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Commerce, Marketing

Bachelor of Commerce (Honours in Marketing)- Unique Aspects

Commerce education is a well-respected career option since long. The day to day expansion of trade and commerce world is responsible to make this study more relevant and sought after. The new age commerce education is also constantly fine tuning itself in line with the ongoing changes happening in the trade and business world.

Adamas University is a destination for excellence having World Class educational infrastructure including Canvas as the Learning Management System. Already it has achieved a proven track record with iconic presence in online education. Even during the most difficult time of Pandemic, the normal education was neither disrupted for a single day nor the examination process got delayed. It provides some unique advantages including Integrated career focused value added courses, Career Development Cell (CDC) for Training and Placement, Industry visits, Internships, Filed Research and Live Projects, Frequent Conferences, Seminars, Workshops and Guest Lecture series. Powered by more than 250 faculty members (out of which more than 160 are Doctorate), it is absolutely ready to move towards the new world of excellence as envisaged by the National Education Policy, 2020.

The Department of Commerce is one specialised wing of the School of Business & Economics (SOBE) which offers commerce education in both undergraduate and postgraduate level. The undergraduate degrees of commerce lead to multiple avenues to pursue different higher studies including Professional Accountant, Management Accountant, Tax Consultant, Marketing Professional, Investment Advisor and many more. The post graduate degree not only grooms the student with masterly skills in the area of Accountancy, Management Accountancy and Finance but also sets them towards a teaching and research career in the domain of Commerce.

B.Com (Honours in Marketing) is one undergraduate degree programme offered by the department for the 2021 session. The key features are highlighted below.

Programme Name

B. Com. (Honours in Marketing)

Duration

3 years (6 Semesters)

Degree level

Bachelor

Special focus

Marketing

Eligibility 

12th Standard / Senior Secondary Examination from any recognised institute with at least 50% marks

Selection process

Adamas University Admission Test (AUAT) and Personal Interview

Conduction type

Semester

Examination type

Semester

Value Added Courses

Certification in Digital Marketing

Career direction

Marketing and Sales Professional with specialised focus in Digital Marketing

Placement Support

Yes

It is our deepest pleasure to invite all the young aspirants to be a part of the journey towards excellence.

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