BBA (Entrepreneurship and Family Business)

About the Program

As management lies at the heart of business world and is a critical area of study for business concerns, the Bachelor of Business Administration (Entrepreneurship and Family Business) program at AU aims to deliver the core ideas of management and implications of these ideas to businesses their environment, preparing graduates for starting their own venture at the end of the program or taking up job as stimulating careers. The program provides the quantitative and analytical skills that enable students to succeed in a wide variety of business activities. The program is based on flexible arrangement of study strengthened by research and innovative learning pedagogies, which advances a student’s ability to develop academic and practical insights into the domain. The graduates of BBA will be highly encouraged to start their own venture.

Program Educational Objectives (PEOs)

PEO 01:  Imparting knowledge and skills to initiate new ventures through innovation and change.

PEO 02:  Developing expertise in scaling up and diversifying family businesses by exploring global opportunities.

PEO 03:  Enhancing the spirit of entrepreneurship and innovation to help capture the opportunities of a globalized world of business.

PEO 04: Developing ethical, social and environmental consciousness

Program Outcomes (POs)

PO 01:  - Entrepreneurship: Create critical thinkers capable of identifying new business opportunities and expand existing businesses.

PO 02: Business Planning:  Create capability in development and evaluation of business plans and funding proposals.

PO 03:  Leadership and Organization Skills- Develop strategic, organizational, and leadership skills for new organizations paradigm.

PO 04:  Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the business practices.

PO 05: Environment and Sustainability- Understand the impact of the professionals in societal contexts, and demonstrate the knowledge of, and need for sustainable development

PO 06:  Life-long Learning- Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of business world.

PO 07: Creativity and Innovation- Develop inquisitive and innovative minds trained in the concepts of research and innovative practices.


Minimum 60% aggregate in 10 +2 or equivalent from any recognized board.

Duration (in Year): 4 (with exit option after 3 years as per NEP guidelines).

Career Avenues

Following areas attract the graduates in Business Administration in entrepreneurship and family business:

Starting a new venture and growing it, Sales & Marketing, FMCG retail sector, retail banking, and Start-up venture job.

The first batch of students is being groomed with industry-oriented training programs for internships and final placement.

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