Adamas University, School of Media and Communication signed an MoU with the Public Relations Council of India (PRCI) on 17th July 2023. This MoU will foster cooperation in terms of academic collaboration, internship, field visits, and other knowledge-sharing activities. It will be beneficial for the students in terms of industry exposure. Prof. Akash Deep Muni, Associate Dean, School of Media and Communication, Adamas University welcomed the dignitaries and spoke about the benefits of signing this MoU. Prof. Shauvik Roy Chowdhury, Registrar, Adamas University and Mr. R. N. Mahapatra, Sr Executive Vice President, PRCI signed the MoU. Prof. Suranjan Das graced the occasion with his presence. The founder and chairman of PRCI Mr M.B. Jayram; Mr Chinmayi Pravin, President, of the Young Communicators Club; Dr. T. Vinaya Kumar, Secretary General, PRCI and pan India chapters of PRCI were present virtually. World Public Relations Day is observed on July 16 and this MoU seemed to be an additional cause to celebrate.