MBA (Media Management)

Programme Educational Objectives (PEOs)

  1. Understand co-relation and interdependence among various concepts and verticals of communication management.
  2. Apply present-day technology that governs communication management globally.
  3. Analyse issues relating to communication management through informed perspectives.
  4. Evaluate ethical standards while engaging in developing solutions in the areas of business or academia in communication management.
  5. Create platform-agnostic content and delivery by understanding the pulse and needs of the market.

Programme Outcomes (POs)

  1. Knowledge of Communication Management: Apply the knowledge acquired in communication management including cross-cultural communication, audio-visual communication, brand management, media production, data journalism etc. to solve problems of today and tomorrow.
  2. Problem Analysis: Identify, formulate, review literature, and analyse complex problems and opportunities in the communications industry to arrive at logical conclusions using the knowledge of communication management including integrated marketing communication, brand communication, audio-visual communication, public relations, corporate communications, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for new and unresolved issues in communication management and devise solutions to meet specific needs with adequate social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including sufficient analysis and interpretation of data to arrive at valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and present day tools of communication management with a keen understanding of limitation of those techniques, resources and tools.
  6. The Communicator and Society: Apply knowledge, both contextual and acquired from this programme, to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional communication management practices.
  7. Social Environment: Understand the impact of communication management practices in creation of and maintaining social harmony and environment, and demonstrate the knowledge to attain sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities and norms pertaining to communication management.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the stakeholders, the larger media community and the society by being able to comprehend, listen effectively, write impactful reports and conduct documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the issues pertaining to branding, marketing and communication management, and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in communication management.

 

Eligibility

A Bachelor’s Degree from any UGC-recognized University and Adamas University Admission Test (AUAT) for PG by Adamas University.

Duration (in Year): 2

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Event Management Companies, Public Relation Farms, Corporate Communication Farms, Manufacturing Companies, IT Companies, FMCG Companies, Media Planning Farms, Research Farms, Advertising Agencies, Entertainment Companies and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F29073212%2F5.-MBA-Commnication-Management.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]
M.B.A. Media Management

Programme Educational Objectives (PEOs)

  1. Understand co-relation and interdependence among various concepts and verticals of communication management.
  2. Apply present-day technology that governs communication management globally.
  3. Analyse issues relating to communication management through informed perspectives.
  4. Evaluate ethical standards while engaging in developing solutions in the areas of business or academia in communication management.
  5. Create platform-agnostic content and delivery by understanding the pulse and needs of the market.

Programme Outcomes (POs)

  1. Knowledge of Communication Management: Apply the knowledge acquired in communication management including cross-cultural communication, audio-visual communication, brand management, media production, data journalism etc. to solve problems of today and tomorrow.
  2. Problem Analysis: Identify, formulate, review literature, and analyse complex problems and opportunities in the communications industry to arrive at logical conclusions using the knowledge of communication management including integrated marketing communication, brand communication, audio-visual communication, public relations, corporate communications, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for new and unresolved issues in communication management and devise solutions to meet specific needs with adequate social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including sufficient analysis and interpretation of data to arrive at valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and present day tools of communication management with a keen understanding of limitation of those techniques, resources and tools.
  6. The Communicator and Society: Apply knowledge, both contextual and acquired from this programme, to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional communication management practices.
  7. Social Environment: Understand the impact of communication management practices in creation of and maintaining social harmony and environment, and demonstrate the knowledge to attain sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities and norms pertaining to communication management.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the stakeholders, the larger media community and the society by being able to comprehend, listen effectively, write impactful reports and conduct documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the issues pertaining to branding, marketing and communication management, and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in communication management.

 

Eligibility

A Bachelor’s Degree from any UGC-recognized University and Adamas University Admission Test (AUAT) for PG by Adamas University.

Duration (in Year): 2

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Event Management Companies, Public Relation Farms, Corporate Communication Farms, Manufacturing Companies, IT Companies, FMCG Companies, Media Planning Farms, Research Farms, Advertising Agencies, Entertainment Companies and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F29073212%2F5.-MBA-Commnication-Management.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]

M.A (Journalism and Mass Communication)

Programme Educational Objectives (PEOs)

  1. Understand the various professional areas that come under the bigger domain of journalism.
  2. Apply the knowledge in various areas of journalism and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on platform-agnostic multimedia journalistic projects.
  4. Engage in bettering the professional practices in journalism and develop the capacity to adjust with social and professional changes.
  5. Create innovative products and practices to aid various areas under the larger field of journalism.

Programme Outcomes (POs)

  1. Journalism Knowledge: Apply the knowledge acquired in news writing and news presentation, news editing, news designing, news photography and news cinematography, content development and proofreading in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in journalism reaching substantiated conclusions using the knowledge of news writing and news presentation, news editing, news designing, news photography and news cinematography, content development and proofreading.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in journalism and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern platform-agnostic multimedia journalistic tools with an understanding of the limitations.
  6. Journalist and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional journalistic practices.
  7. Social Environment: Understand the impact of journalistic practices in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of journalism.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific journalistic issues with the larger media community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the journalistic issues and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in journalism.

 

Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Duration (in Year): 2

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Television News Channels, FM Radio Channels, News Portals, Newspapers, Magazines, News Agencies, Public Relations Firms and Agencies, Content Aggregating Farms, Content Writing Farms and Publicity Companies, Production Companies, Research Farms and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F29100843%2F3.-M.A.-Journalism.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]
M.A. Journalism and Mass Communication

Programme Educational Objectives (PEOs)

  1. Understand the various professional areas that come under the bigger domain of journalism.
  2. Apply the knowledge in various areas of journalism and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on platform-agnostic multimedia journalistic projects.
  4. Engage in bettering the professional practices in journalism and develop the capacity to adjust with social and professional changes.
  5. Create innovative products and practices to aid various areas under the larger field of journalism.

Programme Outcomes (POs)

  1. Journalism Knowledge: Apply the knowledge acquired in news writing and news presentation, news editing, news designing, news photography and news cinematography, content development and proofreading in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in journalism reaching substantiated conclusions using the knowledge of news writing and news presentation, news editing, news designing, news photography and news cinematography, content development and proofreading.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in journalism and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern platform-agnostic multimedia journalistic tools with an understanding of the limitations.
  6. Journalist and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional journalistic practices.
  7. Social Environment: Understand the impact of journalistic practices in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of journalism.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific journalistic issues with the larger media community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the journalistic issues and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in journalism.

 

Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Duration (in Year): 2

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Television News Channels, FM Radio Channels, News Portals, Newspapers, Magazines, News Agencies, Public Relations Firms and Agencies, Content Aggregating Farms, Content Writing Farms and Publicity Companies, Production Companies, Research Farms and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F29100843%2F3.-M.A.-Journalism.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]

M.A. (Film and Television)

Programme Educational Objectives (PEOs)

  1. Understand the various professional areas that come under the bigger domain of film industry.
  2. Apply the knowledge in various areas of film practices and come up with innovative ideas or take up higher education and research.
  3. Work competently as individuals and as members of a team on platform-agnostic multimedia audio-visual projects.
  4. Engage in bettering the professional practices in filmmaking and develop the capacity to adjust with social and professional changes.
  5. Create innovative visual representations to aid various areas under the larger field of filmmaking.

Programme Outcomes (POs)

  1. Audio-Visual Knowledge: Apply the knowledge acquired in writing for cinema and television, audio-visual editing, designing the narrative, cinematography, sound recording and designing, video editing and most significantly, representing.
  2. Problem Analysis: Identify, formulate, research literature in terms of audio visuals, cinema, theatre, advertisement and analyze complex socio-economic problems in creating audio-visual representations.
  3. Design/ Development of Narratives: Design narratives, strategies and forms for various aspects within the society that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including critical thinking, design and representation that focus on analysis and interpretation of data and synthesis of the information to provide valid conclusions and new avenues to formulate new ideas.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern platform-agnostic multimedia filmmaking tools with an understanding of the limitations.
  6. The Filmmaker and the Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional audio-visual practices.
  7. Social Environment: Understand the impact of audio-visual and cultural practices in creating the social environment, and demonstrate the knowledge of and need for sustainable development that is constructive and inclusive in nature.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of filmmaking.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate through various forms and representations effectively on specific issues that is inter and multidisciplinary, inclusive, developmental, multicultural in nature with special emphasis on caste, class and gender in a larger perspective of the nation.
  11. Project Management: Demonstrate knowledge and understanding of the audio-visual production issues and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in terms of cultural productions.

 

Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Duration (in Year): 2

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Public Relations Farms and Agencies, Advertising Agencies, Content Aggregating Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F29072156%2F4.-M.A.-Film-and-Television.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]
M.A. (Film and Television)

Programme Educational Objectives (PEOs)

  1. Understand the various professional areas that come under the bigger domain of film industry.
  2. Apply the knowledge in various areas of film practices and come up with innovative ideas or take up higher education and research.
  3. Work competently as individuals and as members of a team on platform-agnostic multimedia audio-visual projects.
  4. Engage in bettering the professional practices in filmmaking and develop the capacity to adjust with social and professional changes.
  5. Create innovative visual representations to aid various areas under the larger field of filmmaking.

Programme Outcomes (POs)

  1. Audio-Visual Knowledge: Apply the knowledge acquired in writing for cinema and television, audio-visual editing, designing the narrative, cinematography, sound recording and designing, video editing and most significantly, representing.
  2. Problem Analysis: Identify, formulate, research literature in terms of audio visuals, cinema, theatre, advertisement and analyze complex socio-economic problems in creating audio-visual representations.
  3. Design/ Development of Narratives: Design narratives, strategies and forms for various aspects within the society that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including critical thinking, design and representation that focus on analysis and interpretation of data and synthesis of the information to provide valid conclusions and new avenues to formulate new ideas.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern platform-agnostic multimedia filmmaking tools with an understanding of the limitations.
  6. The Filmmaker and the Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional audio-visual practices.
  7. Social Environment: Understand the impact of audio-visual and cultural practices in creating the social environment, and demonstrate the knowledge of and need for sustainable development that is constructive and inclusive in nature.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of filmmaking.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate through various forms and representations effectively on specific issues that is inter and multidisciplinary, inclusive, developmental, multicultural in nature with special emphasis on caste, class and gender in a larger perspective of the nation.
  11. Project Management: Demonstrate knowledge and understanding of the audio-visual production issues and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in terms of cultural productions.

 

Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Duration (in Year): 2

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Public Relations Farms and Agencies, Advertising Agencies, Content Aggregating Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F29072156%2F4.-M.A.-Film-and-Television.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]

B.A. (Hons) Journalism and Mass Communication

Programme Educational Objectives (PEOs)

  1. Understand the various domains that come under the bigger domain of media and communication.
  2. Apply the knowledge in various areas of media and communication and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning media and communication.
  4. Engage in bettering the professional practices in media and communication and develop the capacity to adjust with social and professional changes.
  5. Create innovative products and practices to aid various practices under the larger field of media and communication.

Programme Outcomes (POs)

  1. Media and Communication Knowledge: Apply the knowledge acquired in journalism, audio-visual communication, public relations, advertising and event management in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication reaching substantiated conclusions using the knowledge of journalism, audio-visual communication, public relations, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication tools with an understanding of the limitations.
  6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication practices.
  7. Social Environment: Understand the impact of media and communication practices in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the larger media community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the media and communication issues and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication.

Eligibility

An aspiring candidate has to be a 10+2 pass-out in any discipline. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for UG.

Duration (in Year): 3

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Television News Channels, News Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms and Publicity Companies, Production Companies, Research Farms and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F28114918%2FBA-Media_Course-Structure.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]
B.A. (Hons) Journalism and Mass Communication

Programme Educational Objectives (PEOs)

  1. Understand the various domains that come under the bigger domain of media and communication.
  2. Apply the knowledge in various areas of media and communication and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning media and communication.
  4. Engage in bettering the professional practices in media and communication and develop the capacity to adjust with social and professional changes.
  5. Create innovative products and practices to aid various practices under the larger field of media and communication.

Programme Outcomes (POs)

  1. Media and Communication Knowledge: Apply the knowledge acquired in journalism, audio-visual communication, public relations, advertising and event management in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication reaching substantiated conclusions using the knowledge of journalism, audio-visual communication, public relations, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication tools with an understanding of the limitations.
  6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication practices.
  7. Social Environment: Understand the impact of media and communication practices in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the larger media community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the media and communication issues and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication.

Eligibility

An aspiring candidate has to be a 10+2 pass-out in any discipline. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for UG.

Duration (in Year): 3

 

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Television News Channels, News Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms and Publicity Companies, Production Companies, Research Farms and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

[dt_default_button link=”url:https%3A%2F%2Fs3-ap-south-1.amazonaws.com%2Fricedigitals3bucket%2FAUPortalContent%2Fsites%2F28%2F2022%2F07%2F28114918%2FBA-Media_Course-Structure.pdf|title:View%20Course%20Structure|target:%20_blank|” size=”medium”]View Course Structure[/dt_default_button]
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