MBA (Media Management)

Programme Educational Objectives (PEOs)

  1. Understand co-relation and interdependence among various concepts and verticals of communication management.
  2. Apply present-day technology that governs communication management globally.
  3. Analyse issues relating to communication management through informed perspectives.
  4. Evaluate ethical standards while engaging in developing solutions in the areas of business or academia in communication management.
  5. Create platform-agnostic content and delivery by understanding the pulse and needs of the market.

Programme Outcomes (POs)

  1. Knowledge of Communication Management: Apply the knowledge acquired in communication management including cross-cultural communication, audio-visual communication, brand management, media production, data journalism etc. to solve problems of today and tomorrow.
  2. Problem Analysis: Identify, formulate, review literature, and analyse complex problems and opportunities in the communications industry to arrive at logical conclusions using the knowledge of communication management including integrated marketing communication, brand communication, audio-visual communication, public relations, corporate communications, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for new and unresolved issues in communication management and devise solutions to meet specific needs with adequate social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including sufficient analysis and interpretation of data to arrive at valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and present day tools of communication management with a keen understanding of limitation of those techniques, resources and tools.
  6. The Communicator and Society: Apply knowledge, both contextual and acquired from this programme, to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional communication management practices.
  7. Social Environment: Understand the impact of communication management practices in creation of and maintaining social harmony and environment, and demonstrate the knowledge to attain sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities and norms pertaining to communication management.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the stakeholders, the larger media community and the society by being able to comprehend, listen effectively, write impactful reports and conduct documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the issues pertaining to branding, marketing and communication management, and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in communication management.


A Bachelor’s Degree from any UGC-recognized University and Adamas University Admission Test (AUAT) for PG by Adamas University.

Duration (in Year): 2

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Event Management Companies, Public Relation Farms, Corporate Communication Farms, Manufacturing Companies, IT Companies, FMCG Companies, Media Planning Farms, Research Farms, Advertising Agencies, Entertainment Companies and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.