Optical fiber is one of the medium and the technology which is mostly linked with the transmission of information signal. More than 90 percent of the world’s long-distance traffic is passed over optical fiber cables now a days as it offers high-performance data networking. Verizon and Google have explored fiber optics in their Verizon FIOS and Google Fiber services which is providing gigabit internet speeds to users. Another emerging area is optical sensing by optical fiber, with countless opportunities spanning many fields including environmental detection, biomedical sensing, and structural monitoring.
Photonics: A sub-discipline of Physics introduce the science of creating, sensing and monitoring photons or light particles
Photonics is the subarea of Physics where light emission, transmission, deflection, amplification and detection by optical components and instruments. Most significantly, whenever career opportunity on Photonics is point of interest, the other sub-component such as lasers and other light sources, fiber optics, electro-optical instrumentation, related hardware and electronics and sophisticated systems is very important. In brief, learning of optical fibersensor technology is sort of diverging your job opportunity in India, Europe and USA.
Optical fiber sensor Industry & Academic sector
Worldwide top ranked companies of optical fiber sensor technology are Organic Robotics, Aerodyne research, Interdisciplinary consulting, NKT Photonics, NP Photonics, Eagle etc. Techno-savvy world demands scientists, engineers and technicians with relevant qualification and experience of photonics. Making a career in optical fiber sensor field is stable and rewarding. Students of Photonics and Optoelectronics are fascinated as sales or service engineers in high-tech equipment industries; High scope as researcher or professional officers in universities, government and industry-research laboratories. There is opportunity as optical communications network support engineers and managers; and also, in defence research and development organizations.
Are you surprise! There are surveys during the past several years portrayed that European workers in the photonics industry are generally satisfied with their jobs, enjoy prolonged vacations and earn a better-than-average living with their highly specialized, technical knowledge.
Global Start-ups Venture of Fiber Optic Sensors2021-2027
Post-pandemic global market of Fiber Optics Sensor is reported in Research and Market.com (Fiber Optic Sensors – Global Market Trajectory & Analytics).Intrinsic Fiber Optic Sensors, is projected to record 8.6% CAGR and reach US$910.3 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Extrinsic Fiber Optic Sensors segment is readjusted to a revised 6.9% CAGR for the next 7-year period.
he Fiber Optic Sensors market in the U.S. is approximated at US$227.7 Million in the year 2020. China, the world`s second largest economy, is estimated to reach a projected market size of US$328.4 Million by the year 2027 trailing a CAGR of 12.1% over the analysis period 2020 to 2027. Japan and Canada, each forecast to grow at 4.3% and 7.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 5.1% CAGR.This market growth will accelerate the job opportunities in the optical fiber sensor field.
Why this growth is expected? will it fetch career prospects!
COVID-19, the pandemic, restricted human life within their home, millions of people compelled to work from home and stuck to their computers than ever before. Eventually, now a days, without the help of internet life is difficult. Vodafone already declared in a recent article that data traffic increase by 50% in some markets. Online services are being obstructed, broadband downloading speed becoming low and FWA has limitation. So, continuous demand of optical fiber in telecommunication starts the growth of optical fiber industry.
After pandemic, demand of optical fiber sensor is expected to become more intense, particularly for applications in extreme environmental conditions in which electrical sensors fail to function as effectively. Examples of such applications include the oil & gas and manufacturing sectors.
The strong demand is expected in exploration of unconventional energy resources across the world. Ultra-miniaturized and power-efficient sensors promotion is predicted to contribute significantly to market growth. The market is also driven by applications such as crack monitoring in concrete-based structures.
Advancement of Fiber optic sensors in current scenario is faster and efficient means for identifying structural damages in civil constructions and aircrafts. Sensing intrusion in secured premises, identifying presence of oil in oil reservoirs etc. are the significant applications so far with optical fiber sensor.
These are the reasons why optical fibersonsor technology will continue to remain in focus of global R&D and commercialization efforts in these segments. Post-pandemic era will be demanding for more effective cleavers, low-loss splicers, multi-port couplers, intra-fiber devices, and mode-area transformers etc. Consequently, the associated companies, R & D sector of government and private sectors will create promising career prospects for the students.
Over the past one decade or so, we have been hearing about it, talking about it and experiencing it as well. Indeed, digital is the way forward in journalism. Even before the Covid-19 pandemic arrived, new media had emphatically established itself as the primary journalistic platform. If at all there was a tinge of doubt vis-à-vis the primacy of online news content, the pandemic sealed it for once and all.
YouTube Journalism: Many reputed and mainstream journalists including the likes of Barkha Dutt and Faye D’Souza have opened their YouTube channels that are constantly streaming news and views. In fact, going by the sheer content quality, it would not be an overstatement if we were to say that these YouTube channels are likely to replace the mainstream news channels very shortly. Owing to the fact that these YouTube channels are largely independent, the news that are being transmitted through these channels are largely unbiased and censorship-free. Given the scenario, young and bright journalists can think about opening their own YouTube channels instead of following the beaten track. One also needs to consider that the amount of investment that one needs to make to open such a channel is minimal.
Vlog and Podcast Journalism: Industry veterans often talk about how vlogs and podcasts are gaining in popularity with each passing day. Topical vlogs and independent podcast sites could be a great way for an upcoming journalist to leverage their knowledge and expertise. As alternative media is pushing its envelope, the content quality of these vlogs and podcast sites is improving at an exponential rate.
Freelance Mobile Journalism (MoJo): There have been umpteen discussions on mobile journalism or MoJo and the discussions keep getting intense. However, what everybody seems to have forgotten is the growth potential for freelance mobile journalism. Mobile news content has the capacity to make journalism a lot more encompassing that what is currently the case. As we are trudging through an economically depressed post-pandemic time, journalism of tomorrow will be largely mobile. Cheap technology and easy navigability of content will create all the difference.
Data Journalism: Moving ahead, data is set to be the key. Surfing through data and making sense out of it will become the most important skill for a journalist. Therefore, technology and numerical skills would distinguish a successful journalist from a not so successful one. When we talk about data, we also talk about the seamless and palatable representation of data.
Journalism through Infographics and Animation: In a world that has seen the unbelievable growth of technology, it is only natural that the traditional modes of news content delivery would cease to be effective. Therefore, text, photographs and videos are no longer enough to impress and hold audiences. One also needs infographics and animation clips to make a news package more incisive and consumable. Journalists who can create meaningful and impactful infographics and animation would be in high demand in the next few years.
Spatial Journalism: Before we discuss the possibilities in spatial journalism, we need to understand what it exactly is. Spatial journalism can be loosely defined as a novel form of journalism that juxtaposes the concepts of place, space and location into traditional journalistic practices. The location can be physical, augmented or virtual. It involves new storytelling formats such as the ones that include Augmented Realities (AR), Virtual Realities (VR) and Mixed Realities (MR). What is clear though is the primordial role of technology in the entire process. Subject to the fact that immersive storytelling has better chances of retaining news consumers, spatial journalism can be safely considered to be biggest thing in journalism.
Modular Journalism: Modular journalism is the practice of looking at a story not as a monolith but as a collection of bits and parts. The process of crafting a story by including only those parts that are consumable and interesting is called modular journalism. At a time when the attention time among news consumers is consistently shrinking and content creation is becoming increasingly difficult, modular journalism is set to be a panacea. Therefore, journalists who know the pulse of their audience and can accordingly create a story without bothering much about the older traditions in journalism are destined to be more successful than the rest.
Human Interest Journalism: Over a period of time, young and aspiring journalists have been made to believe that stories that encapsulate the pulse of the common people do not create much public interest. However, recent trends in journalism has proved it wrong. Therefore, empathetic storytellers who understand the finer nuances of humanity would be in demand. The pandemic has shown the vulnerability of the human race in the face of natural adversity and hence people throughout the world have started understanding the importance of documenting human frailties. This is a marked opportunity for young and sharp minds in journalism to explore storytelling with humanity at the core of it.
Health Journalism: With the pandemic having changed the dominant global discourse, health journalism and health journalists would continue to become increasingly more relevant. Therefore, young scribes who are interested in health journalism can ride the tide and become successful in practically no time.
Technology Journalism: With technology set to become even more encompassing in the days to come, journalists who understand technology have a greater chance of making it big in the news content market. In very simple terms, reportages that concern technology would become the norm.
Journalism, as we know it today, would significantly transform in the next few years. The most important thing is to comprehend the pulse of this change and act accordingly. If a prospective journalist can do that, there will be no looking back for her/ him.
This blog encompasses the changing lens of digital journalism and tries to provide information pertaining to career prospects in the broader domain of journalism for upcoming and aspiring scribes. Just in case you find this blog useful and relevant, please make it a point to share it with as many people as you like for them to know the contemporary nuances in journalism and related career opportunities.
The change from landline phones to the movability that 1G distant advancement offered was an immense leap. However, in our view, the leap from 4G to 5G is in much the same way enormous, as 5G is the vessel that will broaden the Internet of Things (IoT) climate decisively. We expect the creating number of related contraptions passing on at higher multi-gigabit data speeds and dare to increase network capacity to work with 5G’s gathering rate. Besides, as individual and corporate clients experience 5G’s benefits, they will clear a path for 6G’s augmentation — which history proposes is most likely going to come sooner than later.
Key Points
Broadband IoT, including 4G and 5G far off headways, is ready to outperform 2G besides, 3G as the part that engages the greatest piece of IoT applications from one side of the planet to the other by 2027.
The amount of related IoT contraptions generally extended by around 9% in 2021 to 2.3 billion unique endpoints. Moreover, that number should pass twofold to more than 27billion when 2025.
The energy for 5G continues to grow with associations beforehand executing the advancement. 5G should make 4G old by 2030, along these lines, with everything taken into account 6G could be Again ready to change IoT.
5G Network Expected to Widespread in 2025
As with each new alliance, a mass get-together of 5G will take time, yet not as much time as its forerunners. The 3G social affair wasn’t fast due to purchasers floundering towards change and 3G’s more extreme expense networks. The clearest system for drawing in an agreed data network development combines exploring the speed at which past cell networks were made. Shipped off in 2001, 3G cell networks didn’t change into the norm until 2007, when clients embraced 3Gconnected phones — four years after 3G opened up and 16 years after 2G moderate accessibility opened up. Generally, 4G cell networks were conveyed in 2009 and changed into the standard four years eventually later in 2013 — two years faster than the 2G to 3G change and simply a brief timeframe after 3G shipped off.
Cell Information Network Ages as The Years Progressed
As per these certain examples, we expect 5G’s gathering rate to go on in the steps of 4G’s fast move to standard. After a restricted scope course of action in 2015, as attempts began testing 5G advancement, current appraisals suggest an overall inevitable gathering of 5G occurs in 2025 4G flexible enrolments are projected to top at 4.7 billion in Quarter 4 2021, and a short time later constantly decline to 3.3 billion around the completion of 2027, as 5G transforms into the fundamental participation choice.
Data Communication Lifecycle
Telecoms Report for 5G Adoption Evident Already
In its middle, 5G is planned to further develop the IoT’s buying experience. Purchasers will need to get to cloud organizations rolling from multiplayer cloud gaming, extended reality (AR)- filled shopping experiences, and permission to free robots for movements. As buyers experience 5G power, the more they’re likely going to research. Additionally, according to telecom providers, the word is getting out. Verizon itemized that 25% of its buyer distant clients used 5G-capable contraptions under a year after their conveyance, well before 4G’s 10% gathering rate a year after ship off. As a part of the 5G increment, telecoms are shutting down additional laid outages, including 3G, to reuse frequencies and work on their 4G and 5G associations. AT&T logically progressed away from the 3G relationship in February 2022 T-Mobile means to make a move as needs be in July, and Verizon before the ongoing year’s over by the completion of 2027, 40% of cell IoT affiliations should be broadband IoT (4G/5G).
5G Plan to Overtake Market
5G’s Power on display
A couple of extraordinary IoT associations are early adopters of 5G advancement. From time to time, 5G made their more prepared models old. In various cases, 5G nudged the improvement of new advances. One model is Qualcomm’s Snapdragon, the association’s adaptable structures on a chip (SoC) thing suite. In handsets, the Snapdragon 8 Gen 1 is the world’s most significant 5G modem-radiofrequency reply for showing up at a 10-gigabit download speed or 10,000 megabits. At this speed, colossal data records can be downloaded rapidly. For setting, 4K spouting across different contraptions expects around 100 megabits or 1% of Snapdragon 8 Gen 1’s most extreme limit. Qualcomm checks that 5G-engaged handsets will show up at 750 million units sold in 2022. Cisco’s Catalyst 900X trading stage is another model. In light of Cisco’s Silicon One development, the 900X licenses the association to use quick Wi-Fi 6E sections to give 5G and cloud-based game plans. It expands the presence of existing cabling from 1 to 10 gigabits. Cisco hopes to offer 5G as an a-organization game plans commonly open to private endeavors, the advancement ability of which could be gigantic given the prerequisite for further developed data speeds, cloud accessibility, and flexibility in blend strategies. All around, attempts reliant upon security, similar to the Federal Emergency Management Agency, and organizations, such as programming as-expert association, Zendesk, relied upon Cisco’s switch advancement. Cisco expects spending on private LTE and 5G association establishment by relationship to outperform $5.7 billion by 2024. Likewise, mechanical innovation association ABB worked together with frameworks organization and telecom association Ericsson to make the keen handling plants address what might be on the horizon. ABB expects to include 5G advancement to motorize client help with utilities, present-day, transport, and structure pieces. 5G should allow more modern office robots to exploit the cloud for more unmistakable figuring power and discard comparatively inefficient and extreme in-house central dealing with units or plans taking care of units. All the while, robots can be controlled utilizing a 5G remote organization inside a distance of 1.5 kMS and in any case show steady control, given 5G’s super-low torpidity capacities. The overall market for 5G in cloud mechanical innovation should create at a 79.2% form yearly improvement rate to reach $10.6 billion by 2028.
5G Adoption to Surface the Way for 6G
We guess that fundamental tailwinds ought to result from 5G’s ability to relate, all things considered, everyone and everything speedier and more strongly than any time in late memory. Additionally, 5G’s accelerated gathering rate near to its predecessors will set up the overall economy for an altogether faster rollout representing things to come. 6G, which could hit the market by 2030, will offer more imperative use of circled radio access association (RAN), terahertz (THz) range for essentially more prominent cut off, lower dormancy, and better reach sharing so various classes of clients can safely have a comparative repeat gathering. With inventive work in progress starting around 2020, 6G will progress IoT impressively further towards a possible destiny of totally savvy and autonomous structures. Regardless, first, we’ll embrace 5G and its benefits as a general rule, which are currently starting to show up.
Advantages of 5G Communication
Fast Speed: The zenith speed of 5G correspondence can reach to 10Gbps up and 20Gbps down. Clients can truly experience speeds of 50Mbps up and 100Mbps down.
High cut off: 5G correspondence network is prepared for supporting high-thickness contraption affiliations and high breaking point data transmission. The presentation rundown of a 5G correspondence network is 1,000,000 contraption relationships for each square kilometer. Meanwhile, the display record of a 5G correspondence network is 10Mbps data transmission capacity per square meter.
High unfaltering quality: 5G correspondences support significantly strong data affiliations. Additionally, a show indication of high steadfastness tends to 0.001% package incident rate. This speed is like fiber optic trades. 5G correspondence network utilizes the consideration and convenience of low repeat band and the high information move limit and high speed of high repeat band to give high trustworthiness correspondence to clients through multi-affiliation advancement.
Low deferral: 5G correspondence has unimaginably low dormancy. Moreover, the typical show record of 5G correspondence’s beginning to end inaction is 1ms.
Low power use: 5G correspondence can figure out the traits of low power usage in unambiguous circumstances. 5G correspondence maintains high rest/development extent and broadened rest when no data is conveyed. In low power wide locale association (LPWAN), IoT has a remarkable application prospect.
6G Infrastructure Scenarios
Other than the utilization of new recurrence goes, an examination concerning new organizations is necessary. While certain uses of 5G will likewise keep on being conveyed in the current 5G groups, which, over the long run, perhaps rethought to 6G.
Industrial Networks
While 5G was inventive in presenting the chance of industry 4.0, we infer that 6G will take colossal steps in changing the social occasion and creation processes. The improvement of present-day affiliations will rely on useful social affairs of current and future radio access advances to the key business 4.0 and past use cases. Current associations are viewed as privatized, zeroing in on insane persevering through quality and ultralow idleness.
The critical strategy use cases are:
Correspondence among sensors and robots
Trades across different robots for coordination of attempts
Correspondence between human current office heads and robots.
Right now, to accomplish the necessities for ultrahigh unwavering quality, most of the business approaches are going on a few spots in the extent of 3.4 and 3.8 GHz, where the spread divert is decently rich to the degree that diffraction ability. Regardless, machines with immense openness in the 6G period will likewise request high information rates close by advancing control and Al to have the decision to convey and manage top-quality visual information, drawing in robotized twins of machines and activities, too s remote inspecting. To this end, we expect the utilization of millimeter Wave frequencies notwithstanding bundles under 6 GHz for the present-day relationship over the going 10 years.
Wireless Personal Area Networks(WPANs)
One more area of affiliation is WPANS and far-off areas (WLANs). These WLANs’ astoundingly short affiliations may be under 0.5-1 m for WPANS and up to 30 m for WLANs. All window WLANs sight be reasonable for this application, taking into account that the affiliation money-related course of action can meet how episode when the higher windows are utilized and where genuine execution advancements exist.
Autonomous Vehicles and Smart Vehicles say Networks
6G could be utilized for data splitting between free vehicles and V2I. In any case, there are questions are expecting traffic conditions and brief distances considering showing up at deterrents talked about before will make the THz packs appropriate for this application. Further, in more, the speedy adaptable relationship between getting wires on train ate roofs and foundations can be utilized for transmission of both thriving’s fundamental data and outright pilgrim information. Such incredibly high rate joins are fitting for THz, yet the high cover ability makes serious areas of strength for beamforming bungles and expected issues with the Doppler spread. While the speed of current fast trains is fundamentally solid, and thus, shafts can be controlled in the right course settled on supposition, the required beamforming gain (and related thin bar width) makes the design touchy to even little deviations from the measures. Besides, high-rehash designs can comparatively be utilized for access among UES and radio wires in the lodges that outright the traveller information, like a (moving) area of interest. Recalling the arising 6G use cases, explicit prerequisites, new recurrent social events, and key sending conditions, we examine the developments expected to be the course of action of 6G radio and centre affiliation plans.
Ever since the outbreak of COVID-19 or the novel coronavirus from December 2019 till date, the whole world is adversely impacted by the induced pandemic which has forced on every form of the established system, a drastic change in the day-to-day lives of the people belonging to different strata of the society. The socio-economic setup that was prevalent throughout the world, is already significantly shattered, and hence calls for the conceiving as well as establishing a new system wherein the various functionalities may ensure the smooth and orderly execution of different aspects of the human society can be reinstated keeping in mind the robustness of this system against a pandemic like situation such as these.
This COVID-19 infested pandemic has exposed major loopholes and faulty perceptions regarding the various domains like, healthcare sector, financial institutions & bodies, educational establishments, research & developments bodies as well as public welfare organizations, as a result of which the whole world community stands not just clueless but also helpless in grappling with the current catastrophe.
a) Impact of Covid on the domain
The viral outbreak at a massive global scale has forced governments across the world to impose hard lockdowns and travel restrictions thereby compelling the shutdown of offices that offer varied services related to several sectors. Furthermore, at an individual level, people need to maintain a safe distance and be physically covered (especially facial areas) at maximum times when outside. This has invariably impacted interpersonal communication greatly.
Considering all the above factors, a computer/smartphone device, internet connectivity and a relatively stable power supply has come to the rescue of people in many ways. Professionals associated with the computer science & engineering domain are able to maintain various sorts of data in large bulks securely and meticulously with the help of different technologies. Furthermore, with the advent and development of the internet infrastructure, an abundance of virtual space can be created and managed for warehousing these data. Various applications are these days widely used via handheld devices to serve day-to-day purposes like product or food delivery, cab or train booking, hotel booking, seat reservation at any event, online academic courses, online mails, messaging and meeting and so on.
With this current pandemic prevailing all over, the usage of the above online applications is greatly amplified as these software-based utility tools are proving to be beneficial in running the various sectors simply while sitting at home. More and more people are continually seeking online services and demanding applications that will make it possible in every way to handle various business or commercial activities, smoothen the functioning of the education and healthcare sector and providing real-time support to travel as well as transport services. Even in the entertainment industry and also crime investigation & forensics, complex application development with easy user-friendly outlooks are ever-growing.
In short, the computer science & information technology domain has invariably become even more lucrative, prospective and ever-growing field as the pandemic has forced majority of the services to go “online”. Interestingly, a number of professions has by this time become obsolete and many individuals lost their jobs except for some cases such as this domain. These days the most important and valued element is data on various things and this data is available in such large quantities that it needs organized storage and management. While attempting to find a robust and effective solution to the COVID-19 virus, several amounts of data are being recorded and used. Efficient handling and accessing of such data is thus necessitated which is realized by the applications developed by various professionals who are experts in the computer science field.
b) New trends
As mentioned earlier, several sectors across the world are either closed down or grappling to survive by somehow managing to lift their face up the troubled waters of the pandemic crisis. An interesting trend of relying on online services is being noticed among such sectors.
Education: With almost all academic institutions physically shut down, this sector has shifted to online mode of admission, lecture delivery, examination conduction, assignment delivery, subject-wise note sharing and student evaluation. These activities require the support of some multimedia-enabled devices having a camera, microphone and speaker, online document preparing web services, and virtual (cloud-based) storage space. There has emerged a vogue of online coaching and academic preparation via the use of mobile apps like Byju’s Classes, Unacademy and so on which have reduced the dependency on availing tutors. Altogether, all these necessitate the development of software-based applications that require the expertise of domain professionals.
Healthcare: Currently as the majority of the professionals in this sector are the frontline ‘warriors’ in this battle against the pandemic, naturally, they are highly exposed and vulnerable to the COVID-19 virus attack. Despite the extreme precautions taken, most of them even are losing their lives to this deadly virus given the highly contagious environment they are working in. This has led to a fear of psychosis among the general public to avoid visiting the doctors and other medical professionals for a routine health checkup. As a result, the growing demand for online health checkup from home has led many software and app developers to build such dedicated applications that aid in routine healthcare and delivery of medicines. Some of the prominent apps operating in India are DoctorOnDemand and PharmEasy.
Business, Commerce, Banking & Industry: Several commercial and industrial workplaces are physically shut thereby causing losses and job cuts. A growing need has propped up for automation of industrial machinery and online support to various financial services as well as transactions, remote ordering, selling and purchasing, delivery of items. Some of these applications are realized by popular app services like Yono app (State bank of India), PolicyBazaar, Amazon, Flipkart, Paytm, Myntra.
c) Areas of research
Unlike other domains where research and development include extensive needs for laboratory or enterprise-level facilities and field works, pursuing research in the computer science domain requires just three things at home: a good quality computer system/workstation, internet connection and access to research-level online repositories. There are several open-source development tools that can be downloaded and utilized for effective research. Some of the major domains where computer science has pervaded are Medical science, genetics & genomics, microbiology, transport technologies, core industrial & engineering, basic sciences. Researchers under this domain by sheer knowledge of Artificial Intelligence, Data Science, Machine Learning and Deep Learning are gradually succeeding in presenting automated models for determining the nature and spread of the COVID-19 virus. Although the concept of Artificial Intelligence is not new (coined in 1956 by John McCarthy), the extensive development and the need for massive automation across several fields has uplifted the status of this concept that has led to enhanced research in Artificial Intelligence, Data Science, Machine Learning and Deep Learning. In short, a professional equipped with such domain knowledge easily feels valued and almost indispensable across several multi-disciplinary fields.
Commenting on language, Federico Fellini, the acclaimed Italian film director once said “A different language is a different vision of life”. The same goes for communication. An embodiment of human emotions manifested through diverse means and tools – advertisement, public relations (PR), corporate communications and so on. How can you control free-flowing human emotions? Like a bridge that tames a river to attain productive outcome, communication management controls the flow of information both online and offline through systematic planning, implementation and monitoring of all channels of intra and inter-organizational communication to achieve an efficient system of communication dissemination.
MBA in Communication Management program offered by the Department of Communication Management, Adamas University, Kolkata, trains its students on the ways to design corporate communication strategies and devising internal and external communications directives. Our program is designed and delivered according to the 40:60 Educational Model, where the classroom teaching constitutes 40 per cent while the remaining 60 per cent is field-based training. How does our media education system cater to the dynamic world of communication? Let’s explore more.
As we are aware, Covid 19 has indeed impacted the communication and media ecosystem globally like never before. The revenue of traditional media houses is dwindling. Execution and administrative work will now mostly be done by artificial intelligence (AI). Clients are demanding from agencies creative insights and strategies. This adds to already existing conditions of increased noise, lesser attention span, media cacophony, diversified media, ever-increasing influencer list and the fast-evolving social media. The complexity of media ecosystem has just increased manifold.
The success of public relations or any communication professionals will depend on achieving measurable business impact. The pre-pandemic and post-pandemic expectations from industry and professionals may vary widely. Customer “sensitivity” that is undoubtedly is on an all-time high remains vigilant about the cause and statements from influencers and ambassadors of a brand. Here comes equipping our students with adequate and relevant skills. The MBA in Communication Management program promotes ethical consideration, compassionate outlook, and socially responsible approach among the learners. We mentor 24×7. Online study materials, videos and exercises are available round the clock. Our well-entrenched network facilitates regular networking of students with distinguished industry professionals. Workshops and training sessions are regularly conducted by experts from the industry. The learners participate in national and international seminars and conferences. Internships, industry visit and familiarization tours/visits to relevant facilities enhance their skills.
We believe in Experiential Learning – a process of learning through experience, and is more specifically defined as “learning through reflection on doing”. Experiential learning, participative learning and problem-solving methodologies are used to nurture the leaders of tomorrow.
Our Information and Communication Technologies (ICTs) enable efficient interactions among students, faculty members and other stakeholders. Likewise, through Capacity-building, we “develop and strengthen” the skills, instincts, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world. “As a part of Skill development, we actively (1) identify skill gaps, and (2) develop and hone those skills.
Awareness of trends in technology as a skill refers to being mindful of the technology that is recently becoming popular and is readily accepted in the market or industry. Ideal technology trend awareness skills mean a person’s ability to either correspond to the industry-wide technology adoption or surpass it, which is our endeavour is to inculcate knowledge of technology in our students.
Our focus is research-oriented. The communications industry is dynamic and ever-evolving. Our focus includes research relating to situations and techniques to address the same.
Industry Orientation sits at the core of our courses at MBA in Communication Management. Many of our mentors and advisory board members are respected figures in the industry. Internships and industry-sponsored projects by students are compulsory. Our trainees are continuously exposed to the best practices, points of view and perspectives.
Entrepreneurship is the spirit of the day, and our program actively encourages the objective of entrepreneurship that inculcates competence to succeed in the market and confidence to create new ventures, and jobs in the economy.
Our constant endeavour is to advance the agenda of Global Standards and Outreach. Our curriculum follows best-in-class global standards. We have a mix of faculty members from academia and the industry with extensive international exposure. International tie-ups and regular connections through specially designed events are our speciality.
Whether its Consumer Behaviour, Brand Management, Communication Management & Experiential Marketing or Entertainment Media Revenues or any subjects that you choose from the bouquet of the subjects that we offer – our program comes with courses like Human Resource Management, Economics, Finance, Information Technology and Soft skills to transform you into a complete professional.
Our placements and internships include compulsory industry internship. Reputed news organizations from across the country and abroad hire the passed-out trainees. The salaries offered to passed-out trainees are at par with the best in the industry.
What are you waiting for? Join MBA in Communication Management and experience the world of difference.
On 29 July 2020, the Government of India, through its renamed Education Ministry (erstwhile MHRD), launched the National Education Policy 2020 (NEP 2020), the first education policy of the 21st century, based on the foundational pillars of access, affordability, equity, quality, and accountability, and aligned to the aspirations of the citizens of the era. For Adamas University, this path-breaking policy presents the perfect setting of its cherished aims and objectives. Since its inception, Adamas University, through the general notion of academic freedom, benchmarking with the best of the world, unshackling the quality framework, has been nurturing all its constituent schools and helping them realize the aspirations of the millennial population they serve as students and scholars.
In spite of the raging pandemic, the School of Business and Economics (SOBE), is well poised with its robust work practices, frameworks, strategies and tools to understand and manage the challenges of building a modern, international, relevant centre of excellence, catering to the unique needs of the students and the corporates that it considers as primary stakeholders. The School rests on three strong unique pillars (USPs, if one may call them):
1. Deep connect with the corporate:
In the most canonical way, business is a practice-driven field, so the deep connectivity with the corporate world is imperative, and a real differentiator in this red-ocean of management or business schools, the vast multitude of institutions operating with essentially no difference, leading to commoditization of business education in India. At SOBE, we believe that business is going to transform the world for the good of all by facilitating more and deeper communication between management professionals, scholars, and students. SOBE with most of the faculty either having substantial corporate experience or having worked as consultants to the corporate world, try to mimic through modern online teaching methodologies how the real world works to ensure employability of its students.
Ever alert to the dichotomy between what is taught and what is needed in the job place, SOBE bridges the perceptual gap between the corporate world and the world of academia collaboratively. A few programs, in cutting-edge sunrise sectors like logistics, analytics, and entrepreneurship, offered by the School are actually conducted in tandem with industry partners. The proverbial parallel worlds of the academics and the practitioners are not only divergent, but also mired in deep mutual suspicions. In these and other programs offered by SOBE, corporates are involved not just delivery of content, but in almost every facet of the scholastic activity – curriculum design, planning of evaluation methods, internship design and execution, student assessment, apart from the usual delivery of content through industry speaker series, guest lectures, best practice or case study discussions by corporate professionals.
2. International curriculum:
One clear area that the prevalent situation has brought to the fore, and compelled humanity to take note of is the fundamental assumptions behind much of our business practices. Business is integrated, supply chains cover the entire globe and borders do not restrict exchange of ideas, products and people, just like they have not been able to do with the virus! Globally, corporates are waking up to the wasteful nature of business processes, a general lack of concern for human values (echoing the maxim of end justifying the means), apathy towards the environmental and climate issues, considering any goal other than profit (and the few other variants of the notion with sugar-coated nomenclatures) as tick-in-the-box items to have to look good, rather than to be good, and many such ways in which business have been running for quite some time now.
SOBE, in tandem with its partner institutions and universities across the globe, notably from Europe, USA and South East Asia, exposes its students to the imperatives and challenges of global business with all its covenant human and world issues.
3.Digitally enabled:
The pandemic time is perhaps an opportunity to once again revisit the question of what we teach, why we teach, who must teach, how we teach, and where we teach the future business and management professionals. But the physical restrictions that it brought about forced academia to shift from the conventional classroom lectures pedagogies to digital online learning systems and processes. SOBE, along with the other constituent schools of Adamas University, made an effective move, which was endorsed and vindicated by none other than QS, and we were awarded the QS e-Lead certification, one among the early few to get it in the entire East and NE India.
Developing a scientific temper, humanism and the spirit of enquiry and reform among students in the digital environment, though challenging, is the mainstay of SOBE faculty. Gravity of the pandemics on people will humanize business schools by bringing society in their cross-hairs when it comes to research agenda, teaching curricula and outreach. With the entire World Wide Web at one’s disposal as teaching-learning tool, creativity and ingenuousness of faculty members enable multi-faceted learning among students. Unique digital pedagogies, like flipped classrooms, are being constantly developed by the faculty members to enhance student engagement and learning.
SOBE believes that education is a transformative process. How to we transform ourselves? Essentially, it is a matter of mindset and courage to buck the trend. While the rest of the business schools keep zigging the way they have been for some time now, few torchbearers need to zag and stand the ground at least for a reasonable amount of time for the business school environment as a whole to go through this transition by unlearning the old way, and relearning the new. SOBE wants to be among the pioneers to shed the image of an also-ran, easy-going, mostly local, average-placement oriented program to a unique, rigorous, global, good placement oriented force to reckon with. The best part of this is that as a nation, we know what needs to be done. It is in execution that we fail. The National Education Policy, NEP 2020, as a whole, urges us to take the plunge into this new world of excellence.
Everyone remembers how, when we were of 10 or 12 or 14 years of age, our parents and teachers almost gloated on our tiny abilities to draw, paint, dance, sing or write a poem; how we were paraded before our relatives to ‘show our talent’ or perform on school stage on Annual Day/s.
As we turned 16 till 18 and faced two Board exams of X and XII standards, all these great abilities took a back seat, were dubbed as ‘hobbies’ and declared not to be pursued much for the moment. We must rather focus on our careers, education that will give grades, make us logical and rational, and put us on a great professional track as the best engineers, doctors, lawyers or stock-brokers of the world.
We even thought that anything which is creative, which is right-brain, which is aesthetic or artistic is for appreciation, admiration, a tool to break ice with others, for social charm, and only that much. They are not to make money, create careers, be valued in the economy.
Exceptions to the Order of the Day:
There were exceptions though. Someone’s piece of art sold at thirty lacs you hear. Someone sang for almost half a crore one night. Someone wrote a story whose film rights went for twenty lacs you got to know. And many more. But these were not enough for your ‘security’ seeking parents and would-be parents-in-law to consider you having a recipe of ‘success’ ahead.
Security? Sustainability? Career? Money? Fame? Name? Network? Recognition? You name it and it is there for the taking. But only for those who would go the full hog to turn their die-hard dogged passion into a marketable sustainable admired profession. Dog is my favourite animal indeed.
Today, the media and entertainment industry is pegged at Rs.1.7 lacs crores (some 22 billion dollars) in India, according to FICCI Frames annual report of 2020, with some 2.4 million people working, and till 2019, it was growing at 13% annually on revenue and 11% in new work-force addition (with some 9% falling to attrition as well). The figures are far higher than the GDP growth rate of the nation. Surely, pandemic has caused a havoc in these figures, details of which are still not known till we have the next FICCI Frames white-paper on the industry. The digital revolution is sweeping across the world of creative expressions bringing forth web entertainment on the internet and through OTTs, mobile and online journalism, reputation and branding online, radio online, et al. Lower entry barriers are making digital media almost a cottage industry, though the revenue models for all digital media properties are still not in place, which is a question of time to evolve.
Bold New Path Ahead:
So, the storytellers around, stand up and choose your medium and audience to tell your story. Tell it in audio through podcasts and radio. Tell it in pictures through photo features and creative photography. Tell it visually through your computer-generated graphical or animated visuals. Tell it audio-visually through short stories, feature films, web series. Tell it for-profit and not-for-profit organizations through branded content. Tell it on streets, tell it on stage. Tell it in whispers, tell it in small groups, tell it to many, tell it to all, tell it loud and clear. Tell it in silence, tell it with sound. Tell it in tears, tell it with laughter. But tell it with all your charm and boldness. And making good money in the process. No one thought that a 400 crores investment in story-telling on celluloid over five years can bring in 3500 crores. Bahubali did. Or that a 90 crores investment can bring in 2200 crores back. Dangal did. Even Marathi and Bengali films have crossed the 100 crores mark.
But know the right techniques to tell it effectively, know your right audiences to tell it with the best-desired impact, know how to be resourceful in your work without chasing just the mundane. And, above all, know not just how to produce great content, but how to monetize it seamlessly across all media, and more particularly, in the digital medium.
For the dancers, the singers, the composers, the writers amongst us, we have a world of opportunities knocking on our doors. There are some sixteen types of professional writing, for example, that can make money: fiction, non-fiction, journalistic, web-writing, branded content, screenplay, dialogues, playwriting, copywriting, jingle writing, technical writing, and a lot more. You want to tell what you see, or what you imagine, or what you believe in, or what you observe: you have takers for all.
Media and communication domain has three broad pathways: journalism, entertainment and brand communication, and then several specialization areas within each of these. While specialized skills and knowledge are must, one must begin from a broad base of understanding the entire gamut of communication, its technology and its business, before specializing in one segment.
Tech-driven Story-telling Ahead:
Those creative geeks with penchant for technology more than others: you have a longer path of fun and success. We are now in a world of fantasy visualized into animated images, characters and stories, or into engaging games and play-stations. The stories you cooked up all your life, with some observation of your sample audiences, can be evolved into video games that engage them. Today, virtual reality (creating the make-belief world which is not in front physically) or augmented reality (extending the physical reality to a larger canvas) are storming the creative space. They are breaking all frontiers of imaginative story-telling.
And to get this knowledge right, with a portfolio that can command a price, and acquiring technical skills that will hold you for long in the marketplace of talent, choose an institute which is hands-on, which is intricately industry-connected, and which is strong in technical infrastructure and intellectual capital.
Learning Hands-on, the SOMC Way:
But you cannot get it all right unless trained well and trained by professionals with high academic and industry accomplishments. That is where Adamas University School of Media & Communication (SOMC) comes in with two Bachelors degrees (BA in Media & Communication, BSc in Media Technology), and five focused specialized Masters degree programs (MA in Journalism or Entertainment Studies, MSc in Media Technology, MBA in Communication Management or Events & Entertainment Management). And to get you strong on fundamentals, all the programs bring in Media Literacy, Computer Operations, apart from learning photography, film & television production, radio, et al. All of these with a detailed film and television production studio, sound studio, and in-house radio. A plethora of initiatives (e.g. MediaNext event, SOMC Blogspot, YouTube channel, international film festival, etc) engage you within the School, and IndiCommS, Jaipur Literature Festival, International Film Festival of India at Goa, FICCI Frames, PRSI Engage et al involving the learners outside the campus. With faculty drawn with backgrounds of Symbiosis, Asian College of Journalism, SRFTI, Roopkala Kendra, Amity, MIT, and with international experience in European and Asian nations, the School has a decidedly global perspective.
Come and interact with the School, the learners and the counsellors to know more, to know better. Bon Voyage in your creative journey.
