Digital Marketing is a booming industry in India as well as across the globe. Almost all businesses are going online in their marketing activities to survive in the market for a long term, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers. 

Recent study shows that the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country. 

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace. The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Digital Marketing simply defined as an umbrella including all internet or online marketing activities that helps in the brand promotion or lead generation in such a competitive business environment. More and more customers are advancing towards a digital era, which also influences the business to incorporate digital marketing platform to reach maximum audiences within a short period. Digital Channels simply described as various mediums or paths that help the organization or marketers to promote themselves among various customers (new and existing both) within domestic as well as international market. Digital Channels combines Google search, display, email, social media (Facebook) and websites.

Digital Marketing program presents helps to boost a strategic use of e-commerce and related information technology from three perspectives: business to consumers, business-to-business, and intra-organizational. Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance.

New Avenues of Digital Marketing Program

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.

As an entrepreneur or running a business, competition is an integral part, where comes a digital marketing platform that helps in driving more traffic. It helps in implementing strategies, to measure the approach that helps in reaching more customers. It also drives better ROI than traditional or offline marketing approach while maintaining better product awareness and promotion.

As a marketing professional, for marketing and sales professional, those who are in the traditional marketing segment, this is the high time to be a successful digital marketer. With an increase in demand for hiring digital marketing professional by business units, there is also lacking proper digital marketing trained professionals. Trained professionals in online marketing are in high demand for various sectors and industries.

As a student, 1st job opportunity is the most important factor that mostly drives career path as well as opportunity. Among various options to choose from, opting for digital marketing career not only helps in shaping your salary structure but also a career-defining factor. It also increases future opportunity in various sectors and industries.

Keeping in mind of above emerging opportunities  School of Business and Economics, Department of Management, AdamasUniversity has introduced a Bachelor of Business Administration in Digital Marketing. Various Specialized Courses are like :

1. Digital Marketing
2. Social Media Marketing
3. E-Commerce
4. Digital Supply Chain Management
5. Customer Relationship Management in Digital age
6. Cyber Security and Cyber Law
7. Digital Business Strategy
8. Data Mining and Intelligence
9. Sales and Distribution in Digital Age.