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Pandemic to Prospect: New Avenues of Human Geography

Pandemic has heated hard the entire world as well as the academic field. But the social researchers found new ways of doing research within this fatal situation also. Covid 19 itself has become one of the key issues of research in the gamut of human geography. New research topics have come up with high research potential.

The world is constantly struggling with the demonic Covid 19. Academicians are also the worriers who are constantly dealing with the pandemic situation with utter positivity. The whole world has been locked within the four walls of the abode. But the mind of man can roam about here and there without having any restrictions of lockdown. The researchers are among those people, whose minds are freely moving in the alleys of new research scopes. The researchers from different domains have proved that the problems can be transformed into possibilities with structured and designed thinking.

Human geographers are always concerned about the minute tribulations of society. The intricacies of human nature and its reflections are the focal theme of research for human geographers. In the pandemic situation, the entire subjectivity of the social response and bonding has been changed in so many ways that human geographers got plenty of new research topics in their purview of knowledge. The research works based on Covid 19 are not only focusing on the epidemiological dimensions of it but human responses towards the pandemic are playing a role of pivotal research interest. The community-based studies on the pandemic situation, deriving simulation models based on human behavioural changes within this pandemic situation, and sustainable planning practices (especially in urban setups) are some highly focused issues in the domain of human geography after the pandemic has trickled.

Human geography has taken a new turn during this pandemic situation. Researchers have taken their ideas into various dimensions where the pandemic has created an abyssal impact. The major trends within this pandemic are quite challenging and interesting.

Works on migration and mobility are the leading aspect to which most of the research work in human geography is being devoted.
Policy research is one of the major aspects of research in the domain of human geography which took a new momentum. Ample of scopes have been created in terms of policy research starting from fiscal policy review to health policy recommendations.
Changes in human-nature interaction and their changing dynamics with the ecological system are the very dynamic aspect of research in growing demand.
A new form of web-based crime has grown in this pandemic situation. This sort of criminological study has huge scope and relevance for the betterment of society.

The number of publications regarding pandemics in the domain of human geography has reached new heights after 2020. The rise is quitter sterling. Looking at the graph, the uprising trend of research in human geography after the pandemic is quite evident. Smithsonian Institution of the United States is leading in this field of research in the arena of human geography regarding the pandemic.

Adamas University is one of the eminent places for high-end research in India. Department of Geography has taken up research issues related to pandemics. This department has organized one international conference entitled “Health and Environment: Frontiers Ahead”. This conference was devoted to the research works from various domains on the Pandemic situation across the world. Students from the department of geography started preparing research articles on the impact of Covid on various aspects of human society.

Reference:

Roger Frutos, Laurent Gavotte, Jordi Serra-Cobo, Tianmu Chen, Christian Devaux (2021), COVID-19 and emerging infectious diseases: The society is still unprepared for the next pandemic, Environmental Research, Volume 202

https://app.dimensions.ai/

How to Make Pharmacy Graduate Resume

Pharmacists are at a pinnacle in the ability to manage, cure and prevent disease. Today, the pharmacist plays an essential role as part of the healthcare management team along with doctors. The post covid episode of the market produce a huge requirement of fresher students in healthcare management system especially in sterile manufacturing like vaccine or other injectables like monoclonal antibodies. India practically ensures a bright future for the fresher students who are entering the profession. Sooner the fourth-year students will graduate from Pharmacy school. There is only one step left between the students and the job of their dreams. And there should not be any mistake for getting ready for the interview. Foremost part to entry through the gateway to get those positions in industry required one small document the Resume. Listed below are some basic steps involved in writing of a standard quality resume:

The resume should represent about the candidate but it should do so in a certain format and cover specific areas sometimes specified by the school also.
The information in resume should be clear, succinct and mistake-free. grammatical errors that a fresh pair of eyes might catch that’s why review by other persons is needed. using white or off-white paper for your resume is essential.
Reachable contact numbers and email id should be provided along with the full name.
Any kind of unethical practice like exaggerating or claiming things like research activities or scholarships that you are not involved with can put candidates blacklisted to the company, that’s why fabrication of the resume unethically is not good and unwise.
Try to incorporate the research activities you have done in your b. schooling in your resume. If you have published any review or research article in peer review journal may be with your teachers or you have received any prize please mention. There is nothing wrong with describing these or any awards you have received.
get register your name in students’ pharmaceutical associations or may be in IPA, IPGA etc. this kind of membership also increases the friend circle of the newcomer.
Place the most important information about yourself first, but make sure your honours and awards are near the top of the list as well. Describe anything different about your strong point like leadership capability that will allow you to get interested to the recruiter.
If you’re appearing for an interview where experience is mandatory for a particular field just make caps or bold the areas related to that.
In the cover letter the reason for applying the job is required to mention and which should be brief and to the point. Sometimes the recruiter asked to mention the exact position applied like executive or sr. executive so that also should be written.
Though the length of your resume varies depending on an individual’s experiences, but generally it should be within one page or two maxima. All the details you are providing should be pointwise and in a brief manner. The skill and strength should be mentioned in case of fresher candidate and using the powerful words like Detail-orientated, Communication, Time-management, Empathy, Teamwork
References can be provided along with the addresses and mobile numbers but better to give the contacts of some senior faculty or managers you know.
some other points should not get missed out like experience in MS word, excel, and database management system etc. and reverse chronological order for writing.
Lastly the status of the pharmacy license of PCI should also be mentioned.

Digitalization in Marketing Process-A New Skill in Marketing Specialization

Marketing is the process that satisfies human and social needs. It is nothing but a value-creation process. If we look into the marketing process, the job of most marketers is to design and develop the value in such a way that attracts customers and makes them happy buying. But this scenario is changing very rapidly due to the pandemic and the huge development of digital technology. Now market and marketing processes are more digitalized than the conventional marketing system. The job of a salesman is changing to the digital selling process. Marketers need not make a flow-up plan, it is automatically set up by the technology and responses are coming within a specific time. So, the process becomes more hybrid through embarked digitalization in the system. Therefore, it is imperative that using of digital technology in marketing and its associated function is a substitute for marketing success. Looking into this, concept marketers are focusing more on digital expert professionals than the salesman. Due to the huge demand for this, manpower is scarce. This is one part of the other way the process of marketing is also changing. Like the development of promotion strategy, communicate with the customers and find out the most effective methods for approaching customers. Though all these are experience stages, on the other side to get succeed in the fast-paced environment they always look into the audience’s requirements, it is difficult to stay ahead of the audience because market nature is monopolistic.

The recent trend in the Marketing Process:

Mass marketing converted into customized marketing and especially influencer marketing which is more common through digital technology like artificial intelligence, and machine learning, Marketers identify the preference of buying of customers and they try to influence them by offering more customized products. Therefore, targeting an individual is much easier than the conventional process. Development of user-generated content is another tool to identify prospects, it is a technique that allows the customer to design their product, and using digital space marketers publish those products on the web and counts the most effective design out of the available design and makes the product based on these design. Companies also do marketing through publicize the video content and using web analytics they publish it through various social media like various web pages, Facebook, Twitter, and LinkedIn, and personalizing the email. This video makes confidence the buyer about product information, brand, service, and other components associated with the product. It applies to business to business and business to consumer and both the process learn and evaluate the impact of promotion using video content in social media which makes their marketing promotion faster. The current market depends on millennials and Gen Z, they are more inclined toward digital process and most of them prefer digital buying process, not only digital buying but also other parts of marketing, they prefer digitalization. Therefore, to enhance their buying power, there is a need for mobile-optimized digital services which may be an important part for business owners and houses who are looking to attract fast-paced tech-savvy generations.

Ephemeral content is a new arena of digital marketing. Here company publishes its information through social media and they always stay on social media through standard posts, videos, and live events. Customer is not able to show the message if they do not save it or achieve it. Therefore, it makes curiosity customers give more concentration on the information. It is an effective platform for marketing campaigns.

Application of Digital Technology in Marketing

Artificial Intelligence in marketing is mainly developed with the help of three main marketing disciplines research, strategy, and action, and three levels of AI intelligence, that is, mechanical, thinking, and feeling AI. While mechanical AI entails automation of repetitive and routine tasks mainly covering market research, strategy, and standardization, thinking AI relates to processing data for new insights and decision-making, and feeling AI refers to interactions with humans or analyzing human feelings and emotions. Another, important techniques are big data analytics, using these techniques marketers predict the outcome of the customers and it also techniques which help marketers to identify the preference, maintain inventory management, and manage distribution and logistics system. Machine learning is another digitalized technique that helps marketers to do proper market segmentation, it processes customer data and analyzes it for discovering recurring patterns across various features. It helps to do proper clustering of different various demographic segments and helps to measure the preference difference between various demographic segments. Using blockchain analysis marketers maintain the logistics system of the firms and maintain a smooth and faster delivery system. One other important area used by blockchain technology like user verification, Blockchain can be employed through advertisement networks and reduce the interface of agents and middlemen and help those users who want the information by clicking through the ad system and combat fraud. It helps advertisers to identify the source of fraud and advertisers can make more user interface design.

Therefore, digital technology must be not only an effective tool for modern marketing but in the future, it should be the only way for business growth and survival. Most large-scale firms have started their marketing practices and maintain all the marketing processes from taking the order to supplying feedback through digital space. In India, most middle-order firms were trying to adopt the blended process, with a few parts of technology-based and another part traditional because of the nature of Indian consumers. It is a challenging task for a small firm because its market and investment level is low. Therefore, the marketing professionals need to develop some skills that small firms can be benefitted without much more investment. Last but not the list, it can be commented that the traditional skill of marketing will not work for long. Digitalized skills need to learn by the marketing professionals at the time of career selection. Few specialized skills need to be imparted to get a better market understanding.

Post–Pandemic Career opportunities in Digital Content Creation as YouTuber and Vlogger

In this digital age, given a boost of two years of pandemic digital content creation became a very lucrative career option. According to a report by Oxford Economics, YouTube’s creative ecosystem supported 6,83,900 full-time equivalent jobs and contributed INR 6,800 CR to the economy of India in 2020. Facebook, Instagram and YouTube are some of the biggest platforms facilitating digital content creation all around the world. In 2005, the world’s first YouTube video titled Me at the Zoo was uploaded by YouTube’s co-founder Jawed Karim and got around 171 million views. Nearly a decade later in 2014, India had about 16 YouTube channels that had crossed the million-subscriber threshold. Today, there are more than 2,500 YouTube channels with over one million subscribers.

Indian YouTube channels lead the YouTube game globally with Indian music label and movie studio T-Series having 216 million subscribers, the world’s largest number of subscribers on YouTube, followed by PewDiePie (110 million subscribers). The top five of the top 20 YouTube channels around the world are Indian—SET India (133 million subscribers), Zee Music Company (84 million), Zee TV (62.2 million) and so on. Arvind Arora, who owns the short videos channel A2 Motivation (13.7 million subscribers), is an individual YouTuber with more than four billion views, the highest in India. (The report is according to the Financial Express).

According to YouTube verticals like music, entertainment, food, beauty, comedy, lifestyle, and technology continue to gain momentum, and creators like Bhuvan Bam, Prajakta Kohli, Ashish Chanchlani, Nisha Madhulika, Kabita’s Kitchen, and Technical Guruji have shown immense growth in the last few years. Content around vocational skills like gardening and photography has also expanded with creators like Mad Gardener and Pixel Village gaining popularity. Gaming is yet another genre that has seen phenomenal growth in the last couple of years, with creators like Carry Minati, Dynamo Gaming and Mortal reaching millions of subscribers.

It is one of the leading social media platforms and has taken the world of the Internet by storm. A platform that provides you with the golden opportunity to ‘make it big’, show the world your concealed creative side and express your opinions at a global level. With the world becoming digitized by the second and the boom of smartphones, this red and white play button has given birth to a new profession called YouTuber.

YouTubing is one of the most upcoming and promising careers in contemporary times. It is a field that offers tremendous scope for growth and other benefits such as flexibility of work, the ability to express yourself, opportunities to showcase your creativity, and a shot at earning popularity and fame.

While it may not be a full-time career option right off the bat, over time you can make it your profession like the many other YouTubers before you.

How to Start a Career as a YouTuber?

Creating a channel and making it successful would require a lot of hard work and perseverance on your part. Making a career out of YouTube is not about coming up with a single viral video and getting shot up to fame, it requires careful content development, distribution, and promotion to be sustainable.

Choose the Genre and Motive for your Channel

This is a crucial step as it will help you choose the type of content you’ll create and will reflect the message you want to send out to the masses. It can be anything ranging from beauty and fashion to comedy, gaming or technology. The most common categories/genres of content on YouTube channels such as Beauty, Fashion, Animation, Kids, Comedy, Vlog, Pranks, Music (including covers), Travel, Dance, Education, Information/Knowledge, Art and DIYs, Cookery, Technology, Gaming, Sports, News, Motivation/Inspiration, Health.\

Determine a unique Style and Voice

YouTube channel’s style will often be a reflection of the personality and unique individuality. It can come from the way you talk, the views you express, any catchphrases/taglines, your dressing style, or even the causes you stand for. A fresh and original voice are an essential element for making your channel stand out from the noise.

Develop and polish the Content

Content is the heart and soul of any YouTube video. The video cannot get by on presentation alone, and there needs to be strong content backing it up. One must spend proper time conceptualizing your ideas, writing content/script, and editing it to polish and perfect it. It should be relevant

Use the Right Equipment

Poor video or audio quality sends a message to the user that very little work has been put into the development of the content. Thus, it is highly suggested you invest in a good camera (DSLR/ point-and-shoot), quality lighting and sound equipment (microphone). Even a good quality mobile is enough to shoot.

Work on Filming and Editing Techniques

Good editing and filming can go a long way in increasing the virality of videos. They are the two most crucial elements that determine the final quality of your videos, and thus cannot be ignored.

Make it a point that you use the right lighting settings and filming techniques while filming your videos. Knowledge of the basics of photography and filming (camera angles, lighting, aperture, shutter speed, framing, etc.)

Customize the Channel Page

YouTube gives the chance to reflect the voice and identity of your channel through your channel page too. There are many ways to personalise the page – you can edit the layout so that visitors see the content you want them to see first, add a channel trailer, post a custom thumbnail to give your channel its identity, and also display vibrant artwork as your cover picture to make it look fresh and draw attention.

Choose Relevant Titles and Tags

The title of your video and the tags you use help to ensure that your video gets featured in searches and ultimately starts getting noticed by a wider audience. Tags are basically descriptive keywords you can add to your video to tell YouTube what your video is about, and thus increase the likelihood of it being displayed in searches related to those keywords. There are many relevant free keyword tools available online. The title of the video is equally important since it conveys to the audience what your video is about. A clickable, descriptive and attractive title also helps in ranking your content on YouTube search.

Use social media for better promotion

Social media platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest, not only help to increase the reach of your content, these will also help to stay in touch with your fans and get more likes, comments and shares. Any popular YouTube channel or YouTuber, and would see that they maintain an active presence on multiple online channels.

Stay Engaged with the viewers and Subscriber

YouTubers leverage their fame and subscribers to gain popularity for their videos, distribute their content, and highlight other brands’ products to make more money in addition to what they make off YouTube. For this reason, an engaged and supportive audience is essential. Engage with your followers regularly by regularly replying to comments and messages, asking them questions and taking up their suggestions. It is important to keep on thinking of such ways to increase your fan base and build a supportive community of followers.

YouTubing is a field where one needs to keep expanding constantly expertise and content and not be afraid to try new things. If being creative and thinking outside of the box is what gets your heart pumping, then this may be your go-to profession.

New Era of Construction Engineering and Management

During the recent time of pandemic when the world is paused for almost all regular activities so is the situation for the academics and industries. The time demands new era construction engineering mangers to develop and run a system where employees can be engaged to their respective fields with all safety measures to maintain the pace of the project.

Here, a brief discussion is done on the importance and opportunities of Construction Engineering and Management for the next generation engineering graduates.

History:

It all started at the time when people used to live in the caves of jungles or forests. Then one or few of them observed nature and got an idea to build a house of leaves. That incident may be called as the first example of construction in the human history. As the time went past, new techniques were developed and the infrastructure of the society also improved to upgrade the living standard of the citizens.

In fact even few decades ago, if anyone is asked to call an engineer, he/she at first used to the think of a civil engineer or more specifically a construction engineer. Construction Engineering and Management is basically a part of Civil Engineering which requires technical and scientific knowledge with critical thinking. Sometimes it requires design and execution of new techniques to solve the critical problems and help to improve safety and efficiency in production.

Roles and Responsibility:

A construction engineer must be aware of rules and regulations, facts of different codes of practices, should be up to date with the latest safety measurement techniques. A good construction project manager increases the productivity of the organization by completing the project efficiently with in the time allocated. Construction Engineering and Management is a bridge between construction and execution of all the activities of the project and management of all the resources of it. An engineering manager may need to investigate the job site, check environmental regulations and other laws of the local administration and sometimes may work with the labors. A construction manager prepares report on the work progress, availability of the resources, and figure out appropriate solutions to critical problems. The position need to deals with the wide range of people like contractors, suppliers, environmental and govt. agencies. Apart from on-site jobs, a construction manager may take help of software to analyze and find out important facts of the project.

Generally the role of a construction project manager can be classified into the following three phases:

Pre-construction Phase: This phase consist of project planning and organizing. Before starting the execution process plan, schedule and budget allocation of materials, human, equipment should be done.
Construction Phase: During construction the optimum of all the resources will be used. So it requires close monitoring of construction manager. The engineering knowledge and skill of the construction manager is helpful during this phase of construction management. Constant communication is built among all the levels of employees in order to run this process smoothly.
Post Construction Phase: The construction engineering manager is the technical person who will prepare the project progress report and clarify it to the owners as well as to the other govt. institutions.

Scope and Opportunities:

The engineers placed in the construction projects can only understand the criticality of the challenges and determine the actual requirement of human resources as well as material resources. Based on the experience and/or knowledge, only construction engineering managers can solve various challenges in construction sites. In current situation where the pandemic hit society is struggling to run its regular life, the new age construction engineers can be a silver lining to all. They can propose and encourage government and other organizations to continue development woks and can create modern day infrastructure needs by using cutting edge technologies invented till date. The use of the modern techniques will serve the society in two way. One is by using modern equipment, projects can be completed quickly than usual time and will save huge amount of labor cost. On the other hand, it will create a new set of employment sector where new technicians will be required to operate modern equipment.

To avail all these pride and opportunities, one must have a valid degree or experience in civil/construction engineering. For the information of all aspirants, it must be mentioned that there are very few institutions who offer construction engineering & management in west Bengal. Adamas University is one of the prime university among them in the eastern zone of India with world class facilities where students from abroad comes to build their career. Here you will find a set of talented experienced faculties and all laboratory supports to pursue your dream into reality.

EXPLORE A CAREER AS A MEDICAL LABORATORY TECHNICIAN AND OPTOMETRIST

What is the Medical Lab Technology?

Bachelor in Medical Lab Technology is a 3-year undergraduate course designed to equip eligible candidates with an advanced learning in both routine and sophisticated laboratory diagnostic procedures. Students enrolled to the course are taught to perform tests that aid in the diagnosis and treatment of diseases.

Eligibility Criteria

Students who wish to enroll B.Sc MLT course have to qualify their 10+2 in the area of science.
The candidate should pass their 10+2 with a minimum percentage of 50 or equivalent (depends on different colleges) from the recognized education board in the country.

Career opportunities for the students

Laboratory technologist at pharmaceutical laboratories, Pathology labs, Public Health Laboratories, Hospitals, Research and product development etc.
Research Scholar/Scientist
Blood Bank
Medical Officer
Laboratory Manager
Assistant Professor
Laboratory Technician at Government Hospitals by HRB recruitments

EXPLORE A CAREER AS A OPTOMETRIST

What is Optometry?

A health care profession that involves examining the eyes and applicable visual system for defects or abnormalities as well as prescribing the correction for refractive error with glasses or contact lenses and treatment of the diseases.
Duration Of Course: 3 years theory +1 year internship In reputed hospital

Eligibility Criteria

Students who wish to pursue B. Optom course have to qualify their 10+2 in the area of science.
The candidate should pass their 10+2 with a minimum aggregate of 50% marks or equivalent (depends on different colleges) from the recognized education board.

Career opportunities for the students:

Students after completing their 4 year Bachelor in Optometry Course can work in
Reputed Eye Hospital
Start their own Private Practice
Work as a Consultant Optometrist in Retail Outlet
Consultant Optometrist in Multi-national Companies
Research Optometrist
Assistant Professor and Professor in Reputed Optometry Colleges across the countries.

Effective Blogging: The Road ahead

In 2022, the fifth most reliable source for online information has been rated to be the Blogs. Each month, nearly, 409 million people view more than 20 billion pages. That’s quite a huge number! So, you know why there has been a steady upsurge in blogging.

A blog according to Wikipedia is a discussion or informational website published on the internet, often informal diary-style posts.

This article will have two sections. First, how pandemic affected the blogging industry and second, some effective guidelines for writing good blogs.

Now, we will discuss how the COVID-19 pandemic has its impact on blogging industry. Though the nature of the work is staying indoors but a survey conducted by firstsiteguide.com shows that 63.88% have been affected directly. Likewise, many had to alter their habits, pay higher prices, withdraw various services, and find a new method. Nearly, 46.50% of bloggers say that they have been blogging more since the pandemic. Whereas, 27.18% say that they blogged less, while the rest didn’t transform their blogging behaviour. However, some posted less as they weren’t motivated enough. Traffic has also been affected during the pandemic, only 54.27% of blogs getting more traffic. Since blogging revenue is directly connected to the amount of online traffic, around 35.19% of bloggers say that their revenue increased. On the other hand, 25.13% of bloggers had less revenue. The rest stated no significant changes.

blogger income bar graph — Courtesy: firstsiteguide.com

So, now this article will throw some light on 9 effective steps for blogging. Though this is not exhaustive but you can read through to sail smoothly.

The first thing you learn when you’re blogging is that people are one click away from leaving you. So, you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span.

Alex Tabarrok

Tabarrok rightly puts it that your writing style will be the ultimate mantra for an effective blog. With limited attention span of your audience, you can either entice them or keep them at bay with just one click.

Write for yourself first – To take the first step towards blogging; At first write for yourself. Have a critical mind to analyze beyond your ideas.

Think, whether you are liking your write-up.
Question yourself: Will you, as an audience, like to read the whole text? If not, why?
Work both on your strengths and your weaknesses. This is a key element to decipher your connection with your readers.

Get concepts from your audience- Audience is your patron. They will guide you to sail through this online race. So, if you can connect with them on regular basis, they will suggest your topics. But before that be careful, you must listen to your inner calling. Like, which genre of writing will keep you afloat even after 6 months or years after?

Hope, you don’t want to quit the scene. Right! So, hang on!

Comprehend your audience- Don’t ever under estimate your audience. They will give you feedback regarding your blogs. So, keep an open mind for constructive criticism. This process will aid you to sharpen your skill as a blogger.

Always keep an open dialogue with them and work on their suggestions to perfect your art of business.

Love your present readers – Whenever you have published your blog on platforms like, WordPress or Blogger etc. You will have your set of audience. That means you have offered your blog for the outer world to add their comments. They will judge you, appreciate you or moreover can troll you. But you may never know when your blog can become viral? Though there is a debate whether every viral content is worth sharing or not but you can’t deny the fact that it has immense power to get noticed!

So, love your existing readers and respect their opinions.

Be consistent – This is a mantra for every business i.e., consistency. Write on regular basis either daily, weekly or fortnightly. But if you are serious in your business, write on daily basis. Fix on your ideas, research well, be careful with your references. DON’T ever indulge in plagiarism. Respect others work to earn your respect.

You can be inspired by others but structure your blog according to your own niche style.

Keep it short – There is a saying in the field of journalism – KISS & TELL. That means Keep It Short Simple & Tell the Story. It goes with the concept of effective blogging too. When your audience is a click away to skip your page. The method to hold on to your audience, is to tell a story, in a few words.

We can say, brevity is the key.

Give it time – Believe me, if you love to write. You will give your time no matter what? So, time will pay you dividends. It will gain your regular audience. There is an audience for every genre of writing.

Focus on your daily target.
Try to write at least 500 words daily.
Make it a habit. As if you are writing on your diary.

Write catchy headlines – Headline is said to be the crest of every write-up. So, if it fails to convey the message well to your readers; then forget about your efforts on your research. You must think captivating headlines that will trigger interest in your audience to read your blog till the end.

So, practice writing enticing headlines to grab attention of your readers but remember Don’t misguide them!

Be Yourself – This is what will give that niche touch to your blogs. Have that personal touch. Don’t pretend to be what you are not. Your readers know you through your blogs, so be an open book, which can be read whenever they feel like.

So, we come to an end of this blog. Hope you enjoyed reading and start blogging from today!

Reference

https://optinmonster.com/blogging-statistics/#:~:text=General%20Blogging%20Statistics,sites%20are%20written%20in%20English.
https://firstsiteguide.com/blogging-industry-survey/#pdf

BLURB

The 10 most fascinating insights from blogging industry

The majority of bloggers are millennials (people aged 25 to 34).
For 14.08% of people, the greatest challenge was starting a blog.
91.65% of bloggers recommend starting a blog if you don’t have one yet.
28.83% of bloggers use GoDaddy web hosting services, followed by Bluehost with 9.90%.
59.81% of bloggers make money through blogging.
18.74% say that affiliate marketing is their top revenue source.
44.56% recommend YouTube as the second most popular revenue channel.
54.08% of bloggers say that they get the most traffic from social media.
33.40% of bloggers get ideas for new post topics on social media.
63.88% of blogs were affected by the COVID-19 pandemic and 46.50% of bloggers say that they have been blogging more since the pandemic started

FUTURE OF ENGINEERING

What does engineering have in store for the future? Would engineers be able to find work in the upcoming post-COVID scenario, or will they first require any new skills to equip themselves with? How will core engineering be taught on the internet? – These are some of the slew of questions that haunts every aspiring student, educational institutions, instructors and also parents. The future is undoubtedly unpredictable, but it does not imply that it is doom and gloom.

In view of the post-pandemic scenario, in this article, a quick idea on an insight ‘Inside Engineering 2022’ has been provided. It encompasses of the upcoming post-COVID campusing scenario, online learning, the upcoming job market, and the need to shed light on the present system of Engineering education. This is always dependent on the branch that the student had pursued. For example, the global trend of economy, or the industrial professionals’ opinions, is that the manufacturing industry will increase first and mainly owing to the need for healthcare equipment. Second, everyone is now drifting towards online platforms for various reasons, therefore we may expect an increase in online platforms, e-commerce, and professional opportunities, particularly in data science and analytics. Because once all of the data is available online, there is a lot of room for different types of prediction. As a result, students are mostly getting enrolled in Computer Science-related programmes will be able to find work. However, this will be determined by their skill sets. Some of the frequent questions have been answered in the following section:

Can core engineering be taught effectively online?

Definitely not. However, there are a number of options for dealing with this issue. To begin, students need to have a basic comprehension of theoretical concepts. Second, students should be able to put these theoretical principles into practise, regardless of whether they learned them online or offline. So, after they’ve grasped the concept, they must figure out how to put it into practise. Using simulation software or virtual laboratories is one approach to keep their learning on track. There are various platforms that provide various kinds of training for mechanical and even aerospace engineers, but if the environment is favourable, they should begin looking for internship possibilities.

Can an insight be given on the impact of lockdown on educational institutions?
It is certainly not possible for each and every professor to have necessary infrastructure for online instruction. At the same time, there are other options to consider. For example, there are students who find it difficult to access to the internet in villages or who live in places where there are regular power outages. However, better evaluation techniques may be pursued that presently exists in various educational industries, which includes providing students with homework or taking viva over the phone. This will certainly require a good amount of work on the part of instructors. If they are unable to provide such assessment mechanisms, educational institutions may require students to enrol in any of the government of India’s online courses. Some well-known colleges, such as Adamas University and others, have partnered with Coursera, allowing students and staff members to enrol in online courses. It is also feasible for us to assess based on the outcomes of the courses. There are several chances available; how you utilize them is entirely up to you. There are probably 1% or fewer of pupils who do not have a smartphone. So, if we look at the possibilities on current platforms, we’ll be able to do a better job of evaluating them.

Is the trend to online learning beneficial? Or is it better to revert to our old habits?

It will certainly depend on the individual whether it is better or not. People, for example, use WhatsApp to communicate more effectively. People often use it to post hilarious movies or spread false information. Since a result, it will be determined by how we employ it, as anything created by man may be used or mistreated. The same is true with internet technology. There are also cyber laws to consider. When we first started using WhatsApp, there was no such thing as a sharing issue. However, the government has recently implemented stricter safeguards. As a result, it will be entirely dependent on the individual. In another scenario, suppose a student is taking a Coursera course and he requires to enhance his skills. So, after the questions are shown on Coursera or any other online course site, he can look up the answers using Google, but he won’t be able to demonstrate his ability in an interview. He has the option of using it for the good of society or for his own advantage. However, if he wants to misuse it, he may do so. However, if the rules take effect and the government enforces the internet cyber laws even more strictly, this will come to an end.

Overnight, the coronavirus had transformed the employment market. The global pandemic has had a major impact on the economy and job stability. It has a long-lasting, and game-changing consequences. Some industry, corporations, and employees have benefited from the worldwide epidemic of Covid-19. They were quarantined and worked from home since everyone was instructed to stay isolated, exactly as they had done for the preceding two years owing to the recent epidemic. As a result, a new teleworking revolution has begun, with increasing demand for computer-related jobs. Because everyone wants a secure virtual connection (with all services), this current epidemic has resulted in several mind-blowing discoveries, inventions, and other future ideas. As a consequence, computer jobs are and will always be a great way to stay safe, especially because many of them allow to work from home. Many huge organizations are on the lookout for new potential workers to give with the perks they deserve, such as health insurance, paid time off, and online jobs. Full-stack developers earn an average of $94,164 per year and have had the most increase in job vacancies of any profession in history, up 162 percent since 2016.To operate on both the front and back ends of technology, computer scientists need a diverse set of computing abilities. This reflects larger job market developments, in which organizations are giving technology roles to their employees quicker than they can find qualified people to fill them, resulting in a labour shortage. As a result, information technology professionals are in some of the strongest situations to enhance their pay and benefits.

Career growth in VLSI and Embedded System Design for B.Tech in Electronics and Communication Engineering students after Pandemic

Learning areas of this course:

All students must learn advanced skills in high demand like VLSI and Embedded System Design and apply these skills to get a job. These transferable in-demand skills are so essential after post-pandemic. ECE offers new career opportunities to its engineers. All of our essential services are now projected to a new level. During a pandemic, we are shifting away from using offline platforms and toward online platforms. We are accustomed to using e-commerce to buy and sell goods or transfer funds via online platforms, and there is a large employment opportunity. Use of Embedded system design can be found in every industry, from medicine to manufacturing. An embedded system is a combination of hardware and software that performs a specific task within a specified time frame which means it should perform only one specific task. The main advantage of using an embedded system in an application is that it reduces the size and cost of the task while also improving its reliability and efficiency. Students studying Electronics and Communication Engineering will be able to find jobs in e-commerce by preparing themselves with the necessary skill sets.

Because of the pandemic, our demand for biomedical electronics has increased. We must develop more biomedical instruments and devices to ensure our survival in the healthcare system. There will be a huge opportunity to find work in the field of biomedical. Because these domains require knowledge of circuit theory, semiconductor device, analog circuits, digital circuits, and understanding of VLSI and Embedded System design, they are mostly open to students with an ECE background. As a result, they have more job opportunities.

Unique Aspects and strength of VLSI and Embedded System design:

Working in the core electronics industry is the dream of every ECE engineering students. VLSI and Embedded system design are two of the most important industries for an electronics engineer. However, in order to find work in these industries, one must be highly skilled, with a solid understanding of the fundamentals and a hands-on approach. The industry expects engineers to be familiar with industry standard EDA tools and fabrication but fabrication is beyond the scope of B.Tech course structure. Using Make in India, Digital India and Start-up India programme thrives to the Electronics System Design and Manufacturing (ESDM) sector in India, many manufacturers are relocating to the country to establish their businesses. Making India a Semiconductor Hub for ESDM, the government invites applications for the Chips to Startup (C2S) Program. The Indian government has approved a comprehensive programme to develop an Integrated Circuit (IC)/ ASICs (Application Specific Integrated Circuits) design by using VLSI system design in the country. Many Start-ups and MSMEs (Micro, Small and Medium Enterprise) are now interested to progress in this field.

Every year, India spends billions of dollars to bring electronic consumer devices to the country. VLSI and Embedded systems play a significant role in consumer electronics. As a result, VLSI and embedded systems are emerging domains in India. There will be a significant skill gap in these areas. Every year, India invested billions of dollars to import electronic consumer devices. VLSI and Embedded systems are important in consumer service electronics. As a result, VLSI and embedded systems are growing in popularity in World. There will be a significant skill gap in these following areas.

SoC Desien
ASIC Design
Reusable IP Core(s) Design and Development
Application Oriented Working Prototype of ASICs and SoCs
ASIC and FPGA Research and Development

With the emerging rise in the VLSI industry our processing speed increases to Intel Pentium P5 processor to recent core i9 processor and our mobile phone processor become thinner (4nm) to make mobile phone energy efficient and provide better performance.

Every new process node is evaluated based on three key metrics: power, performance, and area (PPA). Designers strive to balance and improve the three areas, but cost and time-to-market (collectively PPACT) are taken into account when chipmakers choose between process node options.

Industry 4.0 jobs are available through VLSI and Embedded System design. Smart homes are built with IoT and Embedded system design technology and smart electronics appliances such as a smart refrigerator, air conditioner, TV, microwave, and washing machine that can be controlled remotely via smartphone. IoT and Embedded system design technology play an important role in healthcare.

Students having the following skills for companies like Intel, Qualcomm, Samsung, HCL Technologies, L&T etc.

Programming skills like Verilog/VHDL and
Exposure to VLSI Industry standard tools for ASIC and FPGA design
Embedded Programming skill like C, C++, Java, Embedded C++ and Python
Clear understanding of analog and digital circuit analysis and design.

If you want to work in technology, you must have certain skills. You must think like an engineer and learn engineering skills. Contrast “engineering labour” with “engineer.” If you believe you are an engineer, you must prove it before the rest of the world believes you. And proving it is difficult. However, believe me when I say that the VLSI Industry is in desperate need of Engineers. We have a demand, but no resources. We can find engineering labour but not engineers. It’s oversaturated for people who consider themselves engineers but perform engineering labour work. It has a bright future for those who are connected to technology and willing to learn on a regular basis. The future exists in all domains (analog – because world is analog, Digital – all computer works on binary, Mix-signal – because we are moving from integration of Real world and Computer world in form of AI, ML, AR-VR).

Future relocation area Memory that is fast and compact high-speed, low-power processor design. Every individual must now determine what skills they possess and where they can contribute and whether or not the industry is saturated will be determined by this.

Expanding Opportunities in International Economics

Economics and international affairs are inextricably linked. As the globe and politics become more complex and intertwined, there is an increasing demand for experts who understand how to navigate these regions. Economics efficiently mixes liberal arts and applied professional training, preparing graduates for a wide range of options and successes in graduate and/or professional education such as law or administration. Students who obtain an economics degree will have a deep understanding of the national as well as the international economy and will be able to think critically about the issues that businesses face. Today’s firms reward economics students with comprehensive analytical training and recognize their success in managerial decision-making. Opportunities exist for economists at the local, state, national, and international levels, as well as in the corporate, non-profit, and public sectors.

International economics, which includes International Trade and International Finance, examines the role of economics in constituting and affecting the interdependent nature of the world, which involves economic growth and productivity, international trade and finance, taxation and public expenditure, and the foreign exchange market, and monetary policy.

Students of international economics develop a strong ability to objectively examine the role of economics on both political and social levels by examining the different institutions – such as markets, firms, and unions – that constantly alter the worldwide arena. They also develop a comprehensive idea about the role of economics in global conflicts and stabilization, based on the notion that economics and world affairs are intimately linked. Students who specialize in international economics are thus prepared to apply their knowledge to a wide range of global concerns, from international policy to regional economies and more.

Adamas University offers international economics courses at both the undergraduate and postgraduate levels. The program’s interdisciplinary approach mixes economics, finance, and international politics.

Career Opportunities in International Trade

International trade is expanding every day, and it takes a variety of expertise to make it work, from the marketing specialist to the international law attorney to the shipping experts who can keep track of what’s arriving and going. Marketers create, stage, and launch campaigns to promote businesses, products, and services, international lawyers stay up to date on international finance law and bilateral trade agreements, and shipping experts handle the logistics of moving products across borders and oceans. Because international trade is a gigantic company with huge risks, but the payoff may be just as large, it demands a team effort.

With the rapid globalization of markets and the dismantling of trade barriers under the new World Trade Organization (WTO) regime, highly rewarding job opportunities are becoming available to professionals trained in export-import or foreign trade management. A career in international trade offers a lot of promise, with job openings in marketing, paperwork, shipping, and packing departments of export-import companies and in commercial corporations’ export divisions.

International trade produces jobs at all levels, be they in shipping, manufacturing, or business management. The list below offers an overview of some specific career paths—

International Business Development

Policy and Planning Analysts
Project Director and Manager
Global Trade Analyst
International Business Development

Global Marketing

Regional Trade Marketing
Export Sales Representative
International Sales Manager
Export Marketing Representative

Supply Chain Management

Logistics and Supply Chain Manager
Procurement Manager for International Company
International Shipping Specialist
Operations Manager
Storage and Distribution Manager

Trade Finance

Trade Finance Officer
Credit Insurance Specialists, etc.

Businesses exchange goods and services across boundaries and regions, which is why international trade is so important in the global market. It’s a fast-paced, dynamic industry that requires a thorough understanding of operations and managerial skills to flourish.

Career opportunities in the field are both lucrative and plentiful, thanks to advances in globalization and international commerce—from analysts to business development professionals, energy brokers to logistic customer service coordinators, and international trade consultants.

Course on International Trade and Finance

The international economics course is a detailed exploration of how international trade. It begins with the basics of price theory to advance the different standard trade theories that evolved. The course also helps the students understand the applications and techniques essential in the field of international trade policy. An introduction to international finance is also to be provided to the students, preparing them for the contemporary debates from the perspective of third-world countries. International finance emerges from transactions in the capital account, which get a place in multi-currency balance sheets and income statements. In this context, students learn the behavior of exchange rates and the risks in fluctuations of the exchange rates.

Students study not just trade theories but also discover trade possibilities, and understand global finance capital, the applications, and procedures in the field of international trade policy, and the international monetary. Because this curriculum places a strong emphasis on putting theory into practice, students can see how the knowledge they have acquired during their studies will be put to the best possible use in the workplace.

Given the changing international environment, a postgraduate degree in international economics provides students with a wealth of opportunities to learn how to trade internationally, how to support the development of international trade personnel, and how to develop the ability to manage, formulate strategic options, and define business winning propositions in an international trade environment. Employers require all these talents to enable them to engage in a dynamic and changing global context.