Ten Points Roadmap: Marketing & Branding During & Beyond COVID Times

We are in unforeseen times and no person alive on this planet has personally faced this situation unleashed by the nCOVID19 pandemic and the lockdowns announced globally thereafter. Hence, the response with regards to understanding

With the increasing phobia of Covid-19 and its impact on society, music has become the only respite and the most effective means to maintain a better mental and social health. Before this pandemic crisis, most

For the past several months we have been having frightening days. Although COVID-19 originated in China, it gradually spread around the world and became a global epidemic. As a result, quarantine and lockdown began all

Globalization involves accelerated transcontinental streaming of goods, people, capital, information, and energy across borders, frequently empowered by technological developments.  The dissemination of infectious diseases worldwide has followed a parallel trend. Since the prehistoric era, an

The OTT platforms and web series are getting increasingly popular among the youth especially during this COVID -19 lockdown and the decreasing viewership of television. Many research points out that the OTT platforms are a