Brain and Buying: Consumer Behavior Explained by Psychology and Consumer Neuroscience

Imagine walking into a three-storied shopping mall with hundreds of shops and big screens displaying advertisements. What would you look for the most and what would you buy? Well, psychology has been playing an imminent

Let me transport  you back to your child hood and tell you a bed time story.  Fairy tales have often had a very special place in my heart . Years back it was given to

This monologue is basically a self-reflection on some observations on this current situation (this pandemic time frame).As it is a kind of reflection on a particular time frame, there is no intention to reach a

Psychology is primarily an interdisciplinary subject dealing with human behaviour. This interdisciplinary nature is owing to the contribution of several other disciplines in enriching this domain of science. Moreover, the application of psychological principles encompasses