with huge risks, but the payoff may be just as large, it demands a team effort.

With the rapid globalization of markets and the dismantling of trade barriers under the new World Trade Organization (WTO) regime, highly rewarding job opportunities are becoming available to professionals trained in export-import or foreign trade management. A career in international trade offers a lot of promise, with job openings in marketing, paperwork, shipping, and packing departments of export-import companies and in commercial corporations’ export divisions.

International trade produces jobs at all levels, be they in shipping, manufacturing, or business management. The list below offers an overview of some specific career paths—

International Business Development

Policy and Planning Analysts
Project Director and Manager
Global Trade Analyst
International Business Development

Global Marketing

Regional Trade Marketing
Export Sales Representative
International Sales Manager
Export Marketing Representative

Supply Chain Management

Logistics and Supply Chain Manager
Procurement Manager for International Company
International Shipping Specialist
Operations Manager
Storage and Distribution Manager

Trade Finance

Trade Finance Officer
Credit Insurance Specialists, etc.

Businesses exchange goods and services across boundaries and regions, which is why international trade is so important in the global market. It’s a fast-paced, dynamic industry that requires a thorough understanding of operations and managerial skills to flourish.

Career opportunities in the field are both lucrative and plentiful, thanks to advances in globalization and international commerce—from analysts to business development professionals, energy brokers to logistic customer service coordinators, and international trade consultants.

Course on International Trade and Finance

The international economics course is a detailed exploration of how international trade. It begins with the basics of price theory to advance the different standard trade theories that evolved. The course also helps the students understand the applications and techniques essential in the field of international trade policy. An introduction to international finance is also to be provided to the students, preparing them for the contemporary debates from the perspective of third-world countries. International finance emerges from transactions in the capital account, which get a place in multi-currency balance sheets and income statements. In this context, students learn the behavior of exchange rates and the risks in fluctuations of the exchange rates.

Students study not just trade theories but also discover trade possibilities, and understand global finance capital, the applications, and procedures in the field of international trade policy, and the international monetary. Because this curriculum places a strong emphasis on putting theory into practice, students can see how the knowledge they have acquired during their studies will be put to the best possible use in the workplace.

Given the changing international environment, a postgraduate degree in international economics provides students with a wealth of opportunities to learn how to trade internationally, how to support the development of international trade personnel, and how to develop the ability to manage, formulate strategic options, and define business winning propositions in an international trade environment. Employers require all these talents to enable them to engage in a dynamic and changing global context.

Journalism Now and Journalism Then: Evaluating Digital Revolution from a Journalistic Standpoint

When the history of 21st century is scripted, its first two decades will be marked as the period that transformed the very meaning of human existence. The unbelievable surge of digital technologies and the advent of the internet-based virtual world have been instrumental in reimagining humanity that we know or at least claim to know. Every area of human knowledge stands radically changed. Skills that were once considered a handful have rapidly become useless. No wonder that the larger domain of journalism has also undergone fundamental and structural changes.

Print has given way to the all-encompassing web; analog broadcasting has given way to digital broadcasting and plain text have given way to multimedia. With the gradual decline in the average attention span of news consumers, contemporary news can no longer afford to just inform. Infotainment has become the name of the game and interactive infographics have slowly started replacing the once dominant text information. While the first decade of the ongoing millennium was revolutionary for journalism and journalists on multiple counts, its second decade has changed the very approach of journalism. The coming in of the ubiquitous smartphone has heralded a brand new era in the practice of dissemination of information.

This article, albeit very limited in its scope, would make an effort to document the larger changes that has marked journalism and its various offshoots over the past one decade. Just so that one is clear, all these changes that we are referring to are not necessarily desirable. However, like everything else in life, journalism has also altered – for the better and also for the worse. For the purpose of easier comprehension, let us put some of those changes in the form of pointers:

1. The Predominance of Online Journalism: If the first decade of the new millennium belonged to television journalism, the second decade most surely belonged to online journalism. While the popularity of print journalism continued to dwindle, online journalism kept on growing. The liberal usage of multimedia and easier language made online journalism the hot favourite among both the millennials and members of the Generation Z. All existing studies and surveys predict the further growth of online media to the extent that it will be the only thing in the fray.

2. The Arrival of Social Media Journalism: Before delving into the trend, it is important to point out that social media and journalism are two different concepts and are not intrinsically connected to each other. However, the rapid increase in the usage of social media and the instant need for news somehow contributed to the growth of a new phenomenon known as social media journalism. Today, breaking news items break on Twitter and Instagram and Facebook pages serve as platforms for larger discussions on recent trends. Today, anybody from any corner of the world can post a piece of news for the rest of the world to see. It can be argued that social media journalism has largely democratized the flow of information.

3. The Growing Relevance of Alternative Media: There was a time when large corporate entities and media behemoths had absolute control on the collection, production and dissemination of news. However, thanks to the largely economical nature of the online medium, a good number of smaller and independent news ventures are cropping. While some of these media organizations have already broken even, there are many that are making rapid inroads into the larger news ecosystem. Consequently, geographical locations that were once considered fringe are increasingly featuring in the mainstream. Larger corporates have lost their monopoly on news.

4. The Ominous Entry of Fake News and Post-Truth: Thanks to Donald Trump, the former President of the United State of America, the world was informed about an essentially oxymoronic term called fake news. For the purpose of academical

propriety, we would rather use the three individual terms ‘disinformation’, ‘misinformation’ and ‘mal-information’. All these are different types of misleading or false information that owe their origins to a multitude of reasons including ignorance, propaganda and unholy political ambitions. While not entirely different, the term ‘post-truth’ probably has a wider ramification on the very sustenance of press as the fourth estate of democracy. Post-truth represents a dystopian scenario where emotions and personal convictions become stronger tools in shaping public opinions than objective facts. This phenomenon indicates a general disdain for logic and common sense.

5. The Increased Popularity of Infographics: The current generation has a general liking for representative visuals. Therefore, infographics serve as a potent tool to retain the consumers of news. To put it in simple terms, infographics are charts, visual data and statistics that help people digest complex information in a systematic and uncomplicated manner. We have come to a point when different news organizations report stories only through infographics. In the next few years, this trend is only going to grow.

6. The Gradual Vanishing of Gatekeeping: For all those who are not aware of what gatekeeping is, it is the process of filtering information before publishing. With blogs, vlogs, social media and personal websites slowly becoming the primary mode of disseminating news, gatekeeping as a phenomenon is increasingly losing its relevance. While this has democratized the flow of news to a large extent, news credibility and authenticity have become sore areas. It is expected that as we move ahead, a mechanism will be worked out that will impart balance to the whole process of journalism.

7. Mobile Journalism Is the Next Big Thing: Journalists across the world are increasingly using smartphones to gather, produce and disseminate news. In fact, mobile journalism or MoJo, as it is popularly known, has become so powerful that it is predicted that in the next one decade, journalism will be primary mobile.

8. News Virality: What was once called breaking news during the heydays of the broadcast revolution is now known as viral news. Some news become viral and gather a significant number of eyeballs in a very small span of time. In fact, the greatest mechanism to make a story viral is to put it on social media platforms.

While the points mentions above are rather generic and broadly define the transformation that marks the news industry, there are many others that are equally important, if not more.

However, for the purpose of brevity, we shall discuss the same some other day. Just in case you find this blog useful and relevant, please make it a point to share it with as many people as you like for them to know the changes that have engulfed the world of journalism.

Artificial Intelligence in Health Care: A New opportunity to build Career

In lockdown era of Covid-19 outbreak, creates a recession in different working sectors and numerous people lost their jobs in different areas. After pandemic, new job opportunities have been opened up. Among them, AI in health care is considered as one of the promising one. In the context of covid-19 pandemic there exist shortage of health care personnel and this not fulfilling the diagnosis response at the emergency stage. Integration of AI in health care can be considered as a promising option to overcome the shortage of health care personnel. Now question is that how a computer Engineer can incorporate AI in health care. The applications of AI into health care have been categorized into three groups.

Patient-oriented AI
Clinical oriented AI
Administration and operational Oriented AI

The Patient oriented AI system can directly improve the patient care. According to the report of UK Govt., if the AI-enabled symptoms checker is coupled with the telemedicine technology, reduced number of physicians visits in hospitals. Different Machine Learning and deep learning-based (ML/DL) algorithms have been considered to train the aforementioned AI-enabled symptoms checker system where the several symptoms of the common diseases have been considered as the training data.

Apart from this, several organizations adopted the chatbot system to improve the patient care. Chatbot is a software program that automatically chat with the patients through text or voice messages. A chatbot system, initially collects information from patients. After analyzing this information using different Computer vision techniques, provides the information regarding the present conditions of the disease as well as, what he will do. In some places, the chatbot systems are not capable of collecting the patients’ information, a wearable device can play an important role. These wearable devices sense the patient’s disease information through some sensors and AI-based methodologies provide the actual conditions of the disease. Another noteworthy fact is that AI can improve the accuracy in disease detection.

In developing countries like India, the doctor and patient are low and an individual clinician works nearly 14-18 hours in a day. Due to this extensive workload, clinicians may overlook the early sign of the disease. A computer aided diagnosis system (CAD) can assist doctors to detect these symptoms at the early stages. The researchers from University of Calcutta said that their implemented CAD system is capable of detecting lung nodules at early stages which may indicate lung cancer if it is detected at later stages.

Furthermore, AI can also increase the efficacy of the targeted therapy. AI is capable of identifying the accurate effected area of the abnormal tissue. By supervising the effected area through computers, a clinician can provide the drug to the patients.

Apart from the computer vision techniques, the natural language processing (NLP) also improves the clinical outcomes. In daily clinical practice, clinicians often required previous disease history, medications doses and the family history of the disease to prepare appropriate diagnose plan. In health sector, the data are stored in an unstructured manner i.e., the health sector-maintained paper-based work. Due to extensive workload these data may lost. The Electronic Medical Record or EMR is a software where the NLP techniques can store large number of clinical text data in a structured form. In present context, the existing EMR software is very costly. This necessitates the AI-based health care industry to implement a low cost and more accurate EMR tool for improved diagnosis procedures. The Norway based Globus.ai’s AI enabled EMR system shows that it fills clinical data 90% more faster than the human work. Another interesting application of AI in health care is robotic surgery. In this application, different computer algorithms have been automated for different surgeries. However, the general decisions are still taken by the surgeon.

Beside the clinical outcomes, AI can also improve the patient safety. It has been observed that, several patients suffer from adverse drug effects i.e., the drug is not suited for the patient body. Israel’s MedAware’s patient safety platform considered different ML algorithms to detect and reduce the risk of medication error.

This discussion reveals that to provide improved health care, participation of AI engineers in heal care industry become an inevitable option. This creates huge job opportunities to the engineers.