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Career in Advertising-Appealing and Rewarding

Communication requires two-person to share some sort of idea or information, which can come in various forms, while advertising follows the same mechanism but with a price. This is one of the most prominent factors that differentiate advertising communication from any personal communication. Prof. Harari, in his book ‘Sapiens’, mentioned the chronological development of three orders that changes the course of humanity, the first one being economy or money, then politics, and the last one being the religion. Advertisements provide evidence of all these factors in their message of discrimination under the veil of various appeals. This is fascinating how a simple product with a very common set of features and qualities can become a hot favorite with the help of massive and effective campaigning. Advertisements play a significant role in spreading and establishing the enter-subjective reality into the mind of the consumer and end up crating and nurturing the value of the product or service they are attached to. The aura that is being created through advertisements also helps in increasing the value and reputation of the brand itself. This makes the job of advertisers even more challenging, starting from the conceptualization to execution and measuring the performances.

One might think that advertising only means creating a piece of interesting design that will increase the demand for the said product or service however, it works beyond the designated areas and lingers within the subconscious of the consumers. Therefore, it requires research beyond the usual level to create a piece of advertising that would be rememberable. Interestingly, when we recall any brand in a particular category, this happens because of the advertisements that we might have come across at some point of time in our life. If it happens, then the job of that advertiser is half accomplished as the band manages to avoid the conflict and clutter while coming to the surface with their presence. The rest half would be considered completed when the consumer finally makes the purchase. Though the job of an advertiser does not end there as the path to a successful campaign requires understanding and acknowledging the demography, psychography, and behavioral perspective and changes of the consumer for years. At the same time understanding the dynamics of the market is also important before putting the ideas into action. Recently there is an advertisement with a tag line “share the meal” where it is appealing the smartphone users to donate a minimum of 50 cents to the hungry children with statistics of smartphone users outnumbers the hungry children by twenty to one. The expected changes that can be brought forward through the contribution of all smartphone users, if they all could donate 50 cents to the poor and hungry children. That will possibly let no children to bed with an empty stomach. The campaign was launched by the united nation’s “world food program” to eradicate hunger from the children as one out of seven children does not have enough food to lead a healthy and active life. The advertisement is a public service advertisement that is cleverly designed to send an appeal to the people who are using smartphones to use their app to donate a minimum amount to save a young hungry soul. While most public service advertisements (PSA) are created to raise awareness among the people on issues of public concern, one of the most struggling challenges some public service advertisements (PSA) could encounter is managing the donation received from the people, unlike other advertisements who can easily manipulate consumers by showing the benefits to them for the investment they are making into their products or services. For some PSAs, the advertisers need to make people understand to give away their wealth for the benefit of the society which is indeed a difficult task and requires a lot of effort and persuasion. That is the reason, many PSAs are adopting innovative ways of sending their message to the people to find a way to penetrate their consciousness.

Brilliance in the message creation and presentation can certainly pull the attention of the viewers towards the advertisement and send across the message successfully. There are numerous issues like fake news, female feticide killing, health and sanitization, safe drinking water, child marriage, and so on where the PSAs are created for the people to be aware of the circumstances, restrictions, and devastations to help in the prevention.

Campaigns that aim to make changes

Fake profile on Tinder

A campaign came out to protest against the fake profiles on Tinder in Ireland that forces many women in Ireland to get into prostitution. The campaign carries a series of women’s pictures that bear the signs of bruises and also show her in a compromised position indicating the constant struggles and abuses storming on her mind and body. The pictures are arranged from a gorgeous looking woman to a submissive and gloomy one with the message “your options are left or right” appealing to men not to contribute in the transformation. While many PSAs are focused on finding a soft spot in the cognitive areas of the views to create a lasting impact on them, this one puts forward a question of moral and social responsibility to seek out the answer for the viewers.

Stop child marriage

Child marriage has been a huge problem in India, especially in the rural ages but that has also been a problem in many other parts in the world where research shows that more than 39,000 underage girls are forced to accept marriage every day. A campaign came out in the veil of the wedding blog showing a 12 years old girl “Thea” is being prepared to get married and engaged in pre-weeding activities while the groom was chosen to be a 37 years old guy called “Geir”. The video shot the wedding day where people attended with open invitations and when “Thea” walked through the aisle to attain the ceremony, more than 3.5 million people used the hashtag “#stoppbryllupet” (“StopTheWedding”) to protest against this injustice. Later on, the stunt was reviled to be a PSA created by Plan International, a Norwegian non-profit organization, to protest against child marriage.

Helpline for Children

A wonderful campaign launched by the Spanish Children Foundation “Anar” emphasizes the brutality and abuses faced by many children. The outdoor backlit standee was designed to integrate two similar pictures where the differences can only be identified by two different angels. For an adult of an average height of 1.75 m, the standee shows an image of a child with a message “A veces el maltrato infantil solo es visible para el nino que lo sufre” (Sometimes, child abuse is only visible to the child suffering it) while for a child with an average height of 1.35m, the image changes to the same child baring clear signs of struggles and abuses with a message only meant for the children to see “Si alguien te hace dano llamanos y te ayudaremos” (if somebody hurts you, phone us we’ll help you). The ad was created by the “Anar Foundation” which runs a telephone line to help children and teenagers who face risky situations with the aim to warn the adults to refrain from such abuses towards the children as well as extend their help to the children who need help to get out such abusive living condition.

Sanitary napkins for the cost of cigarette

When it comes to health and hygiene, Indian women need a lot of awareness and care on the usage of sanitary napkins, especially in the rural territory where hygiene factors are given little importance. A famous PSA is featuring Bollywood actor “Akshay Kumar” in an advertisement on a sanitary napkin where the recent popularity of his film “Padman” was being integrated to raise the awareness of among the people. The PSA depicts a scenario where a worried husband is interacting with the actor while his wife is being attended by the doctors for a disease caused by the usage of unhygienic products during the menstruation cycle at a village hospital. The actor takes the opportunity to explain the usage of sanitary napkins for avoiding such health hazards while the cost of the product is almost equal to two cigarettes. The PSA is covering two aspects in one advertisement while the visible and prominent one is to promote the usage of sanitary napkins for the women to prevent contaminations, the subliminal one is also asking people to stop smoking. The PSA uses the fame of the Bollywood actor who has managed to create an image of a social reformer through his activities and also featured as the lead actor in the movie “Padman” which is based on the achievement of Arunachalam Muruganantham who managed to produce sanitary napkins at minimum cost to provide a healthy living to unfortunate women.

Advertisements are created to raise awareness among the target audience and this industry offers the people who are eager to find a creative outlet a perfect place to reach out to thousands and millions of people. One doesn’t need to be equipped with all different forms of creativity, rather they can choose their skills carefully which would be applicable in creative magnificent at the same time meaning fool paid communication.

Applications of Machine Learning in Geography: Present and future trends

Machine learning is one word at present time machine learning can be defined as a system where computers can perform tasks that require human intervention and intelligence. Machine learning is part of artificial intelligence which is growing rapidly in the present era. Artificial intelligence (AI) is the broader umbrella of computer-driven applications where Human support is hardly required. Deep learning is a subset of machine learning. AI is also associated with the development and design of algorithms. Artificial intelligence and machine learning have reduced the role of humans in many activities Like in industry public affairs research and academia. Geography as a discipline has also benefited from the applications of Artificial Intelligence and machine learning. Geographical information system Remote Sensing and GIScience as a whole get the benefit of machine learning which is termed GeoAI. Different organizations like the American Association of Geographers (AAG) in Environment System Research Institute (ESRI) and Microsoft are collaborating to develop a GeoAI-based platform for the analysis and visualization of different data.

The advantage of machine learning algorithms lies in the fact that the algorithm can use the data pattern to train itself and come up with better predictive or classification solutions. Machine learning is classified into different groups supervised learning, unsupervised learning, Semi-supervised learning, and reinforced learning.

In recent years automation in geography and location-based study is taking place at a quick pace. Mechanisms to monitor different spheres (terrestrial, atmospheric, and aquatic) are growing at high speed. This leads to a large quantum of data availability of different types and formats. Machine learning is helping to analyze this data using different advanced algorithms like Support vector machine, Random Forest, Artificial neural network (ANN), or even one step ahead deep learning methods like Convolution Neural network (CNN) and dynamic learning methods like Q- Learning.

In the area of human geography, machine learning has been used to explore the distribution of products and goods, population genetics, detecting, characterizing, and evaluating human epidemiology, tourism projections, detecting military patterns, international politics, and agricultural production systems. Within physical geography, ML is used to advance research on environmental diversity, biogeography, and abundance, water resource management, climate modeling, climate change, etc.

In the Geographical Information System (GIS), users can use it to comprehend the spatial elements of their work and connect it to data such as population data. The GIS data can be utilized for a variety of reasons, including transportation, drought analysis, agricultural, disease outbreak analysis, land occupation, and so on. At the same time, GIS enables the storing of a large volume of data in a secure manner, as well as access to it at any time and on a rapid basis. So, the purpose of this chapter is to examine previous works and research in this area to better understand the current status and capabilities; also, it will be an attempt to prepare for future improvements in the field of GIS.

There are also many challenges faced by machine learning in the part of lack of data and as well as the quality of data. Quality issues in machine learning lead to improper predictions and classification. As the technology is still evolving real-world complexities are sometimes mishandled by the algorithms. Ethical issues are very much prominent in countering human geographical contents. They’re also voids left for spatially explicit machine learning and other spatiotemporal models. This vacuum of Spatio-temporal models hinders the growth of machine learning applications in geography.

In the future, machine learning will be more robust with advanced GeoAI algorithms which can encounter issues like handling large and complex data. More spatial explicit models and algorithms will be available to provide solutions to complex and multifaceted real-world problems. The emergence of automatic machine learning (AutoML) is showing the path for such a solution. In solving geographical problems of the future integration is required between the conceptualisation and implementation of models. As artificial intelligence has started touching down nearly all spheres of life, machine learning is going to play a key role in unlocking the different mysteries of nature near future.

Post pandemic career opportunities in applied sciences

The worldwide coronavirus pandemic has an impact on many elements of life on Earth, including the various environmental conditions that could influence the COVID-19 virus’s propagation. The pandemic has shown that the public health concern is not only a medical problem but also affects society as a whole; so, it has also become the leading scientific concern to detect and treat the virus. It is natural to evaluate the settled situation in terms of career opportunities for undergraduate and postgraduate students who might have missed the real-time practical and experimental learning because of the pandemic.

Applied science is a branch of science that focuses on using existing scientific knowledge to create more practical applications, such as technology or inventions. While pure sciences are concerned with observing and collecting data about natural events in order to understand and explain them through experimentation and analysis, applied science is concerned with finding practical applications for that knowledge. Applied sciences are used in a variety of fields, including medicine, pharmacology, biotechnology, engineering, and material science. Applied sciences sometimes draw on multiple pure science streams. Applied science education gives a wide comprehension of a variety of scientific ideas and the ability to use that knowledge to solve problems and create answers in several settings. Microbiology, biochemistry, industrial chemistry, food science, fisheries science, environmental science, archaeology, polymer science, material science, electronics, energy, forensic science, and nanotechnology are examples of applied sciences. Candidates with this educational background have a wide range of national and international job options in government, the public sector, and commercial companies. As a research specialist or consultant, candidates might work in a variety of businesses. Biotechnology companies, chemicals companies, industrial laboratories, oil corporations, food institutions, and pharmaceutical companies all have a high demand for Applied Science employees.

Studies in applied sciences can be pursued through a variety of undergraduate programs. A student must choose a specific topic area and study the relevant pure sciences as well as their applications to real-life scenarios, which are often found in an industrial setting. Students who want to pursue a career in applied sciences must have strong analytical abilities to comprehend various parts of a real-life problem or scenario, as well as conceptual skills to develop a solution, invention, or innovation. They must also have a strong problem-solving mindset, as well as a keen eye for detail and scientific curiosity. They will need to work in large teams with individuals from various academic backgrounds, thus great communication and interpersonal skills will be advantageous.

It is important for students and parents to choose a place of learning for their studies as it will guide their whole path of success in life. If you want to be happy, you must choose the correct career. If you end yourself in the wrong work, you’ll be wasting half your energy hating it, which isn’t helpful for your career or life. You will be stuck in the wrong place, doing something monotonous, and as a result, not only will your professional life be affected, but also your personal life.

Adamas University, Kolkata was established with the aim to provide the best possible environment for the learning of students. Founded in 2014, Adamas university aimed to help the young aspirants to make their dream come true through quality teaching and competitive training in the best nature-friendly calm environment in the vicinity of Kolkata, the city of joy and cultural capital of India. The decision to found this university was not a discrete one. But a continuous exploration of the knowledge landscape of Bengal. This is the next step of RICE Education to bridge the basic prerequisite of the job through quality education. There was an essential need to create an eco-system of quality education from School to University. Adamas University is the culmination of that exploration. Starting with a modest beginning, today Adamas University is a unique lush green community of the highest academic standards for developing society-ready professionals for meeting the future demand of the nation by recognizing, identifying, and fostering the unique capabilities of each student and extending support as per the passion of young minds. Distinguished faculty, national-level sports trainer, and residence facility make it a campus that never sleeps. Outcome-Based Education is taught in the School of Basic and Applied Sciences (SOBAS). SOBAS is committed to addressing scientific concerns through value-based science education, which incorporates project-based and research-based learning. It develops pupils into scientifically proficient professionals who can use current instruments effectively. SOBAS cultivates a spirit of inquiry and collaboration in students, preparing them for careers in teaching, research, government, and non-government service. It aids pupils in developing an analytical mindset. SOBAS organizes many scholarly events on a regular basis, such as National/International Conferences, Workshops, Seminars, Expert Lectures, Lab/Industry Visits, and so on, through which students get exposure. The school provides various training programs for students so that they can compete in competitive examinations for achievement.

PHARMACY EDUCATION IN INDIA

Pharmacy is a versatile, dynamic, and fast-growing profession with a wide range of professional opportunities. With the enormous advancement in this field, it became one of the primary pillars of global healthcare. Centrally regulated education policies in India, pharma education became more specific in its target. Pharmacists contribute to their workforce in different areas of healthcare and society starting from medical shops to research and development. Maximum therapeutic benefit from their treatment and medicine is the primary concern of a pharmacist. Many pharmacists work behind the screen to run a smooth healthcare system and face the unbound challenges of healthcare. The pharmacy profession has been ranked by Gallup poll (USA) as one of the trustworthy professions. The third-largest professional to provide healthcare services in the world is the pharmacist.

The pharmacy word has been coined from the Greek word ‘Pharmacon’ which means drug. The demand of a defined pharma education has increased by identifying the complexity of medicine and their formulations and the criticality of making the medicines. In the ancient era, pharmacists are entitled to help physicians. Nearly at 1240 AD, the pharmacy has separated from medicine to fulfil the requirement of skill, knowledge, and responsibility to manufacture medicine. There are other systems of medicine also in practice in India like Ayurveda, Sidha, and Unani where the separate skilled pharmacist demand also came into existence. Pharmacy education in India was certified level offered in Goa by the Portuguese in 1842 and the university level education started in 1937 at Banaras Hindu University (BHU). Since then, several universities, and colleges are offering courses across the country. The first Pharmacy college in Asia was established in 1842 in Goa, India. Prof. M L Schroof is called the father of Pharmacy education in India. The Pharmacy act 1948 regulates the Pharmacy profession in India and as per Sec 3 of this act the Pharmacy Council of India (PCI) has established which regulates the Pharmacy education in India. The courses like Diploma in Pharmacy (D. Pharm), Bachelor of Pharmacy (B. Pharm), Doctor of Pharmacy (Pharm. D.), and Master of Pharmacy (M. Pharm) is offered by different colleges in India.

Diploma in Pharmacy: Minimum requirement is 10+2 Science stream. It’s a 2-year full-time course with 500 hours of hospital training.

Bachelor of Pharmacy: Minimum requirement is 10+2 Science stream (PCM/PCB/PCMB). It’s a four years full-time course. After D. Pharm 3 years course (Lateral entry at 2nd year)

Doctor of Pharmacy: Minimum requirement is 10+2 Science stream (PCM/PCB/PCMB) or D. Pharm. It is a six-year course including one year internship. After B.Pharm direct admission of 4th year of Pharm D.

Master of Pharmacy: Minimum requirement is B. Pharm from a PCI-recognized institution. It’s a two years full-time program. The specializations are Pharmaceutics, Pharmaceutical Analysis, Pharmacology, Pharmacy Practice, Pharmaceutical Biotechnology, Industrial Pharmacy, Pharmacognosy, Pharmaceutical Chemistry, Regulatory Affairs, and Quality assurance.

Ph.D. in Pharmacy: Minimum requirement is M. Pharm. It can be full-time or part-time. The minimum duration is three years.

The Pharmacy education in India is well defined with wide range of career opportunities. It is also a divine profession associated directly with core healthcare system. The professions also include production of medicine, direct health care manger as clinical and hospital pharmacist, educationist, government job, research and development, analytical chemist etc. Choosing Pharmacy profession is definitely a wise decision towards a perfect career and a divine job.

EXPLORE A CAREER AS A MEDICAL LABORATORY TECHNICIAN

What is the Medical Lab Technology?

Bachelor in Medical Lab Technology is a 3-year undergraduate course designed to equip eligible candidates with an advanced learning in both routine and sophisticated laboratory diagnostic procedures. Students enrolled to the course are taught to perform tests that aid in the diagnosis and treatment of diseases.

Eligibility Criteria

Students who wish to enrol B.Sc. MLT course have to qualify their 10+2 in the area of science.
The candidate should pass their 10+2 with a minimum percentage of 50 or equivalent (depends on different colleges) from the recognized education board in the country.

Career opportunities for the students

Laboratory technologist at pharmaceutical laboratories, Pathology labs, Public Health Laboratories, Hospitals, Research and product development etc.
Research Scholar/Scientist
Blood Bank
Medical Officer
Laboratory Manager
Assistant Professor
Laboratory Technician at Government Hospitals by HRB recruitments

EXPLORE A CAREER AS A OPTOMETRIST

What is Optometry?

A health care profession that involves examining the eyes and applicable visual system for defects or abnormalities as well as prescribing the correction for refractive error with glasses or contact lenses and treatment of the diseases.
Duration Of Course: 3 years theory +1 year internship In reputed hospital

Eligibility Criteria

Students who wish to pursue B. Optom course have to qualify their 10+2 in the area of science.
The candidate should pass their 10+2 with a minimum aggregate of 50% marks or equivalent (depends on different colleges) from the recognized education board.

Career opportunities for the students:

Students after completing their 4 year Bachelor in Optometry Course can work in
Reputed Eye Hospital
Start their own Private Practice
Work as a Consultant Optometrist in Retail Outlet
Consultant Optometrist in Multi-national Companies
Research Optometrist
Assistant Professor and Professor in Reputed Optometry Colleges across the countries.

Prospects of B.Ed degree after graduating with English Honours

The profession of teaching is highly regarded, yet it comes with a large level of responsibility as well as obligations toward one’s students. Teachers not only instruct their students and pass on the knowledge they have gained, but they also act as a source of motivation and inspiration for their students, encouraging them to lead lives that have significance and to make important strides in their lives. A teacher should always be attempting to raise the students’ levels of self-assurance and steer them in the appropriate route. There were many educators who spent their entire careers assisting the personal growth of their students and helping them find pleasure and fulfillment in all parts of life.

This four-year (previously two-year) training program is open to intermediates. It places an emphasis on the concepts and technique of teaching and it leads to the Bachelor of Teaching (B.T.) degree, which was subsequently renamed as the Bachelor of Education (B.Ed.) degree.

The current need for qualified educators is at an all-time high due to the proliferation of new schools opening their doors every single day. To be able to be a competent expert in the field of education, one needs to acquire qualifications that meet both the necessary and basic standards.

The development of kids’ linguistic skills not only contributes to their overall intelligence but also facilitates their academic achievement across the curriculum. In this age of globalization, English serves not only as a global language but also as a tool for oral and written communication that can be used to comprehend and make sense of information, mental states, emotional experiences, scientific discoveries, technological advancements, and cultural practices. In order to be successful in the process of teaching and learning English, there are four skills that need to be acquired. They are engaging in the four activities of listening, speaking, reading, and writing.

After acquiring English honors with B.Ed., there are a lot of chances to find a job in private as well as state schools with a nice pay package. The remuneration depends on the role employed in the school. After graduation, it is also possible to build a school.

Candidates who are interested in this field may also decide to pursue more education in this field. Students who have completed their Bachelor of Education degree have the option of continuing their education by enrolling in the Master of Education (M. Ed) program, which is a postgraduate more specialized course. This presents them with the chance to further their professional development in the field of education.

A student undergoing B. Ed will have the opportunity to develop skills such as effective communication skills, self-belief, good organizational skills, logical thinking, exuberance, compassion, empathy, and quick learning. These are just some of the skills that a student can acquire through taking this class.

B.Ed. (English) Degree course makes one eligible to take up the job of an English teacher in various schools in various countries. The B.Ed. (English) degree course develops one’s skills in imparting knowledge to other students. This course provides the candidates, with experience and strengthens the professional competency of in-service teachers; so, it is beneficial for them in many ways.

Another benefit of B. Ed (English) is to add knowledge and develop an understanding of the art of teaching. Two-year Bachelor of Education program that has been authorized by the NCTE and describes the kind of experiences that should be provided to student teachers in order to help them become facilitators of learning. The framework of the course provides a thorough examination of the topics, as well as an intensive field interaction with the student’s kid, school, and community. Perspectives in Education (I), Curriculum and Pedagogic Studies (II), and Engagement with the Field (III) are the three major interconnected curricular topics that make up this program. Along with theoretical inputs from a variety of different fields of study, field-based units of study and projects are a required component of each and every one of the courses. Engagement with the Field is the curricular component that is meant to holistically link all of the courses across the curriculum, while it also involves special courses for Enhancing Professional Capacities (EPC) of the student teachers. The goal of this component is to prepare student teachers to be successful in their future careers. Transaction of the courses is to be done using a range of ways, including as case studies, group presentations, projects, discussions on reflective journals, observations of children, and contacts with the community in diverse socio-cultural situations. These are only a few examples.

The globe is through a period of fast change right now. The way that we learn is evolving. The ways in which we educate and evaluate students’ progress in learning are likewise evolving. The old, authoritarian paradigms are being replaced with newer models that are softer and more collaborative. Students are just as eager as they have ever been to receive direction, coaching, and mentoring. Their interest in learning more about the world that surrounds them only continues to grow. The main difference between then and now is that they have access to the entire planet. They are gaining a perspective of the world through the use of technology that neither their parents nor their instructors ever had. The language classroom of today is very different from those that existed in the middle to late parts of the twentieth century. The emphasis is now placed not on learning grammar, rote memorization, or learning by rote, but rather on using one’s knowledge of language and culture as a tool to communicate with people from all over the world. Students are learning to learn how to reach out to the world around them, utilizing their linguistic and cultural skills to support the relationships they are anxious to create. This is made possible by technology, which is transcending geographical and physical borders. There is a strong argument for rethinking education in a way that places more emphasis on the student, prioritizes collaboration, and is driven more by technology. Our students will be able to communicate with people all around the world in real-time thanks to recent developments in language learning that are propelling us forward in such a way as to make this capability more accessible to them.

WHY DO WE NEED TO STUDY PUBLIC ADMINISTRATION?

When you think of “public administration,” you may visualize managing budgets for a local government, transportation department or improving the efficiency of a public health division at local level or at most an optional subject for writing civil services exam. But the fact is, the role of a public administration demonstrates the government and self-government in its new political and economic conditions. The primary focus of public administration solely relies on providing public services but not limited to traditional services such as health care, transport services and municipal. In the realm of public administration, there are many challenges and complex issues that are faced on a daily basis and perhaps sometimes longer. Studying public administration provides numerous avenues towards transforming and implementing change. The ability to choose from diverse occupations in a wide variety of industries is just one of several benefits of studying public administration.

B.A. in Public Administration is a three-year undergraduate programme which deals with a study of subjects such as administration, public dealings & organizations, and constitutional framework. The students during their coursework learn about policies and programmes of the government and gain knowledge about democratic values of the country. The curriculum covers a wide range of topics. With your degree, you can pursue a career that lets you champion important issues and bring about meaningful change. During your education, you’ll develop critical leadership skills that will help you throughout your life. In your career, you’ll collaborate with highly skilled people in many public administrator roles, which will further widen your horizon in the field of administration. Similarly, for graduates with a master’s degree in public administration, there are many career possibilities that might not come to mind right away. A public administrator plans, organizes, directs, coordinates and controls operations in a government office, private company or non-profit organization. This can be in positions as diverse as that of a community health director or the budget director at an environmental justice non-profit organization. With a Ph.D. in public administration, you could work as a senior policy analyst in any government agency including Indian Institute of Public Administration, National Institute of Disaster Management, Indian Institute for Rural Development and many more. No matter what degree level you pursue, you’ll have the chance to enter a rewarding career where you can effect positive change for individuals, communities, and the general public.

Today in the world where the resources are scarce and there is a dire need for sustainable development, study of public administration will help to find a solution for economical, effective and efficient utilization of these resources. Not only this the knowledge of public administration helps to find a link between the policy-making (government institutions) and policy implementation at grass-root level, it gives us the clear picture of gap between the requirements of the people and the actual policy.

As you study for your MPA (Masters in Public Administration), you’ll gain a comprehensive education in diverse subjects—from strategic planning to non-profit organization sponsorship to electronic governance and beyond. In the process of two-year program, you’ll be able to discover which areas interest you the most. An MPA program with a wide-ranging curriculum and internship opportunities will provide an important breadth of knowledge and hands-on experience. As you study public administration, it not only advances your career but strengthens the community in which you work. As public administration student, you’ll be able to gain valuable leadership skills that employers seek for. According to Forbes magazine, key leadership skills include adaptability, transparency, empathy, flexibility, humility, confident communication, emotional intelligence and commitment to a vision¹. Further, you’ll learn to set goals and inspire positivity in the workplace. With comfort in these skills, you can encourage others to achieve lasting results and make the world a better place.

Throughout your program at bachelors as well as at masters level, you’ll have the opportunity to interact with veteran professionals in fields such as public service, state legislature, public policy and urban politics, education and immigration policy, community development and non-profits, health and behavioural management, and family and child well-being through various seminars, webinars, special lectures, internship etc You’ll find enthusiastic, passionate people working together to improve peoples’ lives in a wealth of areas, from climate change and social justice to racial equality, affordable housing and community development. Direct experience in the field, such as an internship, boosts a student’s resume and increases their job prospects even after graduation, which is one of the most important highlights of Adamas University with a dedicated Career Development Cell. After completion of course, you’ll be prepared to move into a leadership role in which you can mentor like-minded individuals and see your ideas and theirs come to realization.

Career Prospect Post-Pandemic: Film & Television

Everyone wants her or his name on banners, billboards, social media sites, television and newspapers – if you think it is tough, it is. However, if you think it is impossible, it is not.

The world of audio-visual production is undergoing a stark change, especially after the pandemic – the old structure of film-funding-making-distribution-exhibition is slowly fading away. New avenues are created, new paths are laid for such purposes.

Adamas University’s post-graduate program of M.A. in Film and Television is the course that realises one’s dream to be a filmmaker. With four dedicated semesters with courses covering both theoretical and practical aspects of filmmaking, the aspiring student will have the following ‘out-of-the-box’ career options at her/his disposal:

Feature Filmmaker
Documentary Filmmaker
Short Filmmaker
Corporate Filmmaker
Advertisement Filmmaker

There are other avenues of the audio-visual industry, which might entice a youngster with promising career prospects. They are:

Script Writing
Assistant Director
Script Supervisor
Cameraperson
Executive Producer
Sound Designer
Sound Recordist
Editor
Colourist
Gaffer

Apart from these industry-oriented careers, M.A. in Film and Television and B.A. in Media Technology also come with an assurance of a career in academia. They are:

Researcher
Assistant Professor
Subject Coordinator / Specialist

Primary Career Aspects in Details

Feature Filmmaker

Filmmakers are one of the most popular faces and celebrities of the world – yes, more than a doctor or an engineer. It is not always about the paycheck that is collected at the end of the month, but it is all about what life can give you, and what you can give to life, and to the lives of the others. Filmmaking is a not a ten-to-five job. This profession aspires a lot of love, philosophy and of course, once the filmmaker is on track, he does not have to look back.

Documentary Filmmaker

Documentary Filmmakers’ lives are not entirely different from the previous one, and more than often they are the same because a filmmaker makes all kinds of films. But the only difference that we can feel is that the documentary filmmaker is more accustomed to the realities of his world he is capturing on his camera and representing, and has a certain sincerity to the research and excavate the truth that she or he wants to unravel.

Short Filmmaker

Short films are like poetry in comparison to the features, which are more like novels in their genealogy. However, shorts films are the launching pad for any filmmaker as they are mostly independent films and provide a rich portfolio or show reel for you!

Corporate Filmmaker

Corporate filmmaking is a long advertisement made for a corporate company instead of a product or service as in advertisement. In the post pandemic era, this has become more than necessity because a company or a brand has to reach out to people instead of people reaching out to them.

Advertisement Filmmaker

Ad filmmakers have an exciting as well challenging life to bring out the best of the ideas on audio-visuals, which will stick to the audience’s mind. Ad filmmakers are the best liars who are successful in reality.

Script Writing

Script is the heart of a film, series, serial and an ad. One has to know the art of writing to have engaging script. This demands the ideas of literature, music, history, politics and most importantly -emotional quotient along with a critical and thinking mind. This is the reason why the PG and UG programmes of Entertainment Media have courses on literature, theatre and music.

Assistant Director

Assistant Directors are the most important second in command in a film who eventually evolves to be a director.

Script Supervisor

They are the script experts, or to be precise, script-doctors. There are certain nuances, character and narrative arcs, developments in narratives in terms of three act-structures, development of plot points, hooks and references that are used, or rather planted in a script to make it more appealing.

Camera person

Camera person, or DOP, needs to have a clear understanding of what the script and the director wants. If the director decides what shot and frame will be in a shot, the DOP decides how to create that particular shot to make it mesmerizing for the audience.

Executive Producer

Executive Producers (EPs) have to have a thorough idea of the filmmaking process and have to control a production. Starting from the pre-production process till the end of post-production, an EP coordinates and controls the creative aspect of the entire production as bridge between the production company and the directorial team.

Sound Designer

Sound is an area that is does not gain so much of attention except for those who are in the film industry. Sound is more complicated than visuals. In order to tell a story properly, any production requires a sound designer, who would take each and every aspect of sound into consideration – diegetic (the sound which has its source inside the narrative) and extra-diegetic (the sound that does not come from the physical aspect of the narrative, but psychological) and design it at the level of the script.

Sound Recordist

In most of the cases, sound designer is the sound recordist. To be precise, a sound recordist has to record sound on and off the location, along with post-production sound.

Editor

Editor of any audio-visual is the person who joins shots, puts transitions – in short, weaves images into a single strand we call a narrative. Editors are as important as the Cinematographers.

Colourist

Colourists, similar to editors, balance colours and make the final output look charismatic. Colourists are one of the significant people in the post-production process of any film.

Gaffer

Gaffer is the chief lighting technician of a film. The role of the gaffer is slowly gaining immense significance in India since the Indian film industry has realised the significance of light in a nay production that can change the mood, tempo and even the narrative arch

Researcher

Project Fellowship, PhD, Post Doctoral degree and other such commissioned projects from various institutions, universities of India and Abroad along with the Film Archive of Pune and Online MOOC (Massive Open Online Courses) projects always require academic scholars of film, media, society and culture. Film and Television Studies encourages academic research as well as film criticism.

Assistant Professor

Strictly academic, post-graduates of Film and Television students can dedicate their career to academic streams where the scholar can teach and train students in various colleges and universities in subjects like audio-visuals, advertisements, film and film making, film studies, cultural studies and so on.

Subject Coordinator / Specialist

As mentioned above, a number of career opportunities have evolved for the freelance researchers and subject specialists in audio-visual medium. There are online courses. MOOCs like SWAYAM, Coursera, LinkedIn and a host of other evolving companies require subject experts and coordinators for creating academic content, images and even video contents for various subjects of media and other overlapping subjects

Graphic Designer

Someone with an interest in software and creation of computer generated images and design can choose the career of a designer or an illustrator. As we are in a world that is dominated by the world of images as primary information vis-a-vis communication, the requirements for good designers (who can use pen, software, or any form) to communicate through visuals and designs (like illustrators in ad agencies) are acute. As we are speeding up in the information highway, designers are becoming an integral part for any industry.

Animators

Animators create a world of their own. A number of television, OTT, film and ad productions always feel the need for an efficient animator. Apart from this, an animator can be an independent filmmaker on her or his own right on the basis of his skill of creating animation, both 2D and 3d although the latter is gaining more prominence.

Secondary / Tertiary Career Aspects

Courses on Media, Film and Television open up Pandora’s box. If the above 21 career paths were primary options for someone pursuing MA in Film and TV and BSc in Media Technology, there are uncountable secondary and tertiary career options open.

If someone has a flare for writing (both the courses thrust on writing skills – both creative and reportage), she or he can explore the options for:

Film Critic
Film Journalist
Content Writer
Promotional Video Maker
Professional Blogger
Professional Vlogger
Social Media Strategist
Social Media Manager
Photographer
Designer
Radio Programmer
Actor

Industries Open for our Students

Since film, media, television and culture are overlapping with technology, communication, business, information technology and print and even theatre, a graduate or a post-graduate student with these two courses (both or any one of them) have the key to work in the following industries:

Film Industry i.e. Production houses, as Indie Independent) films
Television Industry, i.e. TV channels, TV production houses
Advertisement Agencies
OTTs
Newspaper Agencies
Social Networks
PR Agencies
Colleges and Universities
All Business Processing Outsource (BPO) companies and Knowledge Processing Outsource companies (KPO)
Online Course Creation companies

Afterword

It should always be borne in mind that someone who chooses MA in Film and Television or B.Sc in Media Technology can easily fathom the depths of cultural representations including cinema, television, literature and other arts with a little effort and self-persuasion. We believe that such a scholar or a film and TV expert that this programme will produce can venture on their own. From running their own online companies to being indie filmmakers, they can do whatever they want.

These two courses do not tell you what you have to do. Rather, these two courses empower you to dominate the world through your own key of creativity. It is often said that a course trains its students according to the industry need. However, we think a little further – these courses create students not according to the dictates of the industry (which is always changing), but creates such leaders who can mould the industry and the way industries work. These courses believe in the creative freedom of the individual, which will help them to get into, mould and lead any industry they want.

Post-COVID Alteration of Teaching-Learning Process in Chemistry

It’s no secret that many students and educators struggled to adjust to last year’s rapid change to remote learning. Both groups faced a variety of obstacles, including lost lab time and increasing knowledge gaps, as well as learning loss and disengagement.

As a result, it’s unclear how much mastery pupils gained in their classes during the pandemic, and how much retention they’ll show when we return to class. Which begs the question: how can chemistry teachers prepare themselves (and their students) for success with a new school year approaching and so much uncertainty still hanging in the air?

Challenges To Be Faced In 2022

With so much ambiguity surrounding immunizations, the constant threat of new variations, and the general health concerns linked with in-classroom learning, educators must adapt at breakneck speed. This might result in abrupt changes to curriculum design or the need to plan for unexpected changes in teaching approaches.

As a result of this unprecedented demand on educators, one out of every four instructors polled said they were considering retiring by the conclusion of the 2020-2021 school year. This could result in a last-minute shortage of certified instructors for higher college courses such as chemistry, which require specific skills to teach.

From the perspective of the students, many are trapped between wanting to keep themselves and their loved ones safe by staying at home and grappling with the many limits that a year of remote learning imposed. For a variety of reasons, staying at home may also imply sacrificing their level of mastery (access or familiarity with technology, difficulty staying engaged, etc).

Chemistry Education Has Evolved

In 2022, there will be more alternatives for remote teaching than ever before (Zoom, Microsoft Teams, and Google Classroom to name a few). While these tools are great for remote meetings, they lack the kind of functionality that helps teachers teach highly conceptual (and technical) subjects like chemistry.

Fortunately, the rise of new educational technologies has been one of the most favourable things to occur in the recent 12 months. Beyond the basics of remote access, new technologies that focus on active learning and skill development have been fast emerging and will only improve in the future. This opens up a whole new world of possibilities for bridging learning gaps and engaging students more effectively.

Possibilities For the Future

In 2022, teaching will entail being prepared to recognise and address student knowledge and learning gaps while also incorporating flexibility and adaptability into your course design. It also entails utilising chemistry-specific, student-centred instructional technology tools, such as Active Chemistry, to provide students with actively engaging information, concept visualisation, and practise.

Finally, instructors that incorporate a student response mechanism that can be used both in-person and online will be ahead of the game and prepared for any eventuality.

MBA in Business Analytics- A New Career Path for Management Professionals

Day by day the industry structures are changing. In the same way markets are also changing and markets become more customized focus than mass focus. If we look into the promotional aspects of marketers, their objective is not to inform the consumers but they try to develop attention and convert the attention into addiction. With the help of new technology like artificial intelligence, machine learning, internet of things and big data analytics, marketers are evaluating prospects needs and wants and designing their products or services which is more inclined to satisfaction of customer desires. So, the ultimate goal of the current marketer not to understand their requirement from the retailers rather develop the market plan which is fit to customers. Therefore, it is important for business professional for redesign market policy and predict the market situation in regular basis. Looking into this thought in mind, we also observed that job of marketing manager become market forecast professionals which help them to understand market rhythm and changing market prospect in very faster way. Design their offering in such way which is more addiction nature than seasonal buying. If customers become addicted towards a company offering, then repeat purchase happens easily. This concept now going to be the mantra in market in post pandemic era where customers are more preferring digital buying than physical buying pattern. In this connection, it is concern for business professionals to develop their skill which is more on analytical base rather simple selling methods. Therefore, business analytics is a program which give all round development of analytical skills which helps business professionals to understand, to predict and to solve customer problem in better and accurate manner.

Conceptual framework of business analytics

Analytics have been classified into three parts descriptive, predictive and prescriptive. Descriptive analytics analyze the past event of the firm in various domain which help marketers to understand the business situation. Predictive analytics create detailed forecast of business situation and point out the area where business system fails. It helps marketer to take proper actions on those area where business process needs to develop for getting better sustainability. Prescriptive analytics give an insight regarding the possible action which can be appropriate for different business situation. It helps firms to make a better decision by optimizing result comes from descriptive and predictive and also recommend the associated risk involved in the process. It develops a sustainable model that can be applied to decision making in business. Therefore, it is obvious to understand a business problem, analytics become most necessary methods in current context where switch over tendency of the consumers are high as because variety of market offering. In the new normal situation, the urge and need of marketer to analytics professionals are very high because in normal eyes, it is very difficult for marketers to reach into actual business problem and operational process of marketing is not limited to few routes.

Importance of Business Analytics program

Business analytics program covers a wide area of analytical application. It starts with maintain database of clients, vendors, employees, inventory, suppliers, product orders and service requests of the firm which is in unstructured fashion and make it structure. It also gives the desire methods for analyzing data. Business analytics helps professionals to make proper representation of data using visualization tools, analyze the data using various software like R, Python, Excel, SPSS, Hadoop. This program also helps professionals to understand the problem with proper logic and what tools should be appropriate to make proper prediction of business problem. This analytical tool helps marketer to design their products offering, seasonal offering, promotional methods, sales forecast, inventory management, forecasting of the firms. The analytics also help to select possible methods for sustainable business practices using modern tools like artificial intelligence, machine learning etc. This program makes students more logical based decision mind which help the to dragonize business in faster way and give some immediate solution to business which is more needed in the current situation. Uses of social media analytics, web analytics is being done through the program.

Opportunities for Analytics Professionals in Market

The demand for business analysts is very high among companies, small-scale options, and enterprises. Different sources estimates reveal that the job market for business analytics will grow at a CAGR of 14.3% by 2026. Companies are willing to pay higher salaries to analysts, especially certified expert-level professionals like MBA in Business Analytics or Executive Analytical Program. There is study by Mckinsey which mentioned a huge requirement of data scientist in India in next few years and companies are ready to offering a good package for the data analyst. As the figure near about 200000, therefore, most corporates are staring at a talent crunch and provide training to the workforce to manage their industry issues. In India, the analytics industry is predicted to grow in huge volume and industry is predicting that marketer size can increase by $111.7 billion by 2026 which is good signal for the professionals who are on the way to build their career as a data scientist.

These demand covers diversified area of business operations and few areas of business where business people need more analyst and opportunities. Therefore, an analyst professional can explore their career as a

Data scientist in bond market
Agriculture business analyst
Medical methodology (Health care analytics)
Human Resource Analytics
Stock Marketing
Finance Marketing
Manufacturing industry
Supply chain analytics in logistics firm and more.

The above discussion gives us a clear picture that there is huge demand of data analytics/ data scientist peoples as because most of the firms design their business decision based on data driven rather traditional approach. So, if students select a program like MBA in Business Analytics, it will surely give them competitive advantage in their career growth and opportunities.

References:
https://economictimes.indiatimes.com/industry/services/education/analytics-driving-demand-for-learning-growth acrosssectors/ articleshow/88890272 .cms?utm_ source=content of interest & utm_medium=text&utm_campaign=cppst