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Microbiologist: A prominent career choice for biology students

Biology aspirants at School level:

While the interest in studying biology at School level starts with understanding cells, both plants and animals, it takes a peak during the study of human system. While traditional zoology, botany and physiology creates the base for understanding biology, advancements in the form of microbiology, immunology, biotechnology, recombinant DNA technology etc. paves the path of inquisitiveness among the biology lovers at the school level. This lead to the selection of medical or non-medical biological subjects as career option for the aspirant biologists.

Exploring the less known world:

Microbiology has always been frontrunner among the choice of such biology-aspirants for their studies at undergraduate level beyond medical education (Refer: https://adamasuniversity.ac.in/microbiologyplus-the-most-promising-career-path-beyond-medical-education/ ).

‘Knowing the unknown and seeing the unseen” has been the trend of human acumen since the inception of human race. Microbiology stimulates this, with the challenge of finding novel microorganism (bacteria, virus, protozoa, algae etc.) and a plethora of their magnificent properties. Till date the share of known microorganisms has not even reached 1% posing immense prospect for the future. The microbial world extends from the hottest region of the world to the coolest, from the top of the Everest to the Mariana trench and from the gut of human to the solar panel. Diversity of microorganisms holds the key and charm to study the subject.

Knowledge, Skill and Competency development:

Striking balance between diversity as well as specialization is important during the selection of stream/ subject to be opted for career. The three major focus on the 3-4 year undergraduate degree as well as 1-2 years of post-graduate degree lies in the development of theoretical knowledge, technical skills and more importantly competency as life-long learner. Studies in microbiology provides a well-balanced blending of these enhancing theoretical knowledge to strive for innovation, hands-on skills to work in an industry/ research as well as gain like skills and competency to remain relevant and updated despite rapid technological evolution.

Curriculum:

Studies in microbiology at undergraduate as well as post graduate level is generally divided into several courses as mentioned in the following:

Fundamental Courses: Bacteriology, Virology, Biochemistry etc.
Advanced Courses: Immunology, molecular Biology, microbial genetics etc.
Applied Courses: Food and Dairy Microbiology, Medical Microbiology, Agricultural Microbiology, Industrial Microbiology etc.
Skill Enhancement Courses: Quality Control & Quality Assurance, Vaccine Technology, Bioinformatics, Intellectual Property Right (IPR) etc.

Most academic institutions follow a Choice Based Credit System (CBCS) to design their curriculum of Microbiology. However, a few institutions also offer ‘Outcome Based Education’, a student centric educational model employed to maximize learning outcome of the enrolled students.

Infrastructure, facility and Instructors:

Studies in microbiology require sophisticated instruments, well-equipped laboratories and well trained instructors to create a strong base for the students. Unfortunately, many institutions lack these facilities and treat it alongside other conventional subjects. The major requirements in supporting all round development of a microbiologists includes (not limited to):

Laboratory Facility (Basic): Laboratory with Bio-Safety Level: I (BSL-I)
Instruments (Basic): Microscope, Autoclave, Laminar Air Flow, Centrifuge etc.
Instruments (Sophisticated): -80°C freezer, Phase contrast microscope, UV-Vis Spectrophotometer, HPLC etc.
Facility: Animal Cell Culture, Plant Tissue Culture, Animal House etc.
Co curricular Facility: Tinkering Lab, Incubation Centre, Fabrication Lab etc.

technicians trained in microbiology. However, most of the institutes run the UG and PG program in microbiology employing faculty members from other domain of biology (e.g. botany, zoology etc.) not having requisite exposure and expertise in the core domains of microbiology. The emergence of microbiology as a specialized field of biology also demands the involvement and guidance of personnel from the field of microbiology for proper dissemination of knowledge and skill of aspirant microbiologists. People having relevant industrial exposure adds on significant weightage in terms of leveraging benefit to the students.

Career path:

Despite of the abundance of open source information and higher digital access/ literacy, career path remains unclear to most students at the entry level to graduation. Over rated courses, glorified outcome and rationalizing odd success stories make students a victim during admissions. The following career path of microbiologists are stated to uncover the potential strength as well as challenges to be faced:

Teaching: ‘Teacher shapes the future of the coming generation’ This still motivates a lot of students to take up teaching at various level viz. school, college or university as their preferred profession. Microbiology graduates are not only eligible to appear for most of the school level recruitment process (e.g. School Service Commission, WB) they find it ease during exam and highly relevant during teaching. Joining colleges (both govt. or private) after the completion of M.Sc. in Microbiology is a lucrative option while clearing NET (National Eligibility Test)is highly competitive. Teaching at university level having independent research career, guiding Ph.D. students is also highly sought after career.
Researcher/Scientists: Most of the students of microbiology aspire to pursue Ph.D. on completion of their M.Sc. and conduct research for creation of knowledge towards human and societal development. There are plenty of research institutes, universities offering position of Junior Research Fellow (JRF), Senior Research Fellow (SRF) in the domain of microbiology (e.g. IISER, IIT, Bose Institute, NIBMG, IACS, IICB etc.). Research funding is mostly obtained from government through Department of Science & Technology (DST), Department of Biotechnology (DBT) Indian Council of Medical Research (ICMR), Indian Council of Agricultural Research (ICAR) etc. The researchers receive good amount of fellowship during the PhD tenure, through these schemes. After completion of PhD, students join institutes as senior researchers or scientists. Alternatively, they continue their research as Post-Doctoral Fellow in India or Abroad. The offer of fellowship at this level is attractive and often higher than the salary offered through regular employment.
Industry: While knowledge is created at the university level, its implementation is seen in the industry. There is a boom of biotechnology and allied industries that require trained microbiologists at various level. UG level students are employed as Trainee, laboratory technicians etc. in the Quality Control, production department. While students completing M.Sc. are recruited as QC executive, microbiologists etc. Students having Ph.D. are mostly employed in the R&D division. It is to be emphasized that all pharmaceutical, food, biotech industries have definite requirements of microbiologists as a part of regulatory compliances. Hence, there lies a constant need of microbiologists at various industries.
Entrepreneurship: The present generation of students have found a suitable solution to the problem of unemployment by the creation of start-up employing their domain knowledge or interest. Several innovative ideas in the form of product or service has led to the development of enterprise making the students ‘job creators rather than job seekers’. Microbiology has enough scope of developing products related to medical, agricultural and also of inter-disciplinary nature that can be nurtured in the incubation facility in creating a start-up. The Govt. is constantly encouraging such activities with various financial and regulatory support through creation of proper start-up ecosystem at the higher educational institutions.

Thus, Microbiology offers enough scope of quenching thirst for knowledge, ignition towards innovation and having a successful career. However, the success highly depends on the quality of training obtained during academic tenure and perseverance.

5G Implementation to 6G Evolution in IoT

The change from landline phones to the movability that 1G distant advancement offered was an immense leap. However, in our view, the leap from 4G to 5G is in much the same way enormous, as 5G is the vessel that will broaden the Internet of Things (IoT) climate decisively. We expect the creating number of related contraptions passing on at higher multi-gigabit data speeds and dare to increase network capacity to work with 5G’s gathering rate. Besides, as individual and corporate clients experience 5G’s benefits, they will clear a path for 6G’s augmentation — which history proposes is most likely going to come sooner than later.

Key Points

Broadband IoT, including 4G and 5G far off headways, is ready to outperform 2G besides, 3G as the part that engages the greatest piece of IoT applications from one side of the planet to the other by 2027.
The amount of related IoT contraptions generally extended by around 9% in 2021 to 2.3 billion unique endpoints. Moreover, that number should pass twofold to more than 27billion when 2025.
The energy for 5G continues to grow with associations beforehand executing the advancement. 5G should make 4G old by 2030, along these lines, with everything taken into account 6G could be Again ready to change IoT.

5G Network Expected to Widespread in 2025

As with each new alliance, a mass get-together of 5G will take time, yet not as much time as its forerunners. The 3G social affair wasn’t fast due to purchasers floundering towards change and 3G’s more extreme expense networks. The clearest system for drawing in an agreed data network development combines exploring the speed at which past cell networks were made. Shipped off in 2001, 3G cell networks didn’t change into the norm until 2007, when clients embraced 3Gconnected phones — four years after 3G opened up and 16 years after 2G moderate accessibility opened up. Generally, 4G cell networks were conveyed in 2009 and changed into the standard four years eventually later in 2013 — two years faster than the 2G to 3G change and simply a brief timeframe after 3G shipped off.

Cell Information Network Ages as The Years Progressed

As per these certain examples, we expect 5G’s gathering rate to go on in the steps of 4G’s fast move to standard. After a restricted scope course of action in 2015, as attempts began testing 5G advancement, current appraisals suggest an overall inevitable gathering of 5G occurs in 2025 4G flexible enrolments are projected to top at 4.7 billion in Quarter 4 2021, and a short time later constantly decline to 3.3 billion around the completion of 2027, as 5G transforms into the fundamental participation choice.

Telecoms Report for 5G Adoption Evident Already

In its middle, 5G is planned to further develop the IoT’s buying experience. Purchasers will need to get to cloud organizations rolling from multiplayer cloud gaming, extended reality (AR)- filled shopping experiences, and permission to free robots for movements. As buyers experience 5G power, the more they’re likely going to research. Additionally, according to telecom providers, the word is getting out. Verizon itemized that 25% of its buyer distant clients used 5G-capable contraptions under a year after their conveyance, well before 4G’s 10% gathering rate a year after ship off. As a part of the 5G increment, telecoms are shutting down additional laid outages, including 3G, to reuse frequencies and work on their 4G and 5G associations. AT&T logically progressed away from the 3G relationship in February 2022 T-Mobile means to make a move as needs be in July, and Verizon before the ongoing year’s over by the completion of 2027, 40% of cell IoT affiliations should be broadband IoT (4G/5G).

5G’s Power on display

A couple of extraordinary IoT associations are early adopters of 5G advancement. From time to time, 5G made their more prepared models old. In various cases, 5G nudged the improvement of new advances. One model is Qualcomm’s Snapdragon, the association’s adaptable structures on a chip (SoC) thing suite. In handsets, the Snapdragon 8 Gen 1 is the world’s most significant 5G modem-radiofrequency reply for showing up at a 10-gigabit download speed or 10,000 megabits. At this speed, colossal data records can be downloaded rapidly. For setting, 4K spouting across different contraptions expects around 100 megabits or 1% of Snapdragon 8 Gen 1’s most extreme limit. Qualcomm checks that 5G-engaged handsets will show up at 750 million units sold in 2022. Cisco’s Catalyst 900X trading stage is another model. In light of Cisco’s Silicon One development, the 900X licenses the association to use quick Wi-Fi 6E sections to give 5G and cloud-based game plans. It expands the presence of existing cabling from 1 to 10 gigabits. Cisco hopes to offer 5G as an a-organization game plans commonly open to private endeavors, the advancement ability of which could be gigantic given the prerequisite for further developed data speeds, cloud accessibility, and flexibility in blend strategies. All around, attempts reliant upon security, similar to the Federal Emergency Management Agency, and organizations, such as programming as-expert association, Zendesk, relied upon Cisco’s switch advancement. Cisco expects spending on private LTE and 5G association establishment by relationship to outperform $5.7 billion by 2024. Likewise, mechanical innovation association ABB worked together with frameworks organization and telecom association Ericsson to make the keen handling plants address what might be on the horizon. ABB expects to include 5G advancement to motorize client help with utilities, present-day, transport, and structure pieces. 5G should allow more modern office robots to exploit the cloud for more unmistakable figuring power and discard comparatively inefficient and extreme in-house central dealing with units or plans taking care of units. All the while, robots can be controlled utilizing a 5G remote organization inside a distance of 1.5 kMS and in any case show steady control, given 5G’s super-low torpidity capacities. The overall market for 5G in cloud mechanical innovation should create at a 79.2% form yearly improvement rate to reach $10.6 billion by 2028.

5G Adoption to Surface the Way for 6G

We guess that fundamental tailwinds ought to result from 5G’s ability to relate, all things considered, everyone and everything speedier and more strongly than any time in late memory. Additionally, 5G’s accelerated gathering rate near to its predecessors will set up the overall economy for an altogether faster rollout representing things to come. 6G, which could hit the market by 2030, will offer more imperative use of circled radio access association (RAN), terahertz (THz) range for essentially more prominent cut off, lower dormancy, and better reach sharing so various classes of clients can safely have a comparative repeat gathering. With inventive work in progress starting around 2020, 6G will progress IoT impressively further towards a possible destiny of totally savvy and autonomous structures. Regardless, first, we’ll embrace 5G and its benefits as a general rule, which are currently starting to show up.

Advantages of 5G Communication

Fast Speed: The zenith speed of 5G correspondence can reach to 10Gbps up and 20Gbps down. Clients can truly experience speeds of 50Mbps up and 100Mbps down.

High cut off: 5G correspondence network is prepared for supporting high-thickness contraption affiliations and high breaking point data transmission. The presentation rundown of a 5G correspondence network is 1,000,000 contraption relationships for each square kilometer. Meanwhile, the display record of a 5G correspondence network is 10Mbps data transmission capacity per square meter.

High unfaltering quality: 5G correspondences support significantly strong data affiliations. Additionally, a show indication of high steadfastness tends to 0.001% package incident rate. This speed is like fiber optic trades. 5G correspondence network utilizes the consideration and convenience of low repeat band and the high information move limit and high speed of high repeat band to give high trustworthiness correspondence to clients through multi-affiliation advancement.

Low deferral: 5G correspondence has unimaginably low dormancy. Moreover, the typical show record of 5G correspondence’s beginning to end inaction is 1ms.

Low power use: 5G correspondence can figure out the traits of low power usage in unambiguous circumstances. 5G correspondence maintains high rest/development extent and broadened rest when no data is conveyed. In low power wide locale association (LPWAN), IoT has a remarkable application prospect.

6G Infrastructure Scenarios

Other than the utilization of new recurrence goes, an examination concerning new organizations is necessary. While certain uses of 5G will likewise keep on being conveyed in the current 5G groups, which, over the long run, perhaps rethought to 6G.

Industrial Networks

While 5G was inventive in presenting the chance of industry 4.0, we infer that 6G will take colossal steps in changing the social occasion and creation processes. The improvement of present-day affiliations will rely on useful social affairs of current and future radio access advances to the key business 4.0 and past use cases. Current associations are viewed as privatized, zeroing in on insane persevering through quality and ultralow idleness.

The critical strategy use cases are:

Correspondence among sensors and robots
Trades across different robots for coordination of attempts
Correspondence between human current office heads and robots.

Right now, to accomplish the necessities for ultrahigh unwavering quality, most of the business approaches are going on a few spots in the extent of 3.4 and 3.8 GHz, where the spread divert is decently rich to the degree that diffraction ability. Regardless, machines with immense openness in the 6G period will likewise request high information rates close by advancing control and Al to have the decision to convey and manage top-quality visual information, drawing in robotized twins of machines and activities, too s remote inspecting. To this end, we expect the utilization of millimeter Wave frequencies notwithstanding bundles under 6 GHz for the present-day relationship over the going 10 years.

Wireless Personal Area Networks(WPANs)

One more area of affiliation is WPANS and far-off areas (WLANs). These WLANs’ astoundingly short affiliations may be under 0.5-1 m for WPANS and up to 30 m for WLANs. All window WLANs sight be reasonable for this application, taking into account that the affiliation money-related course of action can meet how episode when the higher windows are utilized and where genuine execution advancements exist.

Autonomous Vehicles and Smart Vehicles say Networks

6G could be utilized for data splitting between free vehicles and V2I. In any case, there are questions are expecting traffic conditions and brief distances considering showing up at deterrents talked about before will make the THz packs appropriate for this application. Further, in more, the speedy adaptable relationship between getting wires on train ate roofs and foundations can be utilized for transmission of both thriving’s fundamental data and outright pilgrim information. Such incredibly high rate joins are fitting for THz, yet the high cover ability makes serious areas of strength for beamforming bungles and expected issues with the Doppler spread. While the speed of current fast trains is fundamentally solid, and thus, shafts can be controlled in the right course settled on supposition, the required beamforming gain (and related thin bar width) makes the design touchy to even little deviations from the measures. Besides, high-rehash designs can comparatively be utilized for access among UES and radio wires in the lodges that outright the traveller information, like a (moving) area of interest. Recalling the arising 6G use cases, explicit prerequisites, new recurrent social events, and key sending conditions, we examine the developments expected to be the course of action of 6G radio and centre affiliation plans.

Be a Skilled Engineer through B.Tech Mechanical Engineering Program

Mechanical Engineering is an Engineering Branch that combines engineering physics and mathematics principles with materials science to design, analyse, Manufacture and maintain mechanical systems. It is one of the oldest and broadest of the engineering branch.

B.Tech Mechanical Engineering is a 4-year undergraduate engineering degree course. This course prepares the students to become Mechanical Engineers. There are a large number of national and state-level entrance exams to appear for admission into the BTech Mechanical Engineering program. 

Some of the popular BTech Mechanical Engineering entrance exams are as follows,

WBJEE: WBJEEB conducts the exam to grant admission to students in 4 years of undergraduate Engineering, Technology courses offered by the colleges in West Bengal. Eligible criteria to appear in this exam as follows,

Candidates must have cleared their 10+2 level examinations with Physics, Chemistry and Mathematics as compulsory subjects.
The qualifying aggregate score required in Class 12 is at least 50% and above.

AUAT: AUAT Examination is conducted by Adamas University at the global level. It is usually conducted in the month of May to July. The exam tests students on subjects like Mathematics, Physics & Chemistry. Eligible criteria to appear in this exam as follows,

Candidates must have cleared their 10+2 level examinations with Physics, Chemistry and Mathematics as compulsory subjects.
Must have at least 60% in Class 12th.

After qualifying for this exam students will be seat for the Interview and documents verification process. After final verification to grant admission to students in 4years B.Tech Mechanical Engineering program offered by the Adamas University in West Bengal. In this Pandemic situation, Adamas University has started online admission process so that International & outer state level students is easily admitted to this global university.

WBJEE JEELET: West Bengal Joint Entrance for Lateral Entry Test will be conducted by the West Bengal Joint Entrance Examinations Board at the State Level to provide admission to the candidates in the second year of Bachelor Degree courses (four years) in Technology/ Engineering/ Pharmacy in Universities, Colleges of West Bengal state. Eligible criteria to appear in this exam as follows,

For Diploma Holders: Must have done Diploma in the relevant branch having a minimum of 45% marks (40% in case of SC/ ST/ PwD candidates)
For B.Sc. candidates: Must have completed their B.Sc degree from any UGC recognized University having a minimum of 45% marks (40% in case of SC/ ST/ PwD candidates). They must have cleared 10+2 with Mathematics subject.
Diploma Holders, as well as B.Sc candidates who wish to seek admission into Engineering and Technology Degree course, will also be eligible for First-year Engineering Degree courses in case there is no vacancy for lateral entry at second year having at least 45% marks (40% in case of SC/ ST/ PwD candidates).

After Qualifying any one of the exams you can choose your college or University, where you start learning and as a Mechanical Engineer you should be a good skilled person instead of theoretical knowledge. There will be always a huge demand for skilled Mechanical Engineers in the following top industries,

Automobile industry, Aerospace Industry, Robotics and Mechatronics, Power Plant sector, Manufacturing sector, Production sector, Automation sector, Design sector, Construction sector etc.

University gives you the platform so that you can be a skilled Engineer. There are several benefits one can enjoy while studying in a University,

You’ll get exposed to world-class education and technologies compared to the students who study in college.
The infrastructure of the University will be better than the colleges out there.

You’ll get more opportunity for research-related activities.
The faculty members will be more experienced and will have exceptional knowledge of their field.
You can get your work done on your own campus. Whenever a problem arises, you should have to reach your University if you study at a college.
If the University is global, it will surely attract a greater number of reputed companies visiting their campus for recruitment.
In some Universities, only the students of their main campus have the privilege to enjoy the semester abroad program.

Most of the old University have better tie-ups with foreign universities which will help the students to choose their dream university for semester abroad programs and other research-related activities. I give an example, Adamas University has already signed collaboration agreements with 43 university in 21 countries in Asia, Africa, Europe, North & South America, UK, USA etc.
Your degree will have more value and power than the one awarded from a college.
Moreover, the quality of education, which is the ultimate goal of a student, will be on par.

Universities are too tough to get in. But once you got into it, then you’ll have some best years of your life.

In B.Tech mechanical engineering field requires an understanding of core areas including mechanics, dynamics, thermodynamics, materials science, structural analysis, and electricity. In addition to these core principles, mechanical engineers use tools such as computer-aided design (CAD), computer-aided manufacturing (CAM), and product lifecycle management to design and analyze manufacturing plants, industrial equipment and machinery, heating and cooling systems, transport systems, aircraft, watercraft, robotics, medical devices, weapons, and others. It is the branch of engineering that involves the design, production, and operation of machinery. The Adamas University Course Curriculum includes all the new generation Mechanical Engineering Courses that can be used to become a skilled Mechanical Engineer and also gives the following opportunity after completion of 4th-year B.Tech Mechanical Engineering,

Private Sector: – Many of the reputed Industry like TATA, Simplex, Titaghar Wagons Ltd, T-Web Exponent Services Pvt. Ltd, Pinnacles Infotech Solution etc visiting their campus for recruitment every year.

Government Sector: – The PSU or Public Sector Undertaking Companies carry out recruitment drives almost every year to absorb a large number of mechanical engineers. And the number of PSUs that employ mechanical graduates are huge. In this context total 30 PSUs like RITES LTD, ONGC, IOCL, NFL, IPR, NFL, MDL, BPCL, GAIL, NALCO, HPCL, HAL, BEML, BHEL, NTPC, WBSEDCL, SAIL etc will be hiring the mechanical students according to the score of GATE 2021. The basic line of work of all these PSUs involves Boilers and Turbines and other similar machines that require the expertise of Mechanical Engineers.

Every year, Railways absorb a massive number of mechanical engineers in Assistant Loco Pilot, Junior Engineer and Section Engineer Posts.

Many Central govt sectors like DRDO (Défense Research Development Organization), ISRO (Indian Space Research Organization), SSC (Staff Selection Commission) (JE, SE), LIC, NIC Surveyor (Mechanical) etc hire Mechanical Engineers B.Tech. through their own exam.

Mechanical Engineers work on the ground for the Indian Army. As a Mechanical Engineers will either be taking care of a submarine or the fighter ship in the Navy, aircraft in the Airforce or the tanks in the ground troops

Many of the states in India has conducted their own exam like PSC (Public Service Commission) (Assistant Engineer), MSC (Municipal Service Commission) (Assistant Engineer), WBCS, UPSC, State University Lecturer etc. for hiring mechanical Students.

Research Sector: – In Adamas University Course Curriculum includes few elective courses like MEMS, Friction Stir Welding, Composites, Mechatronics, Nano Technology, Finite Elements Analysis, BioMechanics, Computational Fluid Dynamics etc which is used to show the new direction towards Mechanical research.

Chemistry: An Indispensable tool to understand coronavirus from its transmission to treatment

Chemistry-based research from the laboratory to industries are progressing their efforts towards discovering more about the virus, developing improved testing technologies, and eventually discovering drugs to treat the disease. Chemistry as the subject of practice in every step of life is essential at every step of our response to contain the virus. Scientists throughout the world are involved in evolving new diagnostic methods to be deployed for the SARS-CoV-2 identification including optical biosensors and point-of-care diagnostics.

In spite of an immensely disrupted class routine, there will surely be thousands of students going on to study and work in chemistry in the years to come. Through this blog, we are trying to document the chemical science community’s role in response to the recent outbreak of coronavirus.

COVID-19 disease transmission route inspired by Gas-Phase Chemistry:

The person-to-person spread of infectious respiratory diseases like COVID-19 occurs primarily due to the transference of virus-laden fluid particles from the diseased person. The infectious fluid particles instigate from the respiratory tract of the person and are ejected from the nose and the mouth during breathing, speaking, whistling, sneezing, and coughing etc. These particles have been broadly classified into two types: aerosols (aerodynamic particle size <5 μm) and droplets (aerodynamic particle size ≥5 μm–10 μm). The outcomes indicated that the transmission phenomena of these virus particles ejected by patients would be dependent on droplet sizes. Once expelled from the mouth or nose, bigger respiratory droplets endure gravitational subsiding before evaporation; in contrast, the smaller droplet particles evaporate faster than they settle down, afterwards forming the aerosolized droplet nuclei that can be deferred for prolonged periods and foldaway in the air over long distances. Investigations by Bourouiba et al. have shown that these droplets can travel rather large distances initially within a turbulent jet, which later transition to a puff or a cloud due to the lack of a continuous momentum source. Depending on the ambient conditions and droplet size, these droplets evaporate at different times. Chemical kinetics-based model i.e. the application of Lattice Boltzmann Method with Brownian dynamics to access the effects of nanoparticles at the liquid-vapour interface of an evaporating sessile droplet can be coupled with of evaporation, dispersion and precipitation to devise a hitherto new methodology to predict the infection spread in the context of COVID-19.

All most all investigations have found that SARS-CoV-2 virus stability monotonically decreases with an increase in temperature. It has also been found that the enveloped viruses like SARS-CoV-2 survive well in droplets far from their dried state, as well as in the desiccated residue where the virus remains in a frozen state, these shreds of evidence prove that virus survivability within desiccated nuclei enables the virus to be airborne. To prove these, chemists have used 1% (w/w) NaCl aqueous solution as a substitute respiratory fluid and 100nm fluorescent particles as a stand-in virus, whose concentration was controlled from 0.005 to 0.1%. Featured basic mechanism in particle deposition in water-based solutions explained in these studies can be extended to pathogens, the dynamics in respiratory droplets are more involved due to the physicochemical complexities and the resulting variation in thermo-physical properties.

Role of synthetic chemists in the development of drugs

The development of antibiotics was one of the most important scientific innovations of the twentieth century, as it drastically reduced the threat of bacterial infections. Though the early antibiotics era was characterized by fully synthetic compounds (e.g., sulfonamides and organoarsenicals) and was largely pioneered by industrial chemists, the modern era of natural product-based antibiotics witnessed significant contributions from academia. Penicillin V and vancomycin provide two examples where synthetic chemists have made impactful, translational contributions by pursuing fundamental research interests. In this time of pandemic caused by the SARS-CoV-2 virus, chemists from worldwide are trying their best to delineate different drugs to annihilate this virus.  the antiviral drugs commonly used in clinical practice to treat viral infections are not applicable to SARS-Cov-2. Thus, it is very necessary to identify new drugs suitable for the treatment of the 2019-nCoV outbreak

Nanotrap: Chemists from the Pritzker School of Molecular Engineering have designed an entirely novel potential treatment for COVID-19: nanoparticles that apprehend SARS-CoV-2 viruses within the body and then use the body’s own immune system to annihilate it.

These “Nanotraps” entice the virus by imitating the marked cells the virus infects. When the virus muddles to the Nanotraps, the traps then impound the virus from other cells and target it for annihilation by the immune system.

In theory, these Nanotraps could also be used on variants of the virus, leading to a potential new way to constrain the virus moving forward. Though the therapy remains in the early stages of testing, the researchers envision it could be administered via a nasal spray as a treatment for COVID-19.

HTCC: An antiviral potential of the polymer HTCC [N-(2-hydroxypropyl)-3-trimethylammonium chitosan chloride], which efficiently hampered infection of all low-pathogenicity human coronaviruses in vitro and ex vivo.  The hydrophobically-modified derivative (HM-HTCC) acts as potent inhibitors of the coronavirus HCoV-NL63. we show It has been investigated as that HTCC inhibits interaction of a virus with its receptor and thus blocks the entry. Synthetic chemists are trying to delineate the process through which the HTCC interferes with the virus replication. The photophysical study of HTCC labelled with FITC in water were measured in the absence and in the presence of various concentrations of SARS-CoV-2 spike protein S1 domains to understand the effectivity of HTCC.

Application of polymer chemistry to contain SARS-CoV 2:

Polyelectrolytes: The surface of such envelope virus is found to be rich in amino acid residues. Therefore, polyanions may be used to electrostatically bind to the spike (S) glycoprotein, which binds to the ACE2 protein as an important step in host cell invasion and prevent the virus from interacting with the host cell’s surface. Thus, polyanions and polycations can be used to potentially interrupt the binding between the virus and host cell. As examples, Poly(propylacrylic acid), poly(vinylbenzoic acid) (PVBzA), poly(vinylphosphonic acid) (PVPA), and poly(2-acrylamidoethyl)phosphate may be developed as bio-compatible to exhibit this inhibitory effect.

Dendritic Polymer: Dendritic or highly branched polymers that possess greater solubilities, larger surface areas, and tuneable shapes are being investigated to hinder the virus and cell binding. These types of polymers are being designed to be non-toxic and bio-compatible thus they can act as co-receptor and subsequently, mediate the entry of the SARS-CoV2 virus to the host cells.

Natural Polymer: Natural polymers like  polysaccharides, cyclodextrins (CDs) and chitosan are reported to inhibit the attachment of coronavirus to host cells because of their ability to remove cholesterol from cell membranes. These polymers can inhibit the replication of the virus in the host cell.  Moreover, polysaccharides can activate T lymphocytes, B lymphocytes, and other immune cells to improvise an advantageous immune response to inhibit the virulent effect. It is worthy to mention here that natural polymers inherently possess greater biocompatibility compared to synthetic polymers, which serves as one of the major factor for their applicability as potential drugs.

Conclusions: SARS-CoV-2 virus has caused a global health crisis with high rates of infection and mortality. However, in existing treatment programmes, there are latent drawbacks such as they are time-consuming and full proof. It is hoped that the chemists along with scientists & technologists from interdisciplinary branches throughout the world will develop better model and drugs in the near future and move toward clinical treatment as soon as possible. More clinical trials with these suitable drugs should be performed on patients affected by SARS-CoV-2 of different mutant strains to prove their efficacy and safety. Not only chemists, but it’s a team’s of scientists of all spheres and philosophers’ activity towards investigation how the system can be used to help medical professionals treat patients more effectively.

As a chemist, we have learned that we are very resilient and have discovered our extra efficacies in terms of serving the people, we may not have found had this pandemic not happened.

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Choosing a Career as an Environmental Engineer

What to choose? Which subject to take? Shall I get good job opportunities? What would be the earning potential?… Etc.

These are some of the common concerns that we have before embarking on further education, but take a deep breath and consider environmental engineering as a career option. Isn’t it fascinating to learn more about the world in which we work or to solve the problems that our environment faces on a daily basis? Obviously, it’s interesting! Let’s get started on gathering as much information as possible about our environmental studies. Environmental engineering is a branch of engineering and scientific knowledge of strategies to apply to the practical improvement of the environment. Another thing to say about an environmental specialist: it can provide a cover or assurance for our current situation, as well as strengthen the relationship between humans and the natural climate. Natural engineering gave us the ability to interact with both nature and individuals. As a result, create a capable undertaking that can have a long-term result. Difficulties and significant issues are present in each venture, which requires great understudies and a workforce. An environmental engineer is attempting to develop a new device, a natural structure plan, EIA planning, and is also developing a new monetary model, though environmental management improvement is more satisfactory than theories are the use of the premises.

Why is it necessary to conduct further research into environmental engineering?

It is past time for us to become more rational and calculative as a result of the novel objective for environmental engineering. There are many research, programs, and realistic applications that we cannot overlook. In master’s programs, environmental engineering is a multidisciplinary topic with a lot of theory papers and lab work, project work, and seeing how the hypothesis applies with your own experiences. Other skills, such as technical reading and writing, critical thinking, and board ability, are required in addition to the hypothetical material.

We can likewise choose between two sorts of Experts degrees:

If there is someone who is more concerned about the natural arrangement builder planner, they may pursue a master’s degree in natural engineering.
If anybody is interested in the exploration field, they can go for M. Tech in Environmental Engineering.

Who Are We and What We Do?

In the current period, we can see an increase in demand in the engineering sector across various divisions. If we look at the previous survey results, we can see that environmental engineering is receiving the same attention and opportunities as other fields. Many of us believe that saving the earth is a task for the future, so why bother doing it now? This is not the case; it is having a positive and direct effect on people’s daily lives all over the world.

Now comes the issue of how an environmental engineer can assist in achieving a healthy and sustainable climate, and what positions do they play in this regard.

Environmental engineering, as we all know, is closely connected to environmental science in that it employs scientific and engineering concepts to protect and enhance the environment. It also includes the design and technology for improving environmental quality. The working areas for environmental engineers are air pollution control, radiation protection, hazardous waste management, industrial hygiene, recycling, toxic material control, wastewater management, solid waste disposal, and public health and land management, protection of wildlife, prevent the production and repercussion of acid rain, global warming, and ozone depletion. Life will be difficult without environmental engineers because we can only live and continue our work if our world is clean and secure. The most fascinating aspect of this subject is that students who want to study environmental engineering will gain a broad understanding of a variety of topics including mathematics, engineering design, biology, microbiology, computer science, ecology, public health, economics, and geology.

Let us move on to the job opportunities after learning about the course specifics. What kind of job will an individual get after completing a B. Tech or M. Tech in environmental engineering?

There are many fields where environmental engineers are been appointed, are:

Environmental related projects with national & international firms.
Universities or colleges where they can teach, conduct research, and share knowledge on environmental control acts.
Industry or company for handling wastewater treatment system, treat and dispose of hazardous waste, etc.
Municipal agencies for water supply system.
Laboratories
Government sectors
And plenty of opportunity in fertilizer plants, refineries, food processing industries, etc.

Job Outlook of Environmental Engineering is Great!!!

When we think of studying and pursuing a career in engineering, we usually think of mother streams like civil, mechanical, or electrical engineering, but there is one branch that is becoming increasingly relevant today: environmental engineering. Nothing can be better than to having a career which is meaningful, satisfying, as well as rewarding, and environmental engineering fits perfectly on these criteria. Environmental engineers are extremely satisfied with their careers because they know what they are doing has a major impact on our future; and they are able to fulfill their responsibilities towards our nature and society.

With increasing environmental issues, our young generations are getting aware; as a result, colleges and universities have started offering environmental engineering programmes. The master’s program in this regard will help to better understand the environmental problems and find solutions with the help of technology as well as to raise awareness among the students.

According to the U.S. Bureau of Labor Statistics (BLS), the average growth rate for employment of environmental engineers is going to exceed 15% by 2014 to 2024, which is way faster than the average for all other occupations. Why? Because with the modernization and development, our environment is also getting polluted and we are becoming more aware to save the world. As a result, job opportunities for environmental experts will increase. It’ll help us to find a job anywhere in the world, from India to Australia to Europe and beyond, this is truly a global career.

Talking about salaries, environmental engineers get paid pretty well. Although money is not everything, but we live in a world where we need money to survive. Based on a survey of salaries in India, the results show that an experienced environmental engineer receives an average compensation of Rs 10,19,862. So, they can lead a beautiful life.

This was some of the most valuable knowledge about environmental engineering; hopefully, after reading this, the majority of your questions will be answered. Ergo, time to come forward and ‘Be a part of solution not a part of the pollution’.

Unravel the mystery of M.Tech in Computer Science

Are you a final-year student? Are you in dilemma about what should be your next step for your career? Is it a job you need after your B.Tech or is it a certification you need to kickstart your career or you need an M.Tech to give a boost to your career? These are quite common questions that dwell in every engineering students mind.

In my old days, I was also had the same state of mind and it got more fuel when I saw that some of my friends started preparing for GRE, TOFEL and some took some MNC based jobs and some joined some started preparing for some government jobs.

First, let me share my side of the story for going ahead with M.Tech. I saw a few of my seniors work under different IT companies and found there they not only need to be shinning every day but they have to upskill themselves mostly on a regular basis. As most of the curriculum does not cater to the present-day industry needs. Most importantly it is very challenging to upskill and perform in your job on a daily basis.

Though the short-term certifications will earn you various skills unfortunately it will never be enough for you to increase your scale to a different level. Whereas post M.Tech the job perspective and eligibility for your career multiplies exponentially. Not only you are eligible for industry jobs but you can be a part of building an engineering society by producing quality engineers and also can contribute to different research activities and see your creation come live and help society.

Some students have experienced the importance of having a post-graduation degree, post they had spent around more than 5 years in the industry and had set for the different executive program but most cases these executive programs are not a full-time program and not focused in developing a strong academic background.

Is GATE is mandatory for perusing M.Tech in Computer Science and Engineering?

GATE is just a competitive examination by which students can be evaluated with a common test thus giving the selectors a common criterion to select candidates. But if you are academically strong then you can peruse M.Tech without GATE.

What awaits for me post M.Tech in Computer Science and Engineering?

The opportunities get increased exponentially post M.Tech. Your option of joining the industry becomes wider with a higher package, along with you can be a part of any academic institute, research institute, government institute, private institute, peruse PhD to name a few.

Which branch should I choose for my M.Tech course of studies?

You can choose any branch of studies for your M.Tech course but as per the regulation of various government bodies and looking at your career it is advisable the course should be relevant to your B.Tech course of studies.

Where to study M.Tech?

At Adamas University, we design and update our curriculum frequently to meet the changing demand of the present-day industry while making you academically aware of many of your future endeavours.

BBA in Digital Marketing-Unique Aspects

Digital Marketing is a booming industry in India as well as across the globe. Almost all businesses are going online in their marketing activities to survive in the market for a long term, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers.

Recent study shows that the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country.

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace. The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Digital Marketing simply defined as an umbrella including all internet or online marketing activities that helps in the brand promotion or lead generation in such a competitive business environment. More and more customers are advancing towards a digital era, which also influences the business to incorporate digital marketing platform to reach maximum audiences within a short period. Digital Channels simply described as various mediums or paths that help the organization or marketers to promote themselves among various customers (new and existing both) within domestic as well as international market. Digital Channels combines Google search, display, email, social media (Facebook) and websites.

Digital Marketing program presents helps to boost a strategic use of e-commerce and related information technology from three perspectives: business to consumers, business-to-business, and intra-organizational. Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance.

New Avenues of Digital Marketing Program

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.

As an entrepreneur or running a business, competition is an integral part, where comes a digital marketing platform that helps in driving more traffic. It helps in implementing strategies, to measure the approach that helps in reaching more customers. It also drives better ROI than traditional or offline marketing approach while maintaining better product awareness and promotion.

As a marketing professional, for marketing and sales professional, those who are in the traditional marketing segment, this is the high time to be a successful digital marketer. With an increase in demand for hiring digital marketing professional by business units, there is also lacking proper digital marketing trained professionals. Trained professionals in online marketing are in high demand for various sectors and industries.

As a student, 1st job opportunity is the most important factor that mostly drives career path as well as opportunity. Among various options to choose from, opting for digital marketing career not only helps in shaping your salary structure but also a career-defining factor. It also increases future opportunity in various sectors and industries.

Keeping in mind of above emerging opportunities School of Business and Economics, Department of Management, AdamasUniversity has introduced a Bachelor of Business Administration in Digital Marketing. Various Specialized Courses are like :

Digital Marketing
Social Media Marketing
E-Commerce
Digital Supply Chain Management
Customer Relationship Management in Digital age
Cyber Security and Cyber Law
Digital Business Strategy
Data Mining and Intelligence
Sales and Distribution in Digital Age.

Career Prospects for Master of Computer Application (MCA)

Why should you pursue MCA?

Master of Computer Application (MCA) is a professional post-graduation degree program of duration two years. This program is a perfect blend of domain-specific knowledge and industry-standard application. Students can opt for the MCA program if they have successfully completed a Bachelor degree in Computer Application or any relevant bachelor’s degree in computers as a subject. This program provides all-around development of students in the computer application domain with the help of modern technical and industry-specific skills.

Eligibility Criteria for MCA

Bachelor’s degree in Computer Application is the prerequisite for pursuing MCA.

Graduates from other streams like Commerce, Arts, Science, and Computer Science as well are also considered eligible to get admission in the MCA program.

Scope of MCA in India

MCA candidates are in great demand in the Indian job sector currently. They have the opportunity to work in the public sector as well as in the private sector. Right now, India is considered to be one of the growing IT destinations of the world. MCA has a lot of scope in India considering our nation’s penchant for IT. MCA is considered as one of the technical and professional degrees, leading to a successful and bright career.

Career and Job Opportunities after completing MCA

Adamas University is providing the best career opportunities to students by enhancing their IT and soft skills at the nascent stage. This is the most promising factor for each and every pupil. Adamas University nurtures pupil’s skill set very minutely and provides a clear visualization to each student as per their skill set. It moves forward their career in the right direction and paves the way for them to contribute to the growth of the technical domain.

Some of the job roles after MCA degree to consider:

1. Software Development

If software development is the driving factor for an aspirant, it would be perfect for the aspirant to pursue an MCA degree.

2. Hardware and Networking

Hardware and networking are one of emerging sectors nowadays. If we do a reality check, it can be found that hardware engineers grab jobs more quickly as there is a scarcity of networking professionals.

3. Software Consultancy

It is one of the booming professions nowadays, hence most of the aspirants can go for freelancing and consultant job to make their career successful.

4. Computer System Analyst

It is one of the demanding career options of any software industry as computer systems are used in most of the industries today.

5. Project Manager

Project Manager is another lucrative job profile after MCA completion which enables an aspirant to supervise a team of IT professionals working under them.

How to select a good institution offering MCA

As a first step, students should select the proper institution which offers MCA. So, students must ensure that they are doing this course from the right Institution to extract the best out of their education. In this perspective, Adamas University is the right decision as it is one of the best private universities in India which ranked in the Times Engineering Survey 2019. Here, we list down some of the parameters to be considered why you should choose Adamas University as your destination.

Top 5 parameters of Adamas University that will help you to move forward in your career:

1. Curriculum

The curriculum adopted in MCA is designed according to industry-standard skills. It covers core Computer Science related papers in the first year of study along with advanced and emerging subjects in the final year of study. Adamas University delivers one of the most well-crafted MCA curriculum which will equip you with the right mix of industry-standard and corporate skills.

2. Faculty Profile

Adamas University boasts of its experienced and qualified faculty strength to impart quality education to the students. They mentor their students with care to show them the right path. A good teacher can nurture the best minds in the world with sound attributes. So, Faculty Profile is an influential parameter that validates the decision of choosing Adamas University as a student’s career destination.

3. Placements

Here at Adamas University, an impressive number of students get placed every year. A lot of renowned organizations or companies visit our campus like HCL, Cognizant, INFOSYS, JARO Education, WIPRO and many more. The placement drives are organized and managed by the specialized Career Development Cell of the university.

4. Your Destination

Your destination is the result of your detailed and informed decision-making process. Though you have decided up your mindset to make your career in MCA, it is must to have precise thinking of which college you would choose. Adamas University quenches your thirst for knowledge and shapes your career for a better future.

A gateway to clean and green energy

India’s economic revival post the two-and-a-half-month lockdown period could be channelized into searching for cleaner sources of energy that would benefit both nature and its inhabitants. To start with, the central government should look for ways to utilize abundant solar energy available in most parts of the country. In this case, the focal point should be to energise the nearly 39,000 non-electrified healthcare centres as well as numerous primary and secondary schools in the Indian countryside.

As of now, the Indian government hands out heavy subsidies to the fossil fuels sector. Instead of this, in an effort to kick-start the much needed clean energy revolution, the government may transfer the subsidies to the renewable energy sector, thereby enabling it to take small strides that could lead to giant leaps in the coming decades. United Nations climate body chief Patricia Espinosa said on April 22, “With this restart, a window of hope and opportunity opens, an opportunity for nations to green their recovery packages and shape the 21st-century economy in ways that are clean, green, healthy, safe and more resilient”. In fact, India’s own energy research centres, the International Institute for Sustainable Development (IISD) and Council on Energy, Environment and Water (CEEW), echoed similar views. A research fellow at CEEW, Karthik Ganesan, said, “There is a phenomenal opportunity for India in re-thinking if there is a better way of spending these (coal and oil and gas) subsidies to make them investment-worthy”.

Utilization

The present realities exhibit that organization enrichments for limitless power have trebled over the last five years to Rs 9,930 crore in 2019 from Rs 3,224 crore in 2014, as it were, driven by India’s assurance of setting up plants that could help generate an estimated 175 Giga Watt (GW) by 2022, according to the CEED report. In comparison, India spent more than Rs 80,000 crore towards subsidies for the coal, oil and gas industry. It is, therefore, apparent that, at present, India is spending an enormous amount of money towards non-renewable energy sources, which needs to change soon. In fact, the subsidies for the non-renewable sources exceed by seven times when compared to the renewable sources. Unless this is reversed, it will be extremely difficult to promote clean energy in India.

As of now, 56% of India’s electricity needs are generated from coal, 36% from oil and gas while about 3% is obtained from cleaner sources. However, India has made rapid strides in terms of utilizing renewable sources of energy – Renewables now amount to around 20% of India’s total installed power capacity, up from just 13% in 2014.

A good time to promote the use of renewable energy is now, after the resumption of industrial activities, post removal of lockdown, in an effort to meet any shortfall through renewable energy. Decisions and strategies made now will define the future since the benefits from these decisions will be visible only after 1-2 decades from now. Therefore, judicious use of fossil fuels on one hand and aggressive promotion of renewables are a good way forward.

Volatility of fossil fuels

Industries that are mostly run from power generated by coal and other fossil fuels had a period of nearly 10-15 years that were quite stressful. Case in point is the underperformance of the Indian coal-mining and coal-fired companies. In December 2018, Greenpeace reported an average loss of 10% per year from 2013, costing a total of Rs 25,000 crore in losses.

One among several research set-ups that study the usage and financial benefits of renewable energy source, Matt Gray from Carbon Tracker estimated the economic feasibility of countries that have invested their energy dependence on coal and also in order to recover from the effects of the lockdown imposed by COVID-19. In fact, he specifically cautions India against using coal to spur its industries back after the lockdown and cites a reason for it to support his claim. In India, 2% of the current 222 GW coal fleet is running at a loss; an additional 66 GW is in the pipeline anyway 23% of this will enter the market with a negative cash flow, the Carbon Tracker report said. Matt Gray’s report also adds, “51 per cent of operating coal power costs more to run than building new renewables”.

Setting up the renewable energy network

In order to effectively distribute the benefits of renewable energy, small units of solar power supply units may be supplied to small and medium scale industries as well as small residences in towns and cities. On the other hand, in remote rural areas of the country, electricity generated from solar cells could be used to power small rural schools, hospitals, etc. Although relatively higher initial capital costs tend to deter people from using solar or other renewable energy, funding for these may be allotted from government agencies as well as from Corporate Social Responsibility (CSR) funds in order to popularize such schemes. In fact, massive funding schemes, called KUSUM (meant to promote solar pumps), have been launched in order to promote the use of solar power in far-reaching areas of the country.

Some caveats must also be mentioned which deal with strengthening the existing electricity grid so that the grids are able to absorb the introduction of electricity supply from renewable energy sources. Moreover, it may take at least a few years before tangible benefits from renewable energy are financially visible. In addition, adequate training needs to be provided to workers who would be at the forefront of this massive changeover from conventional energy sources to unconventional sources. Ultimately, these actions could help steer India towards a path of recovery, make the air cleaner and, make sure that the inhabitants may experience clean, breathable air in the recent future.

Worldwide coal use in power generation must fall 80% below the 2010 levels by 2030 in order to limit global temperature rise to 1.5°C, as per an examination conducted by the United Nation’s Intergovernmental Panel on Climate Change (IPCC). The hitherto unexpected benefits obtained from a prolonged near-global lockdown will go to a complete waste unless coal and fossil fuel usage is limited and more and more renewable energy sources are promoted at an aggressive rate. It would only be possible if more countries realise the benefits as well as the urgency of the situation in tackling the disastrous effects of global warming and, therefore, take necessary steps that can mitigate damages done to the environment from unabated use of fossil fuels.

Communication Management-Influence, persuade, manage and control the flow of communication

Commenting on language, Federico Fellini, the acclaimed Italian film director once said “A different language is a different vision of life”. The same goes for communication. An embodiment of human emotions manifested through diverse means and tools – advertisement, public relations (PR), corporate communications and so on. How can you control free-flowing human emotions? Like a bridge that tames a river to attain productive outcome, communication management controls the flow of information both online and offline through systematic planning, implementation and monitoring of all channels of intra and inter-organizational communication to achieve an efficient system of communication dissemination.

MBA in Communication Management program offered by the Department of Communication Management, Adamas University, Kolkata, trains its students on the ways to design corporate communication strategies and devising internal and external communications directives. Our program is designed and delivered according to the 40:60 Educational Model, where the classroom teaching constitutes 40 per cent while the remaining 60 per cent is field-based training. How does our media education system cater to the dynamic world of communication? Let’s explore more.

As we are aware, Covid 19 has indeed impacted the communication and media ecosystem globally like never before. The revenue of traditional media houses is dwindling. Execution and administrative work will now mostly be done by artificial intelligence (AI). Clients are demanding from agencies creative insights and strategies. This adds to already existing conditions of increased noise, lesser attention span, media cacophony, diversified media, ever-increasing influencer list and the fast-evolving social media. The complexity of media ecosystem has just increased manifold.

The success of public relations or any communication professionals will depend on achieving measurable business impact. The pre-pandemic and post-pandemic expectations from industry and professionals may vary widely. Customer “sensitivity” that is undoubtedly is on an all-time high remains vigilant about the cause and statements from influencers and ambassadors of a brand. Here comes equipping our students with adequate and relevant skills. The MBA in Communication Management program promotes ethical consideration, compassionate outlook, and socially responsible approach among the learners. We mentor 24×7. Online study materials, videos and exercises are available round the clock. Our well-entrenched network facilitates regular networking of students with distinguished industry professionals. Workshops and training sessions are regularly conducted by experts from the industry. The learners participate in national and international seminars and conferences. Internships, industry visit and familiarization tours/visits to relevant facilities enhance their skills.

We believe in Experiential Learning – a process of learning through experience, and is more specifically defined as “learning through reflection on doing”. Experiential learning, participative learning and problem-solving methodologies are used to nurture the leaders of tomorrow.

Our Information and Communication Technologies (ICTs) enable efficient interactions among students, faculty members and other stakeholders. Likewise, through Capacity-building, we “develop and strengthen” the skills, instincts, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world. “As a part of Skill development, we actively (1) identify skill gaps, and (2) develop and hone those skills.

Awareness of trends in technology as a skill refers to being mindful of the technology that is recently becoming popular and is readily accepted in the market or industry. Ideal technology trend awareness skills mean a person’s ability to either correspond to the industry-wide technology adoption or surpass it, which is our endeavour is to inculcate knowledge of technology in our students.

Our focus is research-oriented. The communications industry is dynamic and ever-evolving. Our focus includes research relating to situations and techniques to address the same.

Industry Orientation sits at the core of our courses at MBA in Communication Management. Many of our mentors and advisory board members are respected figures in the industry. Internships and industry-sponsored projects by students are compulsory. Our trainees are continuously exposed to the best practices, points of view and perspectives.

Entrepreneurship is the spirit of the day, and our program actively encourages the objective of entrepreneurship that inculcates competence to succeed in the market and confidence to create new ventures, and jobs in the economy.

Our constant endeavour is to advance the agenda of Global Standards and Outreach. Our curriculum follows best-in-class global standards. We have a mix of faculty members from academia and the industry with extensive international exposure. International tie-ups and regular connections through specially designed events are our speciality.

Whether its Consumer Behaviour, Brand Management, Communication Management & Experiential Marketing or Entertainment Media Revenues or any subjects that you choose from the bouquet of the subjects that we offer – our program comes with courses like Human Resource Management, Economics, Finance, Information Technology and Soft skills to transform you into a complete professional.

Our placements and internships include compulsory industry internship. Reputed news organizations from across the country and abroad hire the passed-out trainees. The salaries offered to passed-out trainees are at par with the best in the industry.

What are you waiting for? Join MBA in Communication Management and experience the world of difference.